AI & Data Strategist

Anyone who wants to generate business value from data and AI needs a strategy that translates into operational processes and results. This training course will show you how to develop a sustainable data and AI strategy in 80 days, build a prioritized portfolio of use cases, and establish an operating model that’s ready for adoption. 

AI-generated

This master class offers you

Become a Certified AI & Data Strategist in 4 Months

4 courses with a total of 85 hours of instruction

Learn alongside your job in live webinars and self-study phases

Certificate of completion & Open Badge upon completion

Your Future as an AI & Data Strategist

Your benefit

With this master class, you'll become the key point of contact for building your company's "AI DNA" and actively help shape your company's unique AI and data strategy: 

  • You can explain your " colleagues " and convince your superiors why your company needs a strategy to effectively leverage data using AI
  • You know what different types of strategiesthere are, which one is right for you, and what the critical components of a successful data and AI strategy are. 
  • You know “your strategy for your strategy”—that is , you have a plan for how to develop your data and AI strategy and who to involve in that process, when, how, and for what purpose
  • You have mastered the tools and techniques needed to design a data and AI strategy in collaboration with an interdisciplinary team and with the support of AI
  • You are motivated and qualified to take the first quick steps toward building a data-driven and AI-powered business

How to learn

Our learning concept combines various methods and offers you the ideal mix for learning, applying, and networking. With Future Jobs Classes, you can expand your skills for the working world of the future and learn in a flexible, practical way while continuing to work.

1. Live Events

Whether online or on-site: you will meet your trainers the other participants in person during regular live sessions. You will gain new knowledge, receive answers to your questions, and get specific help to deepen what you have learned and apply it directly in practice. The live sessions take place during the week at working hours.

2. Self-study phases

Learn independently, at your own pace and whenever you want. We provide you with high-quality materials – consisting of videos, texts, interactive exercises, practical tasks, and quizzes. You can plan your self-study phases flexibly.

3. Learning community

You don't learn alone: the digital learning community is available to you throughout your learning journey. trainers with other participants and trainers , clarify questions, and discover new perspectives.

4. Practical coaching

In the Master Class, you will have the opportunity to address your personal questions, challenges, and learning goals in a 1:1 practical coaching session—so that knowledge can be turned into real change. The practical coaching session will take place with the speaker of your choice and will be coordinated with them during the Master Class.

5. Examination

Ultimately, the focus is on applying what you’ve learned in practice. Through the final exam, you’ll demonstrate that you’ve understood, applied, and adapted your knowledge to your professional reality. You’ll find details on the exam content further down the page in the “Content” section. Upon passing the exam, you’ll receive a certificate and an Open Badge confirming your achievements.

6. E-Learning Library

Get access to an extensive digital learning library with up-to-date e-learning courses, videos, and learning prompts on topics related to future skills, AI, data analytics, new work, and change management. Ideal for deepening your knowledge on demand and staying on top of things.

Contents

Discover all the content of this training program: The Junior Class includes courses 1-2, the Professional Class includes courses 1-3, and the Master Class includes all courses, including the final exam and practical coaching.

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Elective courses

To further your studies, you can choose an elective course in the Master Class. This is already included in the discounted package price. You can make your selection in the next step, "Dates & Registration."

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Upgrade

Want to get a taste of it before you decide to enroll in the Master Class? You can! Start with a single course, the Junior Class, or the Professional Class. You can upgrade to the Master Class later and lock in the discounted package price. If you have any questions, feel free to contact:

Just Keep Learning

Courses you've already completed will be fully credited toward the upgrade. You simply add the courses you still need to complete the Master Class.

Get the discount

If you complete the upgrade within 6 months, the discounted Master Class package price applies. Your actual course start date can be later.

Allocate Budgets

Two separate invoices are possible—which is convenient if the training budget isn't sufficient or needs to be split.

