Marketing

A smart combination of strategy and creativity will set you apart from the competition.
marketing is characterized by innovation and digital trends. In addition to the basics, dynamic topics such as social media, SEO, content marketing and AI are developing rapidly.
Haufe Akademie seminars will prepare you for the constantly growing demands and current trends of the marketing world.

Stay up-to-date - online and offline.

The customer, the unknown entity: What needs do your current and potential customers have? How can your company satisfy them and what price are customers willing to pay? These are the essential questions that marketing. At the Haufe Akademie , you can train in a variety of marketing!

marketing managers assume a central function in corporate management: they are entrusted with the important task of aligning all of the company's activities with the sales market and responding to the wishes and expectations of customers . The aim is to increase sales of the products and services offered and achieve the targets set. You will learn how to implement this effectively in our marketing training courses.

There are differences to consider depending on the industry or company: Online or offline advertising campaigns, PR work, market analyses and many other marketing together form an individual marketing. This is based on the "4 Ps" that marketingexperts should know:

• - Product (product policy): Product quality and design, product range planning, customer service
  - Place (distribution policy): Distribution channels and partners, sales channels
  - Price (contracting policy): Price-performance ratio, discounts, delivery conditions
  - Promotion (communication policy): Advertising, public relations, trade fair visits, events, online activities on Facebook and other platforms
  Product (product policy): Product quality and design, product range planning, customer service
• Place (distribution policy): Distribution channels and partners, sales channels
• Price (contracting policy): Price-performance ratio, discounts, delivery conditions
• Promotion (communication policy): Advertising, public relations, trade fair visits, events, online activities on Facebook and other social media platforms

marketing offers exciting fields of activity for both analysts and creative minds. Depending on the orientation of the company, individual tasks can range from strategy planning, market research and project management to copywriting. Would you like to acquire theoretical and practical specialist knowledge in this interesting professional field? Then attend further training in marketing at the Haufe Akademie!

Seminars for career changers and experienced professionals

Have you previously worked in marketing areas such as IT, HR or sales and would like to make a fresh start in your career? Then the "Further training to become a marketing manager" course is just right for you! In a balanced mix of face-to-face events and e-learning, you will learn what modern marketing is all about - from the vision to the finished marketing plan. You will learn how to skillfully position a brand, how to define a target group, what successful business communication looks like and how contemporary content marketing works.

Would you like to know more about the possibilities of digital marketing? Then we recommend our training "marketing marketing compact: From A for ad impressions to Z for target groups on the web". This two-day training event covers basics such as search engine optimization and mobile marketing as well as current web trends and viral marketing.

We offer the marketing training course "Vorsprung durch Kreativität - Innovative Ideen entwickeln und umsetzen" for creative people and anyone who wants to become one: Our renowned trainers show marketingemployees from all sectors how they can overcome blockages and develop new, unconventional ideas thanks to the latest creative techniques.

Your training event at the Haufe Akademie

From basic knowledge such as strategy planning and campaign management to specialist know-how such as social media monitoring, Google Analytics and augmented reality: Haufe Akademie seminars teach beginners and professionals how modern marketing works. Our experienced instructors use various teaching methods such as trainer input, discussions, case studies and checklists. You will receive the tools you need to successfully implement your own campaigns as an online marketing manager, marketing assistant, marketing manager or marketing manager in your company.