Digital Product Manager:in
Digital product managers develop and optimize digital products from the initial idea to market launch and beyond. You will learn numerous methods and models for developing digital products, as well as how to lead and manage digital products.
This master class offers you
Become a certified digital product manager in 4 months
4 courses with a learning time of 76 hours
Learn alongside your job in live webinars, in-person seminars, and self-study phases
Certificate & Open Badge upon completion
Your benefit
This master class will enable you to become the driving force behind digital innovation and successful digital product development in your company.
- Shaping the future: You recognize trends and discover potential for developing innovative digital products.
- Holistic management: You accompany the entire product life cycle—from strategy to scaling and implementation.
- Building bridges: You act as an interface between customers product development and promote a user-centered approach.
- Communicate effectively: You involve internal and external stakeholders in a targeted manner, strengthen cooperation, and ensure transparency throughout the entire process.
How to learn
Our learning concept combines various methods and offers you the ideal mix for learning, applying, and networking. With Future Jobs Classes, you can expand your skills for the working world of the future and learn in a flexible, practical way while continuing to work.
1. Live events & learning community
1. Live events & learning community
Whether online or on-site: you will meet your trainers the other participants in person during regular live sessions. You will gain new knowledge, receive answers to your questions, and get specific help to deepen what you have learned and apply it directly in practice. The live sessions take place during the week at working hours.
2. Self-study phases
2. Self-study phases
Learn independently, at your own pace and whenever you want. We provide you with high-quality materials – consisting of videos, texts, interactive exercises, practical tasks, and quizzes. You can plan your self-study phases flexibly.
3. Learning community
3. Learning community
You don't learn alone: the digital learning community is available to you throughout your learning journey. trainers with other participants and trainers , clarify questions, and discover new perspectives.
4. Practical coaching
4. Practical coaching
In the Master Class, you will have the opportunity to address your personal questions, challenges, and learning goals in a 1:1 practical coaching session—so that knowledge can be turned into real change. The practical coaching session will take place with the speaker of your choice and will be coordinated with them during the Master Class.
5. Examination
5. Examination
In the end, the focus is on practical application. With the final exam or project assignment, you demonstrate that you have understood and applied your knowledge and transferred it to your professional reality. After successfully passing the exam, you will receive a certificate and Open Badge confirming your achievements.
6. Future Jobs Club
6. Future Jobs Club
Become part of an exclusive community for future shapers. In the Future Jobs Club, you'll benefit from exciting ideas, events, experts, and practical insights into the working world of tomorrow. This will help you stay connected, inspired, and fit for the future.
7. E-learning library
7. E-learning library
Get access to an extensive digital learning library with up-to-date e-learning courses, videos, and learning prompts on topics related to future skills, AI, data analytics, new work, and change management. Ideal for deepening your knowledge on demand and staying on top of things.
Contents
Discover all the content of this training program: The Junior Class includes courses 1-2, the Professional Class includes courses 1-3, and the Master Class includes all courses, including the final exam and practical coaching.
{{item.course.name}}
Overview
Module overview
{{module.title}}
{{ item.course.contentTitle}}
{{ item.course.environmentTitle }}
{{ item.course.benefitTitle }}
Certificate
Upon completion of the Master Class, you will receive a recognized certificate in cooperation with the University of Applied Sciences for Management (HdWM), Mannheim. This certifies the content and examination results. You will also receive a digital Open Badge. The Junior and Professional Classes conclude with a certificate of participation and an Open Badge.
Target groups
This master class is primarily aimed at people who come into contact with digital product management in their everyday working lives.
- Leaders
- (Digital) product managers
- Product developers
- Business Development
- project managers
- Product Owner
Certifications & Seals
This further training course was designed in cooperation with the Mannheim School of Management (HdWM) and meets the university's quality standards in terms of overall concept, content, trainers and examinations. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
After completing the Future Jobs Classes, you will receive an Open Badge (a recognized digital certificate of participation). This verifiable proof is the current standard for inclusion in career networks such as LinkedIn. It allows you to digitally demonstrate the skills you have acquired.
Following a user survey, Statista named Haufe Akademie the winner Haufe Akademie the "Professional Development" category in its ranking of Germany's top continuing education providers for 2025.
The experts
Dr. Christian Becker
Prof. Dr. Sascha Hoffmann
Phillipp Scheller
What participants say
Frequently asked questions
How do I learn in a Future Jobs Class?
How do I learn in a Future Jobs Class?
In Future Jobs Classes, you learn independently and alongside your job using the blended learning concept. In live webinars, you can ask questions and trainers with trainers . The digital learning community allows you to interact with other participants and experts. In the self-study phases, you can acquire knowledge at your own pace. The courses offer videos, articles, interactive exercises, quizzes, and learning assessments. In the Master Class, you also benefit from individual practical coaching.
Are the courses fixed, or can I put them together myself?
Are the courses fixed, or can I put them together myself?
The Future Jobs Classes consist of predefined modules that build on each other. Together with subject matter experts , we subject matter experts developed learning journeys that will best help you achieve your goals. For optimal learning success, you should follow the sequence. You can book individual courses separately in Haufe Akademie or opt for the Junior, Professional, or Master Class at a discounted package price.
Is the order of the courses predetermined?
Is the order of the courses predetermined?
Each Future Jobs Class has a specific sequence of courses so that the content builds on each other in a meaningful way. We recommend following this sequence for better learning success. However, you also have the option of scheduling the courses in a sequence that suits you. To do this, select the appropriate start dates for each course during the booking process (step "Dates & Booking") or after booking in your learning environment.
Do I need any previous knowledge?
Do I need any previous knowledge?
