Get more out of your content and discover the social media trends that will really matter in 2026. Learn how to achieve greater reach, conversions, and efficiency with AI-powered workflows, strategic content, and data-driven campaigns.
Want to know what really works on social media right now? Which platform updates are changing your strategy? And how you can use AI in a targeted way without falling for the hype surrounding these tools?
At Haufe Online Day: Social Media, you won't get a trend overview to tick off. Instead, you'll get strategies, frameworks, and workflows that work in your everyday life. From experts who themselves manage campaigns, build communities, and are responsible for results.
Live online session with 6 top speakers
1 day of concentrated social media knowledge
Trends, best practices, tips, and tricks from real-world experience
Start the day with two sessions that will strengthen your social media foundation for 2026. In the morning, Patrick and Sarah will teach you how to get more out of your content using AI-supported methods and give you a thorough overview of organic strategies, channels, and KPIs.
These sessions will lay the foundation for your social media success.
In the afternoon, you can choose two of four in-depth sessions. Whether it's Meta Ads, Instagram mechanics, LinkedIn strategy, or smartphone video: in these focused elective sessions, our experts real-life cases and best practices experts show you what you can apply directly in your everyday work.
Jakob Strehlow
Nelly Groß
Benjamin Olschewsky
Michael Netsch
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
Digital architect
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
Sarah knows what really matters when it comes to content, community and strategy. She is International Teamlead Social Media at the leading online retailer for pet supplies and a speaker at conferences throughout Europe.
International Teamlead Social Media, BA Media Management, MA International Public Relations. Speaker at social media conferences throughout Europe.
Sarah knows what really matters when it comes to content, community and strategy. She is International Teamlead Social Media at the leading online retailer for pet supplies and a speaker at conferences throughout Europe.
"In my workshops, I want to get you excited about the possibilities of social media - with practical examples, informative exchanges and interactive exercises. Not only will you gain expertise, but you will also be able to turbo-charge your social media presence the very next day with new tools!"
Efficiency is key, as Nelly knows all too well as an agile coach. Social media concepts, storytelling and focusing on the user. Nelly is an expert when it comes to finding the right words and an efficient approach.
Expert in the field of social media for companies, trained business psychologist (M.Sc.), supporter as Agile Coach, trainer and facilitator in the field of communication & marketing
Efficiency is key, as Nelly knows all too well as an agile coach. Social media concepts, storytelling and focusing on the user. Nelly is an expert when it comes to finding the right words and an efficient approach.
"I believe that the curiosity to explore the unknown and the desire to exchange ideas with others are essential to finding one's place in the world. I want to do my part to promote these skills through theoretical and practical knowledge and to enable people to rekindle their curiosity again and again."
For Jakob, Meta Ads are not a creative competition, but a business lever. He combines data-driven performance marketing with creative strategy and knows from practical experience what makes the difference in e-commerce, lead generation, and recruiting campaigns.
For Jakob, Meta Ads are not a creative competition, but a business lever. He combines data-driven performance marketing with creative strategy and knows from practical experience what makes the difference in e-commerce, lead generation, and recruiting campaigns.
Benjamin does not view LinkedIn as a single channel, but rather as a strategic overall system. From company pages and corporate voices to AI-supported workflows, he demonstrates how B2B marketing on LinkedIn works in a measurable way.
Benjamin does not view LinkedIn as a single channel, but rather as a strategic overall system. From company pages and corporate voices to AI-supported workflows, he demonstrates how B2B marketing on LinkedIn works in a measurable way.
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
Video producer and moving image consultant, trainer
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
"In today's world, attention is a scarce commodity and images often speak louder than words. That's why the ability to tell stories with videos is the key to successfully getting your message across to your target group."
Offer valid until June 30, 2026.
For your information: When booking the Haufe Online Day: Social Media, please enter the voucher code in the field "Haufe Akademie No. / Voucher No." so that it can be taken into account when you make your booking. The discount cannot be combined with other discounts and is only valid when booking Haufe Online Day: Social Media. For technical reasons, the normal price is always displayed during the booking process. The discounted price will be invoiced.
Booking no:
34306
Next level social media - compact & practical!
Do you still have questions about Social Media Day 2025? We will be happy to answer them so that you can be sure that this event is just right for you. Here you will find the answers to the most important questions about the schedule, content and the concrete benefits for your everyday social media life.
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