SEO
Definition of SEO
SEO, the abbreviation for Search Engine Optimization, refers to measures to improve the visibility of a website in the organic search results of search engines such as Google. The aim of SEO is to increase a website's rankings by optimizing it and thereby attract more visitors.
Onpage optimization
On-page optimization includes all measures and factors in search engine optimization that are carried out directly on the website to improve its ranking, such as
- Keywords: Selection and integration of relevant search terms in the website content.
- Content: Creation of high-quality and informative content that offers users added value.
- Meta tags and markup: Optimization of title tags, meta descriptions and headings for search engines and users.
- Technical SEO: Improvement of loading times, mobile optimization and readability of the website for search engine crawlers.
Offpage optimization:
Off-page optimization includes measures outside of your own website:
- Backlinks: Building high-quality links from other websites to increase the authority and relevance of your own website.
- Social Signals : : Activities in social networks that can indirectly influence the ranking.
- Meta tags and markup: Optimization of title tags, meta descriptions and headings for search engines and users.
- Local SEO: Optimization for local search queries; particularly important for companies with a physical location.
Important SEO factors:
- Relevant content: High-quality content that meets the needs of users.
- Technical performance: Fast loading times, mobile user-friendliness and clean code structure.
- User experience (UX): An intuitive and appealing website design.
- Backlink quality: Authoritative and thematically appropriate links from other websites.
- Up-to-dateness: Regular updating and maintenance of content.
Difference between SEO and SEA
- SEO (search engine optimization): Organic optimization of website content for better placement in search results. Long-term strategy with sustainable results.
- SEA (search engine advertising): Paid ads in the search engine results. Short-term measures for immediate visibility.
Examples of SEO measures
- Landing page optimization: Specific pages that target certain search queries and are optimized to generate conversions or leads.
- Blog posts: Regularly updated articles on relevant topics that integrate targeted keywords.
Importance of SEO in marketing
Search engine optimization is an essential part of online marketing. Targeted search engine optimization helps companies to optimize their website for relevant search queries and thus reach potential customers. A good SEO strategy leads to higher visibility, more traffic and ultimately a higher conversion rate. You can find our current SEO training courses and seminars here
FAQs
How does SEO work?
SEO optimizes various aspects of a website, including content, technical performance and backlinks, to improve the ranking in search engine results.
What are the most important SEO factors?
The most important SEO factors include relevant content, technical performance, user experience, backlink quality and the topicality of the content.
How does SEO differ from SEA?
SEO targets organic search results and is a long-term strategy, while SEA includes paid ads and delivers immediate results.
Our seminar recommendations
Marketing seminars
With a smart combination of strategy and creativity, you will stand out from the competition.
Marketing is characterized by innovation and digital trends. In addition to the basics, dynamic topics such as social media , SEO, content marketing , and AI are developing rapidly.
The seminars of the Haufe Akademie make you fit for the constantly growing demands and current trends in the marketing world.
Stay up-to-date - online and offline.
To our range of marketing seminars