For most Future Jobs Classes, you don't need any prior knowledge to participate. Each class starts with the basics and then quickly delves into the depths of the individual topics. It's important that you have a keen interest in the topic and are motivated to further your personal development. If certain prior knowledge is required, this will be clearly listed on the respective product page.
Can I upgrade, e.g. from the Junior to the Master Class?
Can I upgrade, e.g. from the Junior to the Master Class?
An upgrade is possible: You can book additional modules after completing an individual course or after the Junior or Professional Class. Courses you have already completed will be credited, so you only need to catch up on the missing content. Upgrading also extends the access time for the content. Access time to the content always refers to the individual courses, e.g., 12 months from the start of Course 1, 12 months from the start of Course 2, etc. Our advisory team will assist you with planning and registration. Please feel free to contact us directly at service@haufe-akademie.de.
Can I rebook individual webinar appointments?
Can I rebook individual webinar appointments?
If you miss a webinar, you cannot make it up in another session. Participation in the live sessions is not mandatory; you can review the content using the learning materials and Miro boards. You can ask your individual questions at any time via the learning community. If you rebook the entire course, the Terms and conditions apply.
Can I contribute my own data and use cases?
Can I contribute my own data and use cases?
Your own data and use cases are always welcome; Future Jobs Classes place great emphasis on practical relevance. You can apply what you have learned directly to your project and receive feedback from experts fellow learners. This allows you to achieve lasting learning success and benefit maximally from the Future Jobs Classes learning concept.
What does the learning environment look like and how is the content delivered?
What does the learning environment look like and how is the content delivered?
The learning environment is digital and intuitive. Content is provided in the form of videos, articles, interactive exercises, quizzes, and PDF documents. You can access all materials throughout the entire course. Feel free to take a look at the "Product Preview" on the respective product page, where you will find a preview of the learning environment. Here you will find an example of a product preview for the Master Class "Business Automation Manager."
Are there any funding opportunities, such as through an education voucher or KOMPASS?
Are there any funding opportunities, such as through an education voucher or KOMPASS?
Funding through the education voucher offered by the Employment Agency is currently not available. However, there are other funding programs and support options for Future Jobs Classes. Here you will find an overview of the funding currently available.
What is practical coaching and how do I book it?
What is practical coaching and how do I book it?
Practical coaching is one-on-one coaching with the trainers . You work on your individual questions and challenges, reflect on your learning progress, and receive valuable feedback. Coaching is included in the Master Class (2 hours) or can be booked separately. To arrange a session, simplytrainer yourtrainer and agree on the dates.
Personal consultation
Book your Future Jobs Class
To help you find the training program that suits you best, we offer the Future Jobs Class in three different formats. In addition to all courses, the Master Class includes personal practical coaching, a final exam, and a certificate.
Show pricing information and details
Show pricing information and details
Please note: We use third-party tools for selected events. Participants' personal data is passed on to these third parties for the purpose of providing the training program. For more information, please see ourprivacy policy. IfMirois used, you can voluntarily register with Miro for extended functionality and an optimal learning experience. Information on data processing can be found inMiro's privacy policy. If ChatGPT is used, please refer toOpenAI's privacy policy.
Downloads & White Papers
Whitepaper: Rethinking digital product management
Learn how to empower modern teams with product discovery, delivery and leadership and develop products that conquer the market.
Digital Product Manager:in: Tasks, training and salary
The demand for digital product managers who are responsible for digital products and business models is constantly increasing. In this specialist article, you can find out what skills are required and what salary and career opportunities are open to digital product managers.
Testimonials
Here, participants in the Future Jobs Classes report on their personal and professional development. How do they make the leap into new job roles? Which skills will make a difference in the future? And which learning paths work in practice? Let yourself be inspired!
Future Jobs brochure
The Future Jobs Classes prepare you comprehensively for the jobs of the future. Discover a compact overview of all Future Jobs in our brochure and find out more about the special learning concept.
About us - the Haufe Akademie
Figures | Data | Facts
Events during the year
Various topics
trainers and coaches
Learners per year
Live online training
Venues
Do you have any questions?
Munzinger Str. 9
79111 Freiburg
Course
Courses
The prerequisite for taking the exam is successful participation in the four Master Class courses. We recommend attending all courses within a maximum of two years and taking the exam close to the last course attended.
The content of all four Master Class courses is relevant for the exam. As soon as you have booked the exam, you will see it in your Haufe learning environment. There is a tile with more detailed information about the e-exam, such as a small mini-preview of the exam format with various sample questions.
The exam takes place online. It can be completed from the comfort of your own home or office within a specified time frame. It consists of an e-exam with 20 knowledge test questions relating to the content of the four Master Class courses.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
Basic understanding of digital product management
- Transformation from product to solution provider.
- Difference between classic and digital product management.
- Role of product managers, product owners and project managers.
- Role and tasks as a digital product manager.
Product management in an agile context
- User-centered product visions.
- Product Discovery.
- Validation of product ideas and hypotheses on the market.
Strategy development in digital product management
- Develop customer-oriented product and product portfolio strategies.
- Formulate product and product management goals in a results-oriented manner.
- KPI management for digital products and services.
Digital business models
- Development of digital business models.
- Business model development using the St. Gallen Business Model Navigator and Business Model Canvas.
Product Lifecycle Management
- Product lifecycle management of digital products and services.
- Concept of the product staircase.
- (Product) goals along the life cycle.
Product marketing in digital product management
- Value Proposition CANVAS.
- marketing of digital products.
- Customer journey and customer personas.
- Launch management of digital products and services.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- After the training, you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training, you will know important methods and tools of digital product management.
- You are familiar with Business Model Canvas, Business Model Navigator, Product Discovery & Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Orderables