Product Owner

The Master Class Product Owner provides you with all the skills you need for the key role of product owner. You will learn to act in a customer-centric, data-driven, and strategic manner, to successfully lead agile teams, and to manage stakeholders. As a visionary, team player, and entrepreneur, you will drive the implementation of products and services and master the challenges of agile practice.

Discover further education

This master class offers you

Become a certified Product Owner in 4 months

4 online courses with a learning time of 80 hours

Learn alongside your job in live webinars and self-study phases

Certificate & Open Badge upon completion

Your future as a Product Owner

Your benefit

With the Product Owner Master Class, you will develop into a key role in agile product development.

  • Mastering the tools of the trade: You will learn how to successfully manage your backlog, stakeholders, and team with the help of tried-and-tested methods and tools.
  • Act strategically: You develop products in a customer-centric, data-driven manner with a clear focus and have a long-term orientation in your agile everyday work.
  • Mastering your role: You can clearly define your role, have the right skill set, and exchange ideas with other product owners.
  • Practical learning: You benefit from the experience of our trainers fellow learners and work together to develop solutions to real-world problems.
View into the product

How to learn

Our learning concept combines various methods and offers you the ideal mix for learning, applying, and networking. With Future Jobs Classes, you can expand your skills for the working world of the future and learn in a flexible, practical way while continuing to work.

1. Live events & learning community

Whether online or on-site: you will meet your trainers the other participants in person during regular live sessions. You will gain new knowledge, receive answers to your questions, and get specific help to deepen what you have learned and apply it directly in practice. The live sessions take place during the week at working hours.

2. Self-study phases

Learn independently, at your own pace and whenever you want. We provide you with high-quality materials – consisting of videos, texts, interactive exercises, practical tasks, and quizzes. You can plan your self-study phases flexibly.

3. Learning community

You don't learn alone: the digital learning community is available to you throughout your learning journey. trainers with other participants and trainers , clarify questions, and discover new perspectives.

4. Practical coaching

In the Master Class, you will have the opportunity to address your personal questions, challenges, and learning goals in a 1:1 practical coaching session—so that knowledge can be turned into real change. The practical coaching session will take place with the speaker of your choice and will be coordinated with them during the Master Class.

5. Examination

In the end, the focus is on practical application. With the final exam or project assignment, you demonstrate that you have understood and applied your knowledge and transferred it to your professional reality. After successfully passing the exam, you will receive a certificate and Open Badge confirming your achievements.

6. Future Jobs Club

Become part of an exclusive community for future shapers. In the Future Jobs Club, you'll benefit from exciting ideas, events, experts, and practical insights into the working world of tomorrow. This will help you stay connected, inspired, and fit for the future.

7. E-learning library

Get access to an extensive digital learning library with up-to-date e-learning courses, videos, and learning prompts on topics related to future skills, AI, data analytics, new work, and change management. Ideal for deepening your knowledge on demand and staying on top of things.

Contents

Discover all the content of this training program: The Junior Class includes courses 1-2, the Professional Class includes courses 1-3, and the Master Class includes all courses, including the final exam and practical coaching.

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Module overview

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Certificate

Upon completion of the Master Class, you will receive a recognized certificate in cooperation with the University of Applied Sciences for Management (HdWM), Mannheim. This certifies the content and examination results. You will also receive a digital Open Badge. The Junior and Professional Classes conclude with a certificate of participation and an Open Badge.

Target groups

Individuals who work or will work in an agile environment and whose role is fundamentally defined in terms of agile frameworks, in particular:

  • Product owners or people who are about to take on the role of product owner
  • product managers
  • project managers project managers
  • Leaders
  • Business analysts
  • Release Managers
  • IT Development Managers 

No specific prior knowledge or certifications are required.

Certifications & Seals

This further training course was designed in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examinations. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

This course has been reviewed and approved by the State Central Office for Distance Learning (ZFU) in Cologne.

After completing the Future Jobs Classes, you will receive an Open Badge (a recognized digital certificate of participation). This verifiable proof is the current standard for inclusion in career networks such as LinkedIn. It allows you to digitally demonstrate the skills you have acquired.

Following a user survey, Statista named Haufe Akademie the winner Haufe Akademie the "Professional Development" category in its ranking of Germany's top continuing education providers for 2025.

