UX & Websites

A thousand visitors to the website—and hardly anyone is buying. The problem is rarely the traffic; it’s usually the site itself. Performance marketing focuses on measurable business results. User experience determines whether visitors find what they’re looking for—or bounce.

Performance Marketing: Every Euro Must Be Worth It

Performance marketing demands hard metrics. Conversion rate, customer acquisition cost, and return on ad spend show what really works. Campaigns are evaluated based on this data and continuously adjusted. Those who don’t actively manage these metrics waste their budget without achieving measurable results.

User Experience: Usability as a Revenue Driver

Confusing navigation, long load times, lack of mobile optimization, and too many competing elements on a single page—all of these factors cost you conversions. A good user experience is created through clear structure, fast load times, and intuitive navigation. These elements can be measured, tested, and improved.

A/B Testing: Data-Driven Decisions

Assumptions about what works on a webpage are often wrong. A/B testing clearly shows which version converts better—whether it’s the headline, button, layout, or call to action. Small changes can make a big difference. Most companies don’t test often enough.

These top 3 seminars provide practical tools

1. User Experience (UX) on Websites – Navigation, Structure, Call-to-Action: Understanding and Leveraging UX to Boost Conversions.

2. Google Analytics 4 Hands-On Workshop – Understanding GA4: Defining Events, Interpreting Data, Building Reports.

3. Website Relaunch: From Planning to Optimization – The Complete Process: Audit → Redesign → Testing → Launch → Optimization.

View all UX & Performance Marketing seminars

FAQ

1. What is a good conversion rate? It depends on the industry. E-commerce: 1–3% is normal, 5%+ is good. B2B/lead generation: 5–10% is normal, 15%+ is very good. More important than a specific target is the trend: Is the rate increasing over time?

2. How long do A/B tests take to produce results? With 10,000 visitors per month: 1–2 weeks. With 100,000: 2–3 days. At least 100–200 conversions per variant are required for statistical significance.

3. Are pop-ups bad for UX? In many cases, yes. A well-placed pop-up that offers real value can work—exit-intent pop-ups are less disruptive than those that appear immediately.

4. Google Analytics 4 or Universal Analytics? Universal Analytics was discontinued in 2023. GA4 is the current standard tool—more powerful, but also more complex to set up.

5. How important is page load speed? Very important. Every 100-millisecond delay measurably reduces conversions. In addition, page load speed is a ranking factor in Google’s search results.

6. Hire a UX consultant or do it yourself? With the right knowledge, you can implement simpler optimizations on your own. For extensive redesigns or complex setups, it’s worth seeking outside help.

Other Marketing Topics

• Content Marketing for Conversions – Content that keeps visitors engaged and drives them to make a purchase.
• SEO & Performance Marketing – Rankings + Conversions = Revenue.
• Social Media and Conversions – Reach That Drives Conversions.
• Marketing Management – Leading Optimization – Aligning All Channels with Conversions.
• AI for Personalization – Personalization as a Conversion Driver.