Company bike instead of luxury item: The needs of modern specialists and managers have changed with the increasing complexity of the world of work 4.0 and require a rethinking of the general understanding of careers. Where luxury items once embodied a successful career, today the benefit of a company bike stands as a symbol of meaningfulness and sustainability. Companies that want to attract and retain talent in the long term should therefore rethink their career paths and, above all, make them more flexible. For this transformation to succeed, managers are needed who Employees Individually promote, coach and accompany within the framework of New Leadership.
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