The experts

Prof. Dr. Andreas Hinderks

I am Andreas Hinderks, professor of human-computer interaction and have been involved in digital product development for over 20 years. What drives me is building bridges between research and practice. For me, UX is not a gut feeling, but something that can be made visible and measurable. Through sound UX research, systematic evaluation, and consistent UX management. I pass on this approach in my training courses. I chose this profession because I am fascinated by the question of how we can really make digital products better. Not with opinions, but with methods.
Prof. Dr. Andreas Hinderks

"My mission is to provide you, participant , with participant tools and knowledge you need to achieve your individual goals. Drawing on my many years of experience as a UX manager, I offer practical tips and strategies to give you the best possible support. I am passionate about guiding you on your path to new opportunities and working with you to develop tangible solutions."

I am Andreas Hinderks, professor of human-computer interaction and have been involved in digital product development for over 20 years. What drives me is building bridges between research and practice. For me, UX is not a gut feeling, but something that can be made visible and measurable. Through sound UX research, systematic evaluation, and consistent UX management. I pass on this approach in my training courses. I chose this profession because I am fascinated by the question of how we can really make digital products better. Not with opinions, but with methods.

Julia Dreyer

Founder & CEO of the consulting group collectiv:a eG, consultant, trainer, and expert in innovation and agile methods with a focus on holistic, user-centered product, process, and business model development
Julia Dreyer

"I provide structured support and tactful guidance through the ups and downs of innovation and change processes. In doing so, I create holistic perspectives, reduce complexity, and empower organizations to take concrete steps into the future."

Founder & CEO of the consulting group collectiv:a eG, consultant, trainer, and expert in innovation and agile methods with a focus on holistic, user-centered product, process, and business model development

Michael Fleischmann

As a coach and trainer, I support cultural and structural change in companies. I have many years of experience as a manager and now see myself as an "encourager" for teams, managers, and board members on their journey into transformative and agile worlds. I have also gained experience in organizational development, project management, sales, and IT, and I would like to pass this on. In my seminars, I promote creativity, conflict management skills, and networking among participants. For me, these are key qualifications in an increasingly digitalized world.
Michael Fleischmann

">Hilf mir, es selbst zu tun< - Menschen zu inspirieren und ins Handel zu bringen ist meine Motivation. >Glaube nicht alles was Du denkst< - und das radikale Hinterfragen der eigenen Wahrheiten ist meine Passion."

As a coach and trainer, I support cultural and structural change in companies. I have many years of experience as a manager and now see myself as an "encourager" for teams, managers, and board members on their journey into transformative and agile worlds. I have also gained experience in organizational development, project management, sales, and IT, and I would like to pass this on. In my seminars, I promote creativity, conflict management skills, and networking among participants. For me, these are key qualifications in an increasingly digitalized world.

What participants say

Jan Roßbach

Product Owner, JobRad Austria

"It was important to me not only to gain theoretical knowledge, but also to see practical applications directly. The concept of the Haufe Akademie combined this perfectly. I would therefore recommend this Master Class to anyone who wants to take on the role of Product Owner or is already doing so. This course is a great opportunity to develop yourself further."

Markus Kemper

Westfalen AG, about the Master Class 'Product Owner'

"I really liked the input from various trainers, the exchange with product owners from different areas and the mix of webinars and self-study phases."

Frequently asked questions

How do I learn in a Future Jobs Class?

In Future Jobs Classes, you learn independently and alongside your job using the blended learning concept. In live webinars, you can ask questions and trainers with trainers . The digital learning community allows you to interact with other participants and experts. In the self-study phases, you can acquire knowledge at your own pace. The courses offer videos, articles, interactive exercises, quizzes, and learning assessments. In the Master Class, you also benefit from individual practical coaching.

Are the courses fixed, or can I put them together myself?

The Future Jobs Classes consist of predefined modules that build on each other. Together with subject matter experts , we subject matter experts developed learning journeys that will best help you achieve your goals. For optimal learning success, you should follow the sequence. You can book individual courses separately in Haufe Akademie or opt for the Junior, Professional, or Master Class at a discounted package price.

Is the order of the courses predetermined?

Each Future Jobs Class has a specific sequence of courses so that the content builds on each other in a meaningful way. We recommend following this sequence for better learning success. However, you also have the option of scheduling the courses in a sequence that suits you. To do this, select the appropriate start dates for each course during the booking process (step "Dates & Booking") or after booking in your learning environment.

Do I need any previous knowledge?

For most Future Jobs Classes, you don't need any prior knowledge to participate. Each class starts with the basics and then quickly delves into the depths of the individual topics. It's important that you have a keen interest in the topic and are motivated to further your personal development. If certain prior knowledge is required, this will be clearly listed on the respective product page.

Can I upgrade, e.g. from the Junior to the Master Class?