Target groups

  • Anyone who wants to tackle data- and AI-driven transformation at the decision-making level and create real business value through it 
  • Anyone with a basic understanding of data and business, as well as an in-depth understanding of at least one of these two areas 
  • Anyone with (professional) experience working on data projects in companies 

Certifications & Seals

After completing the Future Jobs Classes, you will receive an Open Badge (a recognized digital certificate of participation). This verifiable proof is the current standard for inclusion in career networks such as LinkedIn. It allows you to digitally demonstrate the skills you have acquired.

Following a user survey, Statista named Haufe Akademie the winner Haufe Akademie the "Professional Development" category in its ranking of Germany's top continuing education providers for 2025.

The experts

Martin Szugat

Martin Szugat

I bring together people from different departments (marketing, sales, production, …, IT, BI, AI) and show them how they can work with AI to derive more value from data—both for their companies and for themselves. To this end, I developed the Data & AI Business Design methodology and toolkit and made them freely available. Companies around the world are now using these templates to create better data and AI strategies and solutions.
Martin Szugat

I bring together people from different departments (marketing, sales, production, …, IT, BI, AI) and show them how they can work with AI to derive more value from data—both for their companies and for themselves. To this end, I developed the Data & AI Business Design methodology and toolkit and made them freely available. Companies around the world are now using these templates to create better data and AI strategies and solutions.
Dr. Sven-Erik Willrich

Dr. Sven-Erik Willrich

I’ve been working in the field of data and AI for over 15 years—both in consulting and in industry. After holding positions at leading consulting firms, I’ve supported more than 25 data and AI initiatives at DAX-listed companies. I’m driven by the goal of helping companies become holistically and sustainably data-driven. In my seminars, I combine academic depth with practical experience: Data & AI Strategy, Data Governance, Generative AI, Data Mesh, and more.
Dr. Sven-Erik Willrich

I’ve been working in the field of data and AI for over 15 years—both in consulting and in industry. After holding positions at leading consulting firms, I’ve supported more than 25 data and AI initiatives at DAX-listed companies. I’m driven by the goal of helping companies become holistically and sustainably data-driven. In my seminars, I combine academic depth with practical experience: Data & AI Strategy, Data Governance, Generative AI, Data Mesh, and more.
Professor Johannes Stübinger

Professor Johannes Stübinger

As a data and AI enthusiast, I help people and organizations generate real value from raw data. In my role as a trainer and coach, I prioritize structure, practicality, and high standards of quality—I make complex topics easy to understand and immediately applicable. My motto: “Data is the new oil—value is created by the right spark and the right refinement.”
Professor Johannes Stübinger

As a data and AI enthusiast, I help people and organizations generate real value from raw data. In my role as a trainer and coach, I prioritize structure, practicality, and high standards of quality—I make complex topics easy to understand and immediately applicable. My motto: “Data is the new oil—value is created by the right spark and the right refinement.”
Dr. Sandra Romeis

Dr. Sandra Romeis

As a statistician with a PhD and an interdisciplinary background, and a proven expert in digitalization, artificial intelligence, and data science, I combine analytical depth with effective change management. It is important to me to get people on board and help companies move forward. I support digital transformation—from data-driven projects and coaching employees and managers to corporate and organizational development and change management. In doing so, I translate complex technologies into understandable decision-making bases and create spaces for learning, reflection, and sustainable impact.
Dr. Sandra Romeis

"My goal is to work with people and companies to shape a digital transformation that is tangible and accessible. I start where people are - because only through genuine understanding can a connection between people and technology be created that enables sustainable and successful digitalization."

As a statistician with a PhD and an interdisciplinary background, and a proven expert in digitalization, artificial intelligence, and data science, I combine analytical depth with effective change management. It is important to me to get people on board and help companies move forward. I support digital transformation—from data-driven projects and coaching employees and managers to corporate and organizational development and change management. In doing so, I translate complex technologies into understandable decision-making bases and create spaces for learning, reflection, and sustainable impact.

Frequently asked questions

How do I learn in a Future Jobs Class?

