4.6
Book 2 hours of individual coaching with your trainer.More info
This training is held in German.
Campaign management is becoming increasingly important for individual customer processing. This seminar therefore focuses on increasing efficiency in the customer and lead handling process by using digital and analog marketing tools. You will learn how to systematically plan and successfully implement campaigns: from market analysis and target group definition to a targeted customer approach with the right communication mix. By working on best-practice examples, you will learn in which areas campaigns are particularly promising.
Define target groups and address them specifically
- Definition of target groups.
- Communication goals and customer typologies.
- Content management for an ideal and individual target group approach.
- Communicative and media usage behavior of the relevant target groups.
Design campaigns (B2B & B2C)
- Visualization and optimization of the marketing process.
- Concept: strategy briefing, copy, media, design.
- Realization: Media planning (online/offline), fulfillment and follow-up, process flows and design, detailed control, synchronization, cross-media.
- Instruments: USP, CRM, Facebook, critical success factors, contact cycle & Co.
- Cooperation between marketing, sales and agencies: effective use of all parties involved and optimal integration into the corporate structure.
Budgeting and performance measurement
- Evaluation: target figures, budgeting, success control, response measurement off- and online, benchmarking, optimization.
Practical workshop: Discussion and optimization of participants' practical cases.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- You will gain an overview of the most important campaign management processes, analytical customer relationship management in campaign management and campaign controlling.
- You will learn which instruments and tools in which areas make your campaign management extremely effective.
- You will get to know modern, innovative approaches and methods for your campaigns and will be able to implement them in your company's practice immediately afterwards.
- Using practice-oriented case studies and business cases, you will learn in which areas the application of these techniques is particularly worthwhile.
- You will learn about key figures and tools to measure the success of your campaigns.
- You will receive checklists and recommendations for your everyday practice.
trainers, case/best-practice examples, exercises, processing of participant examples, exchange of experience and checklists.
Specialists and managers from the fields of marketing, Online-Marketing, communication, advertising, public relations, PR, product management and sales in B2B and B2C.
On-site training together
Booking number
1976
1976
€ 1.590,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Train several employees
Price upon request
2 days
In-person or Online
Appointment scheduled on an individual basis
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice
Further recommendations for "Campaign management compact"
Ratings and feedback from our participants
4.6
234
Ratings
training content:
4.6
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.4
Start dates and details
22.09.2026
Live-Online
Booking number:
32242
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 22.09.2026
09:00 am - 5:00 pm
Wednesday, 23.09.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
03.12.2026
Munich
Booking number:
1976
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants
Thursday, 03.12.2026
09:00 am - 5:00 pm
Friday, 04.12.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.12.2026
Live-Online
Booking number:
32242
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 08.12.2026
09:00 am - 5:00 pm
Wednesday, 09.12.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.03.2027
Live-Online
Booking number:
32242
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 08.03.2027
09:00 am - 5:00 pm
Tuesday, 09.03.2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.04.2027
Düsseldorf/Hilden
Booking number:
1976
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants
Monday, April 12, 2027
09:00 am - 5:00 pm
Tuesday, April 13, 2027
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.07.2027
Live-Online
Booking number:
32242
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, July 21, 2027
09:00 am - 5:00 pm
Thursday, July 22, 2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
30.09.2027
Berlin
Booking number:
1976
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
Limited number of participants
Thursday, September 30, 2027
09:00 am - 5:00 pm
Friday, October 1, 2027
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
1976
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32242
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Plan course
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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