An upgrade is possible: You can book additional modules after completing an individual course or after the Junior or Professional Class. Courses you have already completed will be credited, so you only need to catch up on the missing content. Upgrading also extends the access time for the content. Access time to the content always refers to the individual courses, e.g., 12 months from the start of Course 1, 12 months from the start of Course 2, etc. Our advisory team will assist you with planning and registration. Please feel free to contact us directly at service@haufe-akademie.de.

Can I rebook individual webinar appointments?

If you miss a webinar, you cannot make it up in another session. Participation in the live sessions is not mandatory; you can review the content using the learning materials and Miro boards. You can ask your individual questions at any time via the learning community. If you rebook the entire course, the Terms and conditions apply.

Can I contribute my own data and use cases?

Your own data and use cases are always welcome; Future Jobs Classes place great emphasis on practical relevance. You can apply what you have learned directly to your project and receive feedback from experts fellow learners. This allows you to achieve lasting learning success and benefit maximally from the Future Jobs Classes learning concept.

What does the learning environment look like and how is the content delivered?

The learning environment is digital and intuitive. Content is provided in the form of videos, articles, interactive exercises, quizzes, and PDF documents. You can access all materials throughout the entire course. Feel free to take a look at the "Product Preview" on the respective product page, where you will find a preview of the learning environment. Here you will find an example of a product preview for the Master Class "Business Automation Manager."

Are there any funding opportunities, such as through an education voucher or KOMPASS?

Funding through the education voucher offered by the Employment Agency is currently not available. However, there are other funding programs and support options for Future Jobs Classes. Here you will find an overview of the funding currently available.

What is practical coaching and how do I book it?

Practical coaching is one-on-one coaching with the trainers . You work on your individual questions and challenges, reflect on your learning progress, and receive valuable feedback. Coaching is included in the Master Class (2 hours) or can be booked separately. To arrange a session, simplytrainer yourtrainer and agree on the dates.

Arrange an appointment online

Personal consultation

Do you have any questions about the content or the learning concept? Johannes Miller, product manager for this continuing education program, will be happy to answer your questions in a personal, no-obligation conversation. Simply select a convenient date and time, and the conversation will take place online via MS Teams. We look forward to talking with you.

Select a consultation date
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Book your Future Jobs Class

To help you find the training program that suits you best, we offer the Future Jobs Class in three different formats. In addition to all courses, the Master Class includes personal practical coaching, a final exam, and a certificate.

Junior Class

2.290,00
plus VAT* as package price
instead of €2,480.00 plus VAT for individual bookings
discount
Course
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Access to learning community & Future JobsClub1
Certificate of attendance for all courses
Access to e-learninglibrary2
Practicalcoaching3
E-test
Certificate
Booking no.: 35529

Professional Class

3.140,00
plus VAT* as package price
instead of €3,720.00 plus VAT for individual bookings
discount
Course
{{ n }}
Access to learning community & Future JobsClub1
Certificate of attendance for all courses
Access to e-learninglibrary2
Practicalcoaching3
E-test
Certificate
Booking no.: 35530

Master Class

3.990,00
plus VAT* as package price
instead of €5,650.00 plus VAT for individual bookings
discount
Course
{{ n }}
Access to learning community & Future JobsClub1
Certificate of attendance for all courses
Access to e-learninglibrary2
Practicalcoaching3
E-test
Certificate
Booking no.: 34147
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Show pricing information and details

* All prices are subject to 19% VAT.
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1) Unlimited membership in the Haufe Akademie Future Jobs Club Haufe Akademie exclusive information and offers. Participation is via Microsoft Teams and can be revoked at any time.

2) Unlimited access to selected e-learning courses from the Haufe Akademie program for a period of twelve months from the date of booking the class.

3) Two one-hour personal practice coaching sessions with selected trainers . The coaching sessions take place online and can be booked from the start of the first course until three months after completing the exam.



Please note: We use third-party tools for selected events. Participants' personal data is passed on to these third parties for the purpose of providing the training program. For more information, please see ourprivacy policy. IfMirois used, you can voluntarily register with Miro for extended functionality and an optimal learning experience. Information on data processing can be found inMiro's privacy policy. If ChatGPT is used, please refer toOpenAI's privacy policy.

Choose a specialization

You can choose a specialization in the Master Class. This is included in the price of the Master Class. You can select the terms in the next booking step.

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Dates & Booking

Downloads & White Papers

Whitepaper: Challenge for agile teams

Agility is here to stay. Read this free white paper to find out why it pays off for product owners to rethink agile working.

