• External contractual partner

Expert profile

Prof. Dr. Sascha Hoffmann

I teach digital topics in a clear, practical way that allows you to apply them directly in your everyday work. I combine scientifically based methods with many years of practical experience. You can look forward to structured, interactive training with lots of examples, plenty of opportunity to ask questions, and a strong practical focus.

training focus

  • Marketing
  • Product Management

Professional experience

  • team leader (2013 - 2017)
    • Department: Product Management
    • Industry: IT
    • Company size: 250 to 999 employees

Qualifications

  • Certified Scrum Product Owner  (Scrum Alliance, 2021)

Working languages

  • German
  • English

Publications

  • The relevance of online reviews (2023)
  • Fundamentals of Market Research (2011)
  • Online-Marketing: Attribution modeling (2020)
  • Digital Product Management (2023)
  • Digital Product Management (2024)
  • The use of coupons in online retail (2022)
  • Modern tracking methods in Online-Marketing (2024)

Industry knowledge

  • Education
  • IT
  • Communication
  • Marketing

Current events

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Munzinger Str. 9
79111 Freiburg
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