Dates & Booking
You can also change or select the dates in your learning environment after booking. Rebookings are free of charge up to 4 weeks before the start of the event; after that, the fees specified in Terms and conditions apply.
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implementation
No appointment is necessary for this examination.
You can take the exam at a time of your choosing in your learning environment.
This course includes self-study phases and live sessions. For the sake of clarity, only the live sessions are shown here.
This course takes place on site (partly optionally live online). Information about hotels and traveling by train can be found here.
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Don't worry, you remain flexible: you can adjust or reselect dates in your learning environment even after booking. Rebookings are free of charge up to 4 weeks before the start of the event; after that, the fees specified in Terms and conditions apply.
Munzinger Str. 9
79111 Freiburg
Course
Courses
Basic understanding of digital product management
- Transformation from product to solution provider.
- Difference between classic and digital product management.
- Role of product managers, product owners and project managers.
- Role and tasks as a digital product manager.
Product management in an agile context
- User-centered product visions.
- Product Discovery.
- Validation of product ideas and hypotheses on the market.
Strategy development in digital product management
- Develop customer-oriented product and product portfolio strategies.
- Formulate product and product management goals in a results-oriented manner.
- KPI management for digital products and services.
Digital business models
- Development of digital business models.
- Business model development using the St. Gallen Business Model Navigator and Business Model Canvas.
Product Lifecycle Management
- Product lifecycle management of digital products and services.
- Concept of the product staircase.
- (Product) goals along the life cycle.
Product marketing in digital product management
- Value Proposition CANVAS.
- marketing of digital products.
- Customer journey and customer personas.
- Launch management of digital products and services.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- After the training, you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training, you will know important methods and tools of digital product management.
- You are familiar with Business Model Canvas, Business Model Navigator, Product Discovery & Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
This course offers you a digital blended concept that has been developed for part-time learning. Thanks to a flexible mix of online seminars and self-study phases, you are sure to reach your goal. This is how you learn in this course:
Learning environment: In your online learning environment, you will find useful information, downloads and extra services for this training course after you have registered.
Self-study phases: Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material.
Live webinars: In regular online seminars, you will meet your trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and ask questions.
Future Jobs Club: Get exclusive access to a business network, news and future work hacks.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate of attendance and an Open Badge, which you can easily share in professional networks (e.g. LinkedIn).
- After the training , you will be able to transform innovative ideas into digital services and business models and market them successfully.
- After the training , you will know important methods and tools of digital product management.
- You are familiar with the Business Model Canvas, Business Model Navigator, Product Discovery, Product Delivery and PLM 4.0.
- You know what is important in the product life cycle 4.0.
- You are able to conceptualize and implement product marketing and launch management of digital products and services.
- You will gain an overview of product management in an agile context.
Take an active part in our learning community and work with your own questions - this is how you will benefit most from this online training. This allows you to apply the content both in self-study and in practical exercises. This will optimize your customer experience - especially in turbulent times.
The prerequisite for taking the exam is successful participation in the four Master Class courses. We recommend attending all courses within a maximum of two years and taking the exam close to the last course attended.
The content of all four Master Class courses is relevant for the exam. As soon as you have booked the exam, you will see it in your Haufe learning environment. There is a tile with more detailed information about the e-exam, such as a small mini-preview of the exam format with various sample questions.
The exam takes place online. It can be completed from the comfort of your own home or office within a specified time frame. It consists of an e-exam with 20 knowledge test questions relating to the content of the four Master Class courses.
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