Testimonial: Practice meets theory - from input to implementation

In this testimonial, Jan Roßbach reports on how the Future Jobs Class for Product Owners helped him to feel confident in his new role and to develop practical solutions for everyday work.

Profession: Tasks of a product owner in an agile team

The product owner is a role in the agile team and is responsible for the process in the operational implementation of product developments. Key tasks are backlog management and stakeholder management.

Future Jobs brochure

The Future Jobs Classes prepare you comprehensively for the jobs of the future. Discover a compact overview of all Future Jobs in our brochure and find out more about the special learning concept.

Agile collaboration - a fashion trend or a forward-looking way of working?

A study by the Haufe Akademie shows that three quarters of the managers surveyed who work with agile methods achieve a significant increase in effectiveness. Two thirds of those surveyed consider the introduction and expansion of agility to be very useful.

About us - the Haufe Akademie

Figures | Data | Facts

18.000+

Events during the year

3.500+

Various topics

2.600+

trainers and coaches

620.000+

Learners per year

6.500+

Live online training

74+

Venues

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Course

Junior Class Product Owner
Professional Class Product Owner
Master Class Product Owner
isMaster

Courses

Master Class Product Owner exam
isExam

The exam can only be taken if you have booked the Master Class Certified Product Owner with all four modules. The Master Class prepares you for the exam and concludes with it.

Learning is only successful when theory can be transferred into practice. That is why the Master Class Product Owner exam is designed with this in mind. The exam consists of two parts, an e-exam and a practical exam. Both parts can be taken flexibly at work or from home.

The content of all four Master Class courses is relevant for the exam. As soon as you have booked the exam, you will see it in your Haufe learning environment. There is a tile with more detailed information about the e-exam, such as a small mini-preview of the exam format with various sample questions. 

The exam takes place online. It can be completed from the comfort of your own home or office within a specified time frame. It consists of the following two components:

E-exam: 20 knowledge questions are selected at random from a pool of questions covering the content of the four Master Class courses.

Practical exam:At the end of the master class, you will present a detailed learning concept online to a trainer the other exam participants, based on the content of the four courses, followed by a feedback and discussion round.

Online
Product Owner in practice – creating strategies & implementing them successfully in an agile manner
Develop clear strategies for your success as a product owner! You will learn how to create powerful strategies directly from your agile everyday work. With a practical approach, coupled with your agile work routine, you will design roadmaps, prioritize effectively, and develop your vision. A clear strategy is your North Star in the hectic everyday life of a PO and brings focus and product success!

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

  • You know the basics of strategies
  • You have methods of strategic work at hand for your agile everyday life
  • You know the relevant dimensions of strategies and can analyze them
  • In your role as Product Owner, you create strategies and can evaluate them
  • You effortlessly combine strategic work with your agile work routines

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Online
Product Owner in practice - UX-focused & data-based product development
Make data-driven decisions as a product owner! In this training course, you will learn how to use data analytics and UX research in a targeted manner to make user-centered and reproducible product decisions. Learn how to assess your organization's data maturity and resolve priority conflicts – for strategic and data-driven product development.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

  • As a product owner, you learn to assess and utilize the potential of data and UX for your products
  • You will learn how to successfully handle qualitative and quantitative data for your user-centered product development
  • You will learn how you as a product owner can drive your company forward on the path to becoming a data-driven organization

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Online
Product Owner in practice - confidently managing stakeholders & leading teams
Master stakeholder management as a product owner! You will learn how to build relationships, communicate clearly, and implement strategic decisions. With practical methods and a convincing approach ('Convincing People'), you will ensure cooperation within the team and with stakeholders for sustainable product success and effective leadership without hierarchy.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

  • You will learn methods for representing your product to stakeholders , involving them and managing their requirements.
  • You will learn concepts to get your product team into the flow.
  • You will be able to confidently represent your product vision and decisions to managers in your company.

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

Online
Product owner in practice - agile backlog and requirements management
Learn how to effectively manage the product backlog as a product owner! You will learn how to ensure customer focus, prioritization, and transparency. From developing product goals to backlog refinement and customer involvement, you will learn all the methods you need to make your backlog dynamic and successful. The backlog should never stand still—and neither should you!

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.

Future Jobs Club: Get exclusive access to a business network, news and future work hacks.

Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).

  • You will get to know methods and approaches for working on the product 
  • You train the application of your examples for your practice
  • We discuss tips & tricks to help you get started and develop agile requirements management

Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This will allow you to apply the content both in self-study and in practical exercises.

 

 

Online

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