Distance learning course online marketing
Get off to a flying start with the basics and trend topics in digital marketing
4.6
The distance learning course "Online marketing" has been tested and approved by the State Central Agency for Distance Learning (ZFU) in Cologne under the number 7455923.
Author: Tomas Herzberger
- Definition and delimitation
- Strategy, goals and target groups
- Customer journey and marketing funnel
- Value Proposition
- The various channels of online marketing:
websites & landing pages, SEA, SEO, content marketing, press & blog relations, social media, influencer marketing, social selling, community building, affiliate marketing, e-mail and marketing marketing, tool-based marketing
Author: Meike Leopold
- Content marketing - Introduction
- Creating relevant content - the basics
- Formats in content marketing: score points with images, videos, audio formats, interactive content formats, content recycling
- Copywriting for online formats - what makes reader-friendly posts:
Writing effective blog texts, chat GPT & Co. - artificial helpers for copywriting and more - Marketing content correctly:
Social media, newsletters, brand ambassadors, content channels, editorial plan
Author: Fred Geiger
- Campaign management basics
- Classic vs. digital - the advantages of digital campaign management
- Digital campaign management - goals and strategies
- Selection of channels and approach
- Measured variables and their significance
- Planning and budgeting
- Tools for seeding, controlling and measuring success
Author: Sabine Holicki
- Introduction to search engine marketing: goals, keywords, media mix along the customer journey
- Search engine optimization (SEO): Goals, plan, process, keywords
- Technical SEO: Crawlability and indexability, technical basis of a good website
- Offpage SEO: Link building
- Search engine advertising (SEA): Goals, plan, process, campaign management and campaign controlling
Author: Carena Barkow
- Digital analytics: definition and meaning
- The most important terms
- The basis: setting measurable goals
- Application: measure, control, optimize
- Excursus: Attribution models
- The most important analysis tools, including dashboards
- OKRs: advantages and control framework
- Cookieless tracking
Author: Sabine Heukrodt-Bauer
- The Legal notice
- Terms and conditions
- Right of withdrawal & Co.: Information obligations in distance selling
- Obligations in electronic business transactions
- Copyright
- Data Protection
- marketing e-mail& Co
- Social media law
- Search marketing marketing / trademark law
Author: Sarah Sunderbrink
- Definition, relevance and advantages of social media
- Overview of all areas and the most important channels
- The algorithm
- Measuring success - the most important KPIs
- Development of a channel strategy, channel-specific communication
- Development of a content strategy for social media, hashtags, emojis, user-generated content
- Community management incl. shitstorms
- Definition, relevance and benefits of influencer marketing
- Handling, mindset, selection and success monitoring in influencer marketing
- Negotiation, contracts, reporting and legal matters
Author: Tomas Herzberger
- What is growth hacking and why does everyone want it?
- The dangers of Grwoth hacking
- The growth hacking process
- Prerequisites: The five critical pillars of growth hacking:
Growth mindset, facts before opinions, customer understanding, diversity of channels, "test - learn - repeat" - Awareness & Acquisition, Activation, Retention, Referral, Revenue
- Implementation
Author: Prof. Dr. Andreas Wagener
- What is artificial intelligence?
- Properties and tasks, adjacent fields
- Machine learning, deep learning and artificial neural networks
- AI in marketing: tasks and overview
- Fields of application: Information procurement, market analysis
- Content creation (text creation with ChatGPT, AI and music creation, image creation)
- Chatbots and voice assistants, optimization of the sales funnel
- AI and ethical issues
- Challenges and prospects
- training training: Consolidation of the module "Basics of content marketing" incl. excursus on the topic of AI in content marketing (2 hours)
- training training: Consolidation of the "Digital Analytics" module (3 hours)
- Developing an e-learning content strategy for social media
- E-learning data protection in marketing
E-test
You can complete the distance learning course with an e-exam. The prerequisite for this is that you have completed the entire content of the distance learning course "Online Marketing". The six basic modules are relevant for the exam. If you book the distance learning course and the e-exam at the same time, you will receive a discount of over 30% on the e-exam. You can find more information at "Distance learning course certified Online Marketing Manager:in".
