Expert profile

Tim Ebner

Companies have been collecting and generating data ever since they came into existence. Unfortunately, however, they rarely make full use of it. Many departments have recognized the benefits of data-driven work and are driving their own digital transformation. Marketing departments face a particularly tough challenge: there are many data silos, and marketing as a discipline has always relied heavily on gut instinct. The challenge of this transformation inspires me. Let’s get to work!

training focus

Future Jobs Classes
Digital Transformation & Change Management
Data Analytics and Artificial Intelligence
Management & Leadership
Marketing

Professional experience

Owner (2023)
- Department: Marketing
- Industry: Consulting
- Company size: Up to 9 employees
- Description: • Conducting workshops and coaching sessions on data and analytics, MarTech, and social media. • Developing customized strategies for companies of various sizes and across different industries.
Division management (2022 - 2023)
- Department: Other
- Industry: Consulting
- Company size: 1,000 or more employees
- Description: • Leading the team and overseeing all data and analytics activities—from strategy development to operational reporting. • Designing and implementing analytics and automation tools.
Division management (2020 - 2021)
- Department: Marketing
- Industry: Retail
- Company size: 1,000 or more employees
- Description: • Setting up and managing key e-commerce analytics projects (including website and app tracking, conversion rate optimization, data warehousing, and full-funnel reporting).
team leader (2018 - 2020)
- Department: Marketing
- Industry: Energy
- Company size: 1,000 or more employees
- Description: • Oversee the analysis teams for Website & App Tracking, Campaign Tracking, Attribution Modeling, Digital Service Analytics, and Social Media Monitoring.