Seminar in English

Marketing Crash Course

A complete overview of marketing basics

Internationalisation of markets, increasing competitive pressure and quickly-changing customer needs increasingly force companies to market their products and services effectively. In this seminar, we provide you with the necessary tools to do so. From market research to marketing conception, to product, service, pricing, communication and distribution decisions, you will learn everything you need to implement successful customer-oriented marketing in your company.

Content

Marketing Insight

Transition from a seller`s market to a buyer`s market

Importance of relationship marketing

Marketing objectives

Customer satisfaction and its importance

Differences: B2B/B2C markets

Market research

Create market transparency with market research

Managing market research projects

Low-budget market research

Methods for obtaining your own data: primary research, focused on effective customer surveys

Methods for obtaining existing data: secondary research

Marketing concept

Importance, objectives, content

Tools for analysing markets and marketing strategies

Analysis of the company, environment and market, focused on competition analysis and customer needs analysis

SWOT analysis

Segmenting markets and target groups

Perceiving and developing unique selling propositions (USPs) to ensure competitive advantage

Developing marketing strategies

Marketing mix

Product, performance and programme decisions: From product innovation to product elimination

Service decisions: designing added services for the pre, at, and after sales phases

Pricing decisions: practically-oriented options

Communication decisions: use of traditional tools such as advertising, sales promotion, public relations, sponsorship, trade fairs or event marketing, and the use of new tools such as guerrilla marketing, ambush marketing, ambient marketing, online communication, social media marketing, etc.

Distribution decisions: direct/indirect distribution channels, e-commerce, multi-channel marketing and outbound logistics

Online Learning Platform

Extensive course material for preparation and follow-up.

Benefits

You will

  • gain basic marketing knowledge in order to make important marketing decisions
  • be familiar with elementary market research practices to get to know your market and, above all, your customers
  • learn to analyse markets, to segment them and to work successfully with marketing tools
  • receive a wide range of tips for your marketing practice and a guideline for the creation and implementation of a marketing concept
  • Through exercises on your own concept, checklists, practical examples and case studies, you will be able to quickly implement what you have learned

With the acquired basic knowledge, you will be able to make competent marketing decisions in your company.

Methods

Trainer input, case studies, practice examples (including video presentations), checklists, practically-oriented group work, discussion.

Who should attend

Professionals, executives and entrepreneurs, even from non-commercial branches, who want to acquire basic marketing knowledge. All those who are regularly confronted with marketing tasks and want to make proficient marketing decisions.

Free product for every booking: An e-learning of your choice about one of 4 top-selling topics!
more information here

Booking Number
19.53
Training in English
2 days

Auch als deutschsprachiges Training buchbar:
Crashkurs Marketing

Dates & locations
17.-18.04.18
Ahrensburg/Nähe Hamburg
Seminar in English
17.-18.10.18
Kaarst
Seminar in English
29.-30.04.19
München
Seminar in English
1.-2. day: 9:00 AM - 5:30 PM
Participation fee
€ 1.340,- excl. VAT
€ 1.594,60 incl. VAT

The stated participation fee includes a group lunch per full seminar day, refreshments during breaks and extensive course handouts. The participant must settle accommodation costs directly with the hotel. Regarding the booking of the hotel, you will find a reservation form in your online learning platform.

Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Consultation and contact
Haufe Akademie In-house
Company in-house implementation
The Haufe Akademie
  • High practical relevance
  • Top trainers
  • 150.000 participants per year
  • Generator of success since 1978

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