• External contractual partner

Expert profile

Martin Szugat

I bring together people from various fields (marketing, sales, production, …, IT, BI, AI) and show them how they can work with AI to derive more value from data for their companies and for themselves.

To this end, I developed the Data & AI Business Design methodology and toolkit and made them freely available. Companies around the world are now using these templates to create better data and AI strategies and solutions.

training focus

  • Data Analytics and Artificial Intelligence

Professional experience

  • Division management (2014)
    • Department: IT & AI
    • Industry: Education
    • Company size: Up to 9 employees
    • Description: As Program Director, I am responsible for the content agenda of the leading vendor-neutral conference on applied machine learning and AI for businesses and industry.
  • Specialist / Expert (2020)
    • Department: IT & AI
    • Industry: Education
    • Company size: 50 to 249 employees
    • Description: As an instructor in data and AI strategy, innovation, and transformation, I work for the Zurich University of Applied Sciences, Steinbeis NEXT, Steinbeis Augsburg Business School, LinkedIn Learning, and others.
  • Owner (2014)
    • Department: IT & AI
    • Industry: Consulting
    • Company size: Up to 9 employees
    • Description: Datentreiber supports companies in their digital transformation toward data-driven and AI-powered business models and solutions through training, workshops, and design & development sprints.

Qualifications

  • Miro MVP  (Miro, 2026)

Working languages

  • English
  • German

Industry knowledge

  • Consulting
  • IT
  • Marketing