Marketing and sales are changing: greater efficiency, seamless customer journeys and AI-supported processes are becoming increasingly important. With our Master Class, you will become an expert in marketing & sales analytics and drive this change in your company with data support.
Marketing and sales are key levers for a company's success - but which measures really work? With data-based analyses, you can better understand your target groups, increase the efficiency of your activities and make fact-based decisions for measurable success.
In the "Marketing & Sales Analyst" master class, you will build up in-depth knowledge of data analysis, visualization, strategy and AI-supported tools in five courses. You will combine theory with practice, work on your own use cases and benefit from the expertise of our experienced trainers.
Our flexibility guarantee
Youcan choose the start dates of the courses flexibly. We recommend taking the courses in the order given. You can select the dates in the shopping cart or after booking. Changes to bookings are possible free of charge up to 4 weeks before the start of the course, after that the fees according to the Terms and conditions apply.
Booking no:
42169
Learn how to introduce your business unit to data-based transformation, how to successfully manage stakeholders and lay the foundation for successful marketing and sales analyses.
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Booking no:
42171
With this course, you will optimize your data pipelines and lay the foundation for successful marketing and sales analytics: you will learn how to build a solid data basis that enables you to understand customers , precisely control marketing activities and thus make well-founded decisions.
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Booking no:
42173
You will learn how to analyze your marketing and sales data efficiently, present it to your target group and translate it into concrete recommendations for action. You will gain insights into tools such as Supermetrics, Google Sheets and Looker.
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Booking no:
42175
Learn how to use data with AI where it creates real added value: for lead scoring, customer journey personalization, campaign optimization or automated decisions. Identify and evaluate your own use cases and get to know tools.
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Booking no:
42177
The exam consists of two parts: Firstly, it includes an e-exam with 20 questions in multiple-choice format. You can complete this conveniently at a time of your choice at your workplace or from home. Secondly, it consists of a practical project in which you present an elaborated concept online at the end of the Master Class in front of the trainer and other participants.
Date preview
In the Master Class, you can choose a specialization from the following elective courses. You will expand your knowledge of the GDPR, the EU AI Act or the safe handling of AI in a one-day online seminar. The course is selected in the shopping cart process.
Booking no:
33670
Gaining orientation - avoiding liability traps
Booking no:
40900
Practical implementation in a medium-sized company
Booking no:
41660
Function, potential and limits of AI systems
To help you find the training that suits you, we offer the Future Jobs Class in three different scopes. In addition to the courses, the Master Class includes personal 1:1 coaching with the trainers, an elective course as an in-depth course, a final exam and certification as a Certified Marketing & Sales Analyst.
€ 2.290,-
€ 3.140,-
€ 4.690,-
*All prices are subject to 19% VAT. Master Class: €5,581.10 incl. VAT instead of €7,818.30 incl. VAT, Professional Class: €3,736.60 incl. VAT instead of €4,426.80 incl. VAT, Junior Class: €2,725.10 incl. VAT instead of €2,951.20 incl. VAT.
1 Unlimited access to the Future Jobs Club of the Haufe Akademie with exclusive information and offers. Participation takes place via Microsoft Teams and can be revoked at any time.
2 Unlimited access to selected e-learning courses from the Haufe Akademie Learning World program for a period of twelve months from booking the class.
3 Twice an hour of personal practical coaching with selected trainers from the Master Class. The coaching sessions take place online and can be booked from the start of the first course until three months after taking the exam.
Please note: We use third-party tools for selected events. Participants' personal data will be passed on to them in order to carry out the training program. Further information can be found in our privacy policy. If Miro is used, you can voluntarily register with Miro for extended functionality and thus an optimal learning experience. You can find information on data processing in Miro's privacy policy. If ChatGPT is used, please refer to the OpenAI privacy policy.
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We will be happy to answer your questions in a personal consultation or by e-mail via our contact form.
Do you have any questions about this training course or the Future Jobs Classes? We will be happy to answer your questions in a personal and non-binding discussion. Simply select a suitable date and time, the meeting will take place online via MS Teams. We look forward to hearing from you.
The Master Class is suitable for all data-savvy people who want to make marketing and sales more efficient and successful in their role. Whether you already work in marketing/sales, are working in related specialist areas, have a background in analytics or want to drive the topic forward as a decision maker : this further training offers the right entry point for you. It is also suitable for career changers who want to gain a competitive edge in the fluid job market.
What is the best way for companies to prepare for the future? The Future Jobs Classes qualify teams, departments or entire organizations for the jobs and skills of the future. Find the right solution for your organization.
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