In Future Jobs Classes, you learn independently and alongside your job using the blended learning concept. In live webinars, you can ask questions and trainers with trainers . The digital learning community allows you to interact with other participants and experts. In the self-study phases, you can acquire knowledge at your own pace. The courses offer videos, articles, interactive exercises, quizzes, and learning assessments. In the Master Class, you also benefit from individual practical coaching.

Are the courses fixed, or can I put them together myself?

The Future Jobs Classes consist of predefined modules that build on each other. Together with subject matter experts , we subject matter experts developed learning journeys that will best help you achieve your goals. For optimal learning success, you should follow the sequence. You can book individual courses separately in Haufe Akademie or opt for the Junior, Professional, or Master Class at a discounted package price.

Is the order of the courses predetermined?

Each Future Jobs Class follows a specific sequence of courses so that the content builds logically upon itself. We recommend following this sequence to maximize your learning success. However, you also have the option to schedule the courses in a way that works best for you. To do this, select the appropriate start dates for each course during the registration process (in the "Dates & Registration" step) or in your learning environment after registration.

Do I need any previous knowledge?

For most Future Jobs Classes, you don't need any prior knowledge to participate. Each class starts with the basics and then quickly delves into the depths of the individual topics. It's important that you have a keen interest in the topic and are motivated to further your personal development. If certain prior knowledge is required, this will be clearly listed on the respective product page.

Can I upgrade, e.g. from the Junior to the Master Class?

An upgrade is possible: You can upgrade to the Master Class after completing a single course or after finishing the Junior/Professional Class. Courses you’ve already completed will be credited toward the Master Class, so you’ll only need to make up the remaining content. Upgrading also extends your access period to the course content. If you complete the upgrade within 6 months, the discounted Master Class package price applies; your actual course start date can be later. Two separate invoices are also possible, for example, if your training budget isn’t sufficient all at once or needs to be split up. Our advisory team will assist you with planning and registration. Feel free to contact us directly at service@haufe-akademie.de

Can I rebook individual webinar appointments?

If you miss a webinar, you cannot make it up in another session. Participation in the live sessions is not mandatory; you can review the content using the learning materials and Miro boards. You can ask your individual questions at any time via the learning community. If you rebook the entire course, the Terms and conditions apply.

Can I contribute my own data and use cases?

Your own data and use cases are always welcome; Future Jobs Classes place great emphasis on practical relevance. You can apply what you have learned directly to your project and receive feedback from experts fellow learners. This allows you to achieve lasting learning success and benefit maximally from the Future Jobs Classes learning concept.

What does the learning environment look like and how is the content delivered?

The learning environment is digital and intuitive. Content is provided in the form of videos, articles, interactive exercises, quizzes, and PDF documents. You can access all materials throughout the entire course. Feel free to take a look at the "Product Preview" on the respective product page, where you will find a preview of the learning environment. Here you will find an example of a product preview for the Master Class "Business Automation Manager."

Are there any funding opportunities, such as through an education voucher or KOMPASS?

Funding through the education voucher offered by the Employment Agency is currently not available. However, there are other funding programs and support options for Future Jobs Classes. Here you will find an overview of the funding currently available.

What is practical coaching and how do I book it?

Practical coaching is one-on-one coaching with the trainers . You work on your individual questions and challenges, reflect on your learning progress, and receive valuable feedback. Coaching is included in the Master Class (2 hours) or can be booked separately. To arrange a session, simplytrainer yourtrainer and agree on the dates.

Arrange an appointment online

Personal consultation

Do you have any questions about the content or the learning concept? Patrizia Schwarzer, product manager for this continuing education program, will be happy to answer your questions in a personal, no-obligation consultation. Simply select a convenient date and time, and the consultation will take place online via MS Teams. We look forward to talking with you.

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Book your Future Jobs Class

To help you find the training program that suits you best, we offer the Future Jobs Class in three different formats. In addition to all courses, the Master Class includes personal practical coaching, a final exam, and a certificate.

