For your marketing success
In-house Training

In-house training in marketing

Competence and inspiration - simply get ahead!

With our in-house training courses, we build up the skills of your marketing team directly on site at your company. Our in-house marketing training courses provide you with practical and up-to-date support. With us, you and your team will gain valuable impetus for marketing strategies in line with your customers' wishes.

Make your team fit -

with our in-house training courses

Digitalization has not only reached the production and supply chain, but also marketing with a vengeance! The customer journey from demand generation to purchase has become more complex - and is now predominantly digital. We support you in identifying your strengths and advise you on the strategic alignment of your marketing with customer requirements, the market environment and company goals.

 

Our approach: Focus on you and your practice

Clarification of needs and target orientation
We work with you to clarify your needs and objectives and tailor the design of the in-house training courses accordingly.

Practical orientation
You can immediately apply the solutions and measures we develop together in your daily practice. Our goal: a rapid and measurable improvement in your performance.

Mix of methods
Our training courses are based on participant-oriented and process-oriented concepts. A proven mix of methods (individual and group work, practical exercises, integration of practical examples from participants, integration of digital learning formats, personal exchange and exchange in digital forums for preparation and follow-up) ensures learning fun, commitment and a respectful atmosphere.

Long-term nature
The long-term implementation of the training content is a key success factor. Anchoring exercises, training phases and transfer assurance elements

 

Our experts: EXCELLENCE is written in capital letters

All trainers, consultants and coaches have methodological and didactic expertise and many years of practical experience and are subject to a strict selection process. This enables us to guarantee an excellent level of event quality for all in-house marketing training courses.

Our basis: The extensive range from our seminar area

Our in-house marketing training courses cover a wide range of specialist topics and training formats. We tailor the seminars, training courses and other offers in our open program precisely to your needs.

Whether you want to develop contemporary marketing strategies in moderated workshops, optimize interfaces or take the first steps in the strategic use of digital marketing channels – the Haufe Akademie has the professional training for you.

 

Request an individual offer now!

Our in-house training teams will advise you individually, analyze your specific training needs together and find the offer that specifically supports your employees. We will be happy to prepare a non-binding offer for you based on your requirements.

 

Bestseller In-house training

Make your Employees fit!

Free PDF brochure

Let our customers ' favorites inspire you for your next in-house training course. All bestsellers are available as face-to-face or live online training exclusively for your employees.

We look forward to supporting you with our In-house training !

Recommendation for your in-house training

Content from our tried-and-tested seminars & training courses

Your satisfaction is important to us

What our in-house customers say

For more than three years we have been working successfully with the Haufe Akademie The modular design, in particular, brings with it a high level of effectiveness. This allows all management levels to be guided toward their goals in a meaningful and, above all, collaborative manner. "
Jörg Weißenstein
Acciona Airport Services, Frankfurt GmbH
We have the team of Haufe Akademie in professional collaboration. The special training for our customer service team was convincing. The competent advice on tailoring the training also convinced the HR managers... "
Florian Hess
Personnel Developer, DZ BANK AG
Carolin Senf

Head of in-house training

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