Note on your personal learning environment
In your personal online learning environment , all learning content will be available to you online from the start of the distance learning course. You will also find interactive learning assessments and other additional content for your course, as well as the opportunity to exchange ideas with other course participants. The materials are updated regularly and are available to you without restriction for 12 months. We are happy to offer you a free extension of 6 months if required.
Your benefit
You know the most important areas, methods and tools of modern online marketing and can classify and apply them strategically.
You know how to transfer the potential of online marketing to the requirements of your company.
You understand key online marketing figures and can measure and control digital campaigns.
You will gain a sound overview of legal issues in online marketing.
You can assess current trend topics and utilize their potential for your fields of application.
After successful completion, you can prove your newly acquired skills with a certificate of participation.
Technical management
Procedure
You will receive helpful learning tips via your online learning environment as soon as you book. You have access to all learning content at the start of the distance learning course. Seven days later, you will receive all modules in printed form. To successfully complete the distance learning course, you must complete one of the three in-depth modules, but you have access to all in-depth modules. You decide which of the in-depth modules you would like to take.
Tool
Recommended for
Specialists and managers from the fields of marketing, PR and social media as well as (lateralnewcomers from non-marketing areas (product management, sales, IT, etc.) who want to systematically and flexibly build up or deepen their specialist knowledge and skills in online marketing . Interested parties with no prior knowledge can also take part.
Distance learning with Haufe Akademie:
Flexible further education ‐ when and where you want!
Haufe Akademie's distance learning courses offer you maximum flexibility for your professional development. They include self-study phases with modern e-learning elements and thus guarantee your learning success.
Distance learning with Haufe Akademie:
Flexible further education ‐ when and where you want!
Flexible: You learn independently of time and place
Practice-oriented: Comprehensive knowledge, prepared for you with practical relevance
Up to date: The content in your personal online learning environment is updated on an ongoing basis.
Success confirmed: A certificate of attendance and a badge confirm your participation and the high quality of the course content
Individual: On request, we can extend the access time to all course content free of charge.
Learning community
In our learning community LUX, you can exchange ideas with other participants and share professional experiences. Network with people from all over Germany, form learning groups, help others with your own knowledge or, conversely, benefit from the knowledge of other participants. It's easier to learn together!
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Ratings and feedback from our participants
Start dates and details
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Training is guaranteed to take placePartial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
Partial payments are possible for this training event .
You will receive the first partial invoice on the start date and the subsequent invoices every 4 weeks.
1st partial invoice:
€663.33 plus VAT
€789.36 including VAT
2nd Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
3. Partial invoice:
€663.33 plus VAT
€789.36 incl. VAT
Flexible start
Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00
FAQs about the online marketing distance learning course
A successful digital marketing strategy is based on clearly defined goals, target group analysis, and the selection of the right channels. By using methods such as content marketing, SEO, and SEA, measures can be tailored to the needs of the target groups, resulting in improved visibility and measurable results.
SEO and SEA are key elements of digital marketing. Targeted keyword research, website content optimization, and paid search engine advertising can increase visibility in search engines. SEO ensures long-term visibility, while SEA enables quick placement in search results and attracts qualified traffic.
Social media offers numerous opportunities to connect with target groups and build strong brand loyalty. By selecting suitable platforms, creating target group-oriented content, and actively interacting, companies can increase their reach and build a loyal community.
Key figures such as conversion rate, click-through rate, and cost per click (CPC) are important indicators of the success of marketing measures. By analyzing these metrics, weaknesses in the marketing mix can be identified and optimization measures derived to increase efficiency and profitability.
Content marketing enables companies to address their target groups with valuable, relevant content and build trust. Well-planned and regularly published content not only strengthens brand awareness, but also has a positive impact on the customer journey.
New digital trends, such as AI-supported analyses or process automation, offer numerous opportunities for increasing efficiency. Through the targeted integration of innovative tools and technologies, marketing strategies can be improved and adapted to the constantly changing needs of target groups.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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