New
Seminar in English

Product Portfolio Management: The Basics

Master the fundamentals and most important methods

In today’s competitive corporate landscape, implementing and executing the proper portfolio strategy makes all the difference. This program offers an overview of the principles of product portfolio management to help you optimise your decisions for a successful portfolio.

Content

Overview of the principles of product portfolio management

Deployment of product portfolio techniques: 4 field matrix vs. 9 field matrix, product lifecycle management.

The pitfalls of product portfolio techniques.

Identifying uncertainties and dealing with non-transparent markets.

Internal and external positioning strategies.

Portfolio Evaluation

Relevant qualitative and quantitative measures for making keep or drop decisions.

Deriving measures from possible strategic options.

Evaluating the pros and cons of available options.

The impact of trade-offs on the portfolio, internal processes, and customers.

Plan of execution

Plan of portfolio measures: Sales, communication, and pricing.

Resource allocation and bottleneck identification.

Recommendations for implementation.

Financial appraisal: Cost-benefit analysis, assumptions, budget allocation.

Measuring success

Defining strategic and operational goals, the link to portfolio objectives.

Requirements for key performance indicators, pros and cons.

The KPI implementation process.

Identification of appropriate performance indicators for measuring portfolio success and securing internal execution.

Interdepartmental Management

Internal and external stakeholder analysis.

Improving cooperation, negotiating binding agreements.

Benefits

In an interactive setting, you will

  • acquire the necessary skills and techniques for evaluating product portfolios.
  • learn to prioritize keep or drop decisions.
  • hone your implementation skills.
  • become aware of the specific characteristics of B2B portfolios.
  • know how to analyse your business environment, markets/customers.
  • learn to position and promote segment specific portfolio offerings to target customers and gain a competitive advantage.
  • learn how to develop a plan of action for a product portfolio.
  • know how to apply the introduced tools and how to develop a portfolio plan for profitable growth.

Trainerin

Methods

Trainer input, discussion, group and individual work, best practice examples, business cases.

Who should attend

Portfolio managers, product managers, marketing managers B2C and B2B, market managers, regional managers, CEO of small and midsized corporations.

Further recommendations for „Product Portfolio Management: The Basics“

Schliessen
Buchungs-Nr.
35.14
Training
2 Tage
Termine & Orte
18.-19.05.17 | Hamburg Seminar in English
NH Hamburg Horner Rennbahn
Buchen
09.-10.10.17 | Stuttgart Seminar in English
Dormero Hotel
Buchen
1.-2. Tag: 09:00 Uhr - ca. 17:00 Uhr
Vorabreservierung
Kein passender Termin?
€ 1.390,- zzgl. MwSt.
€ 1.654,10 inkl. MwSt.
Die angegebene Teilnahmegebühr beinhaltet
  • ein gemeinsames Mittagessen pro vollem Seminartag,
  • Pausenverpflegung und
  • umfangreiche Arbeitsunterlagen.
Die Übernachtungskosten im Hotel werden vom Teilnehmer direkt mit dem Hotel abgerechnet. Für die Hotelbuchung finden Sie in Ihrer Lernumgebung ein Reservierungsformular.
Ausgebucht.
Warten Sie nicht zu lange.
Noch ausreichend Plätze frei.
Haufe Akademie Inhouse
Firmeninterne Durchführung
0761 898-4455
inhouse@haufe-akademie.de
Anfragen
Anreise mit der Deutschen Bahn
Die Haufe Akademie
  • Absoluter Praxisbezug
  • Top Trainer & Referenten
  • 95.000 Teilnehmer pro Jahr
  • Erfolgsmacher seit 1978

Fragen & Antworten

In unserem Bereich Fragen & Antworten (FAQ)
finden Sie alle Antworten und die häufigsten
Fragen zu Ihrem ausgewählten Thema.

Rufen Sie uns an oder mailen Sie uns

0761 898-4422


Stephanie Göpfert,
Leiterin Kundenservice und ihr Team sind
Mo - Fr 8:00 - 17:30 Uhr für Sie da.

Ihre Nachricht an uns

Anrede

Ihr Vorname

Ihr Nachname

Ihre Telefonnummer

Ihre E-Mail-Adresse

Wobei können wir Ihnen helfen?

Kontakt

kontakt@haufe-akademie.de
Telefon 0761 898-4422
Fax 0761 898-4423


Haufe Akademie GmbH & Co. KG
Lörracher Str. 9
79115 Freiburg

Unsere Partner

Folgen Sie uns

AGB Impressum Datenschutz Copyright © 2017 Haufe Akademie