Expert profile

Prof. Dr. Andreas Hinderks

I am Andreas Hinderks, professor of human-computer interaction and have been involved in digital product development for over 20 years. What drives me is building bridges between research and practice. For me, UX is not a gut feeling, but something that can be made visible and measurable. Through sound UX research, systematic evaluation, and consistent UX management. I pass on this approach in my training courses. I chose this profession because I am fascinated by the question of how we can really make digital products better. Not with opinions, but with methods.

training focus

Product Management
Data Analytics and Artificial Intelligence
Digital Transformation & Change Management

Professional experience

Others (2024)
- Department: Other
- Industry: Public sector
- Company size: 1,000 or more employees
- Description: Professorship for Applied Computer Science, specializing in Virtual Reality, Game Development, and HCI
Trainer / Coach / Consultant (2017 - 2024)
- Department: IT & AI
- Industry: Energy
- Company size: Up to 9 employees
- Description: Consulting and implementation of cloud architectures (energy industry, public service), agile product development (UX research, UX evaluation), and research and teaching in the field of HCI.
senior management (2009 - 2016)
- Department: IT & AI
- Industry: Retail
- Company size: 10 to 49 employees
- Description: Setting up software development, including the introduction of Scrum, designing a new merchandise management system for kitchen retailers
senior management (2001 - 2008)
- Department: IT & AI
- Industry: Retail
- Company size: 10 to 49 employees
- Description: Development of a new CRM/merchandise management system KO.PAS for kitchen and furniture retailers

Qualifications

Certified Professional for Usability and User Experience (CPUX-F) (GermanUPA, 2012)

Working languages

English
German

Publications

Applying the user experience questionnaire (UEQ) in different evaluation scenarios (2017)
Construction of a benchmark for the user experience questionnaire (UEQ) (2017)
Supported Methods for Agile UX Management (2025)
Developing a UX KPI based on the user experience questionnaire (2019)
When UX comes too late: Strategies for overcoming structural barriers in agile organizations (2025)
Requirements for User Experience Management - A Tertiary Study (2024)
Design and evaluation of a short version of the user experience questionnaire (UEQ-S) (2017)