marketing Management

Develop your management skills in marketing and learn how to successfully lead marketing. In our marketing management seminars, you will acquire strategic planning skills, budget management and modern leadership techniques. From marketing to project management and performance measurement.

User story mapping in marketing

Make customer focus visible, plan campaigns better

online

1 day

training

German

€ 790,-
plus VAT

Successful brand management

Brand management - building and expanding, maintaining and managing brands

at 4 locations and online

2 days

Training

German

€ 1.590,-
plus VAT

Corporate identity and digital brand management

Corporate Behavior - Corporate Design - Corporate Communication - Reputation Management

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Successful B2B marketing

Effective levers for addressing and developing new and existing customers

in Hamburg and online

2 days

training

German

€ 1.490,-
plus VAT

Corporate News Hub: Effective communication planning

Using social media, newsletters, websites, PR and more with less effort and more impact

at 3 locations and online

2 days

training

German

€ 1.490,-
plus VAT

marketing Reloaded - the update for marketers

Current strategies and the most important trends

online

2 x 4 hours

Training

German

€ 790,-
plus VAT

New marketing for managers

Everything managers need to know about new digital marketing topics.

online

1 day

training

German

€ 790,-
plus VAT

Agile marketing compact: achieving goals faster and smarter

Agile methods in marketing: from theory to practice

at 3 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Campaign management compact

7 steps to a successful marketing campaign

at 4 locations and online

2 days

Training

German

€ 1.590,-
plus VAT

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Customer journey in multichannel marketing

Optimal customer experience through touchpoint analysis and marketing automation

at 4 locations and online

2 days

Training

German

€ 1.590,-
plus VAT

marketing marketing

Market success through integrated communication via analog and digital channels

online

1 day

training

German

€ 790,-
plus VAT

certified marketing Manager:in

Next level marketing management: from strategy to AI integration

at 2 locations and online

see details

Blended learning

German

€ 3.790,-
plus VAT.

Successful selection and management of agencies

Efficient pitches - successful briefings - transparent costs

online

1 day

training

German

€ 790,-
plus VAT

Crash course in controlling for marketing and product management

You should know that!

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Digital marketing strategy

Targeted digital success!

at 2 locations and online

2 days

Training

German

€ 1.490,-
plus VAT

marketing Automation & Lead Management

Strategy and implementation in practice

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Suddenly a marketer - qualification with certificate

marketing know-how for your successful start

4 days

Course

German

€ 2.690,-
plus VAT.

Account Based marketing

Win profitable B2B customers with targeted campaigns

at 2 locations and online

2 days

Training

German

€ 1.490,-
plus VAT

Data Driven marketing compact

Data-based marketing: from the basics to practical integration

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT

Continuing education Certified Digital marketing Manager

Get started in Online-Marketing !

6 days

Course

German

€ 4.290,-
plus VAT

Further training certified Event Manager

Professional event management: conception - project planning - implementation

4 days

Course

German

€ 2.840,-
plus VAT.

Mastering the future - using AI successfully for marketing & sales

AI up close: from the basics to practical integration

online

1 day

training

German

€ 890,-
plus VAT

Introducing AI in marketing - with optimized processes

Practical strategies for sustainable automation in marketing

online

1 day

training

German

€ 840,-
plus VAT.

AI in performance marketing

Optimize results with practical knowledge, tools & trends

online

1 day

Training

German

€ 840,-
plus VAT.

AI tools in marketing marketing: overview, applications, opportunities

Your compass for the selection and productive use of AI in marketing

online

3 hours

Webinar

German

€ 390,-
plus VAT

certified marketing manager / Head of marketing

From marketing strategy to effective employee management

at 3 locations and online

see details

Further training

German

€ 4.690,-
plus VAT

Barrier-free marketing

Use the accessibility guideline and make your marketing user-friendly

online

2 days

training

German

€ 1.490,-
plus VAT

Green marketing

How to achieve sustainable marketing and corporate communication without greenwashing

online

2 days

Training

German

€ 1.490,-
plus VAT

Strategic marketing

Sustainable marketing as the basis for corporate success

at 5 locations and online

3 days

training

German

€ 2.190,-
plus VAT.

Website relaunch - step by step

The path to your new website: Planning and implementation

online

4 webinars of 3 hours each

Training

German

€ 1.190,-
plus VAT.

Crash course in performance marketing

The turbo for your digital marketing!

at 3 locations and online

2 days

training

German

€ 1.590,-
plus VAT

Qualification program Design Thinking Practitioner

Design thinking - from the basics to the professional integration of AI

6 days

Qualification program

German

€ 3.990,-
plus VAT

certified E-Commerce Manager:in

Get started in online retail!

4 days

Course

German

€ 2.790,-
plus VAT

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Give us a call or email us

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

service@haufe-akademie.de

+49 761 595339-00

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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.

Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg

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