Junior Class

2.750,00
plus VAT* as package price
instead of €2,980.00 plus sales tax for individual bookings
discount
Course
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Access to the learning community
Certificate of attendance for all courses
Access to the E-LearningLibrary1
Practical Coaching2
E-test
Certificate
Reservation No.: 43005

Professional Class

3.850,00
plus VAT* as package price
instead of €4,370.00 plus VAT for individual bookings
discount
Course
{{ n }}
Access to the learning community
Certificate of attendance for all courses
Access to the E-LearningLibrary1
Practical Coaching2
E-test
Certificate
Reservation No.: 43004

Master Class

5.090,00
plus VAT* as package price
instead of €6,450.00 plus VAT for individual bookings
discount
Course
{{ n }}
Access to the learning community
Certificate of attendance for all courses
Access to the E-LearningLibrary1
Practical Coaching2
E-test
Certificate
Reservation No.: 43003
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Show pricing information and details

* All prices are subject to 19% VAT.
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1) Unlimited access to selected e-learning courses from the Haufe Akademie program for a period of twelve months starting from the date the class is booked.‍

2) Two one-hour sessions of personalized practical coaching with selected trainers . The coaching sessions take place online and can be booked from the start of the first course until three months after the exam is completed.



Please note: We use third-party tools for selected events. Participants' personal data is passed on to these third parties for the purpose of providing the training program. For more information, please see ourprivacy policy. IfMirois used, you can voluntarily register with Miro for extended functionality and an optimal learning experience. Information on data processing can be found inMiro's privacy policy. If ChatGPT is used, please refer toOpenAI's privacy policy.

Select an elective course

The price of the Master Class includes an elective course. Choose the topic that will help you the most—you’ll select the dates in the next step of the booking process.

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Dates & Booking

About Us – The Haufe Akademie

Figures | Data | Facts

19.000+

Events during the year

3.600+

Various topics

2.600+

trainers and coaches

690.000+

Learners per year

60+

Venues

95%

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Course

Junior AI & Data Strategist
Professional-Level AI & Data Strategist
Master Class: AI & Data Strategist
isMaster

Courses

Master Class AI & Data Strategist Exam
isExam

The prerequisite for taking the exam is successful participation in the four Master Class courses. We recommend attending all courses within a maximum of two years and taking the exam close to the last course attended. 

Learning is only successful when theory can be put into practice. That is why the Master Class AI & Data Strategist exam is designed with this in mind. The exam consists of an online exam with 20 multiple-choice questions and a practical exam, for which you will develop a practical example at the end of the Master Class. Both parts can be completed flexibly at work or while working from home.

The content of all four Master Class courses is relevant for the exam.As soon as you have booked the exam, you will see it in your learning environment.There is a tile with more detailed information about the exam, as well as a small mini-preview of the format of the e-exam with various sample questions. 

The exam takes place online. It can be completed from the comfort of your own home or office within a set time frame. It consists of two parts: 

  • E-exam: 20 multiple-choice questions on the content of the four Master Class courses. 
  • Practical exam: Development of a practical example. Depending on the preparatory work in the four Master Class courses, approximately 3–4 hours should be planned for this task.  
Online
From Data & AI Strategy to Impact
A strategy on a slide alone won’t transform a company. Only consistent implementation creates value. Learn how a data and AI strategy can be turned into concrete initiatives, projects, and results. Discover how to set goals using OKRs, prioritize projects in your portfolio, effectively combine lean and agile work methods, successfully manage change, and track progress using appropriate KPIs. By the end of the course, you’ll have a proven toolkit for implementing data and AI initiatives in a structured, measurable, and sustainable way.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community: A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask questions.

Certificate of Completion and Open Badge: As a graduate of the class, you’ll receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn), among other places.

