15 search results

Filter

Copywriting for PR and corporate communications

Professional writing for internal and external communication
(696)

at 5 locations and online

3 days

Training

German

Videos and audio files for effective content marketing

Small budget - big impact
(120)

at 4 locations and online

2 days

Training

German

Professional content marketing

Score points with the target group with the right content strategy
(237)

at 5 locations and online

2 days

Training

German

Corporate publishing: using your own media strategically

Success with customer magazines, employee magazines, blogs and newsletters
(3)

at 3 locations and online

2 days

Workshop

German

marketing with moving images

Professional appearance with online videos
(160)

in Hamburg and online

2 days

Training

German

Producing social media videos with your smartphone

Inspire your target group with moving image stories on social media & co.
(37)

at 2 locations and online

2 days

Training

German

Corporate Podcast: Strategy & Implementation

Idea, production, distribution: step by step to a successful corporate podcast

at 2 locations and online

2 days

Training

German

Successful video marketing for employer branding and recruiting

Professional conception, production and communication of video content for social media & co.
(14)

online

1 day

training

German

Search engine optimization (SEO) with AI-based content marketing

Winning more customers through the use of AI, SEO and content
(51)

online

1 day

Training

German

e-mail marketing compact

How your emails are opened and read
(183)

online and online

1 day

training

German

Blog posts of interest to you
To the Haufe Akademie Blog

In a dynamic working environment, companies seize the opportunity to clearly define their direction and actively shape their future in a sustainable manner. This is precisely where the business strategist comes in: as a thought leader, catalyst, and bridge builder between innovation and implementation. While operational issues often dominate everyday work, business strategists create the necessary space to actively shape long-term developments.

In this tutorial, you will learn the basics of Power BI Slicer and apply them directly to the Contoso dataset, a sample and practice dataset from Microsoft that is ideal for demonstrations and training on reporting and data modeling. The end result is a clear "Contoso Sales Overview" dashboard that you can filter using three main types of slicers: a list slicer,

The analysis of large amounts of data is now part of everyday life for many companies. However, traditional methods are increasingly reaching their limits when it comes to complex issues. This is exactly where AI data analysis comes in: it uses intelligent algorithms to recognize structures in data, automatically gain insights, and support decision-making—faster and often more accurately than previous methods. The most important thing in

Stephanie O'Reilly, Head of Corporate Academy Services at Haufe Akademie, talks about introducing people coaches to her team, the advantages of clear task allocation, and the positive effects on teamwork and motivation. An inspiring insight into a modern leadership concept! Stephanie, what made you decide to introduce the role of

Do you work with Power BI and want to understand how your data models really work? Then this guide is just right for you. Here you will learn what Power BI datasets are, how to create, manage, and publish them—step by step with screenshots and practical examples. Whether you are just getting started with Power BI or

The world of work is transforming rapidly and established strategies are evolving. Managers are developing new frameworks for dynamic markets. The BANI model offers a valuable compass for the current reality, which has become not only complex, but increasingly multi-layered and dynamic. BANI captures the exciting opportunities of the present and shows concrete ways in which managers can

When you know where you want to go, you can decide for yourself which skills you want to develop and which opportunities you want to take advantage of. Career goals give you focus and direction and have been proven to boost your self-efficacy and job satisfaction. Instead of being driven by external expectations, you determine your own direction. Take an active role in your development.

As in every new year, companies face legal changes. In addition to the much-discussed EU AI Act, various regulations are coming into force that companies must comply with. Attorneys Rouben Ebeling and Stephan Ulbrich explain what SMEs and large companies need to know about NIS-2 or the EUDR and what is important when it comes to security requirements for

The term taxonomy is appearing more and more frequently in connection with sustainability and regulation, especially when it comes to the EU Taxonomy Regulation. But what exactly does it mean, and why is it so relevant for companies? In this article, we explain in clear and practical terms what the EU taxonomy is, what its objectives are, and how it can benefit companies.

More and more companies are addressing Scope 1, 2, and 3 emissions when it comes to climate protection and sustainability. But what do these terms actually mean? In this article, you will learn what Scope 1, 2, and 3 emissions are, why accounting for and reporting them is crucial, and how companies can systematically record, evaluate, and reduce their emissions.

Energy management is a key success factor for companies today, especially in light of rising electricity prices, ambitious climate targets, and increasing competitive pressure. But what exactly does energy management mean, which measures are effective, and what role does ISO 50001 play? This guide provides you with a clear definition of energy management, shows practical solutions and benefits for companies, and explains ISO 50001.

Maps often say more than rows of numbers. With Power BI Maps, you can display your data on interactive maps and see geographical relationships at a glance. In this tutorial, you will learn step by step how to load data into Power BI and work with different map types, from simple point maps to area cartograms to maps.

Advice and contact

We are happy to help
Do you have any questions about our courses or would you like individual advice? We are there for you Monday to Friday from 8:00 to 17:00.