Marketing

With a smart combination of strategy and creativity, you will stand out from the competition. marketing is developing rapidly, as innovation and digital trends set the pace.

In addition to the basics, dynamic topics such as social media, SEO, content marketing and AI are constantly changing. With the Haufe Akademie seminars, you can keep your finger on the pulse and master the growing demands of the marketing world.

 Stay up-to-date - online and offline.

Marketing knowledge becomes outdated faster than in almost any other professional field. What was considered best practice just three years ago—in SEO, content, social media, or campaign management—may be wrong today. At the same time, new disciplines are emerging: AI-powered personalization, performance marketing, and data-driven decision-making. To remain effective in marketing, you must engage in continuous, targeted, and practical professional development.

The marketing portfolio includes seminars, workshops, and online training courses for all skill levels: from introductory seminars for newcomers specialized courses for experienced marketing professionals.

What marketing training covers today

Marketing isn’t a single field—it’s a network of disciplines that work together. Anyone who analyzes markets must also be able to manage campaigns. Anyone who creates content needs to understand SEO. Anyone in charge of social media should be able to interpret performance data.

The marketing seminars cover the entire spectrum—from strategic fundamentals to specialized topics. Each module can be booked individually, but they can also be combined to build skills systematically.

Marketing Essentials: The Basics

Strategic thinking, understanding target audiences, market research, campaign logic—those who master these fundamentals make better decisions across every marketing channel. The Essentials seminars are designed for newcomers experienced professionals who want to organize their knowledge.

Marketing Management: Strategy, Control, Brand Management

Campaign management, corporate identity, data-driven decision-making, agile marketing planning—the Marketing Management portfolio provides executives and senior marketers with the tools they need to make strategic decisions.

Social Media Marketing: Systematic Reach

Algorithms, content formats, community management, social ads— social media marketing is a craft in its own right. The seminars demonstrate how organic reach and paid channels work together.

Content Marketing: Content That Works

Editorial planning, SEO content, video, e-mail— content marketing covers the entire process: from strategy to distribution.

PR, Copywriting & Storytelling: Writing and Storytelling That Captivates

Press releases, B2B communication, storytelling for digital channels – PR and storytelling sharpen the ability to articulate complex messages clearly and persuasively.

AI in Marketing: Understanding Its Potential and Using It Effectively

Generative AI, AI tools for content and analysis, the EU AI Act—the field of AI in marketing highlights where AI delivers real value in day-to-day marketing and where caution is warranted.

Search Engine Marketing: Getting Noticed on Google

SEO, SEA, technical optimization, Google Analytics – search engine marketing is the foundation of any digital marketing strategy.

Specialized Marketing Topics: Industry-Specific and Targeted

E-commerce, event marketing, pharmaceutical marketing— specialized marketing topics address industries and tasks for which generic courses are insufficient.

Performance Marketing & UX: Driving Measurable Conversions

Conversion optimization, A/B testing, user experience, Google Analytics 4 – performance marketing and UX focused on measurable business results.

Personal skills in marketing: communication, public speaking, leadership

Presentation, conflict management, communication – soft skills for marketers enhance their effectiveness in internal meetings, client presentations, and team leadership.

Formats: In-person, online, or in-house

The seminars are available in various formats. In-person seminars facilitate in-depth discussion and immediate feedback. Live online formats offer the same quality with greater flexibility. In-house training tailored to the specific challenges of a company or team.

Career Lines and Expert Lines are available to support systematic skill development—structured learning paths that progress from the basics to specialization and culminate in a recognized certificate.

FAQ

1. What marketing training courses are newcomers for newcomers ? The Marketing Crash Course and the Essentials seminars are a great place to start. They cover the basics of market analysis, campaign planning, and communication strategy—with no prior knowledge required.

2. Are marketing seminars also available online? Yes. Most seminars can be booked as live online training, blended learning, or e-learning. The content is identical to that of in-person sessions; the format depends on your learning style and available time.

3. Which marketing seminars lead to a certificate? Certification programs such as the Certified Marketing Manager or Head of Marketing lead to a recognized credential. Individual seminars are documented with a certificate of attendance.

4. Can I book marketing training for my entire team? Yes. In-house training be booked for teams and departments. The content and focus can be tailored to the company’s specific challenges.

5. Which marketing topics are particularly relevant for B2B companies? B2B marketing operates according to its own logic: longer sales cycles, multiple decision-makers, and a focus on trust and expertise. Particularly relevant: content marketing, storytelling in B2B communication, LinkedIn marketing, and lead generation.

6. How do I keep my marketing knowledge up to date? Marketing is changing rapidly—especially in the areas of AI, SEO, and social media. Individual update modules and specialized courses help you incorporate the latest developments into your existing knowledge without having to repeat entire introductory courses.

An overview of all marketing topics

• Marketing Essentials – Strategic Foundations and Market Research.
• Marketing Management – Campaign Management, Brand Management, Agile Planning.
• Social Media Marketing – Reach, Community, Social Ads.
• Content Marketing – Strategy, Content Creation, Distribution.
• PR, Copywriting & Storytelling – Writing and Communicating Effectively.
• AI in Marketing – Tools, Strategies, Compliance.
• Search Engine Marketing (SEO & SEA) – Visibility in search engines.
• Specialized Marketing Topics – E-commerce, Events, Pharmaceuticals.
• Performance Marketing & UX – Conversion Optimization, Analytics.
• Soft Skills in Marketing – Communication, Public Speaking, Conflict Management.