  • You know how to successfully implement a data and AI strategy , and you're familiar withthe key success factors and common pitfalls
  • You understand the importance of Strategy Operations (StratOps)
  • Youwill develop the appropriate portfolio based on the data and AI strategy, prioritize it, and manage it. 
  • In addition to quick wins, you'll also support thelong-term transformation
  • You can clearly describe the relationship between business strategy and the portfolio
  • You organize successful implementation teams and develop appropriate working methods
  • You will support change management for data and AI projects and ensure long-term success 
  • You will establish appropriate target systems and metrics for data and AI projects
  • You have embraced the mindset of "continuous improvement and learning from successes and mistakes"   
Online
Data & AI Operating Model
A data and AI strategy only becomes effective once it is clear who does what, using what skills and technology, and following what rules. In this course, you’ll translate a strategy into a concrete data and AI operating model, keep data and AI governance in mind, and assess—with an eye toward enterprise architecture—whether the technology aligns with data and AI management and processes. The result is a viable, decision-ready operating model that’s ready for adoption and that you can embed within your organization.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community: A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask questions.

Certificate of Completion and Open Badge: As a graduate of the class, you’ll receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn), among other places.

  • You understand the framework and scope of a Data & AI Operating Model
  • In capability mapping, you identify the right capabilities for implementing the AI and data strategy
  • You know how to design an appropriate organizational structure
  • You have a clear understanding of roles and responsibilities, as well as the interfaces with technologies and the IT architecture
  • You design a process organization in a goal-oriented manner 
  • Ingovernance , yousee an element that provides a framework and security
  • You will consolidate the Data & AI Operating Modeland put it into operation
  • Using enterprise architecture, you'll assess the technology's fit with data and AI management as well as with processes
Online
From Strategy to Data & AI Portfolio
Which data and AI initiatives are truly driving you forward—and which ones are just wasting time and budget? In this course, you’ll learn how to derive data and AI initiatives from your business strategy, assess your maturity level, and systematically filter, evaluate, and prioritize use cases. By the end, you’ll be able to develop a strategically sound data and AI portfolio and make well-reasoned decisions about which initiatives to pursue, test, postpone, or discontinue.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community: A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask questions.

Certificate of Completion and Open Badge: As a graduate of the class, you’ll receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn), among other places.

  • You can conduct a maturity analysis to determine where you stand in terms of your data and AI strategy.
  • You know the path from business strategy to data and AI strategy
  • You develop strategic filters for use cases and define gate criteria 
  • Evaluate use cases methodically: Compare their benefits, feasibility, effort, and risk
  • You 'll build your data and AI portfolio step by step: prioritize, balance, secure, and launch
  • You can confidently distinguish between quick wins, strategic bets, enablers, and must-dos
Online
A Data & AI Strategy in 80 Days
AI projects often fizzle out, and opportunities go untapped. In this course, you’ll learn where a data and AI strategy can take you, how to develop one, what you’ll need to do so, and who you should bring on board. By the end of this course, you’ll know the path forward, have the tools, and possess the knowledge to design and implement an initial strategy in 80 days.

This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:

Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.

Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material. 

Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.

Learning Community: A digital learning community will be available to you throughout the course. trainers with other participants and the trainers , and ask questions.

Certificate of Completion and Open Badge: As a graduate of the class, you’ll receive a certificate of completion and an open badge, which you can easily share on professional networks (such as LinkedIn), among other places.

  • You know why your company needs a data and AI strategy
  • You explain why business, data, and AI strategies go hand in hand
  • You know what makes a successful data and AI strategy
  • You can structure and design an agile strategy process
  • You bring together the right people for the data and AI strategy and understand the tasks and responsibilities involved in the strategy process
  • You 're launching the strategy process: Learn the first steps and methodologies
  • You have the playbook at your fingertips : Strategy, Innovation, Transformation & Operations (StratOps)
Online

Orderables

61478619
61478907
May 10, 2027
61479175
April 1, 2027
61478911
March 3, 2027
61479369
January 29, 2027