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Distance learning course Online Marketing

From the basics to the latest trends

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This distance learning course is held in German.

Digital topics such as content marketing, SEO, SEA and social media have become an integral part of a marketing manager's day-to-day work, and the demands on marketing professionals are constantly changing. Online marketers with a solid basic knowledge and a feel for current trends are sought-after specialists on the job market. The Online Marketing distance learning course provides you with sound and practical specialist knowledge in digital marketing and also offers exciting insights into current trend topics. With our self-paced concept, you learn completely flexibly. After completing the distance learning course, you will receive a certificate of attendance that proves your newly acquired knowledge.

The distance learning course "Online Marketing" has been tested and approved by the State Central Agency for Distance Learning (ZFU) in Cologne under the number 7455923.

Technical management

Dr. Sabine Holicki has designed this distance learning course for you. It teaches you everything you need for a successful, innovative and sustainable corporate transformation in a compact and practice-oriented format. With this innovative distance learning course, you will not only acquire comprehensive specialist skills and theoretical foundations, but will also be trained to successfully transfer this knowledge into professional practice using tried-and-tested tools and methods.

Module

Introduction to online marketing

Author: Tomas Herzberger

Definition and delimitation.
Strategy, goals and target groups.
Customer journey and marketing funnel.
Value Proposition.
The different channels of online marketing.

Module

Basics of content marketing

Author: Meike Leopold

Content Marketing - Introduction.
Creating relevant content - the basics.
Formats in content marketing.
Copywriting for online formats - what makes reader-friendly articles.
Market content correctly.

Module

Digital campaign management

Author: Fred Geiger

Campaign management basics.
Classic vs. digital - the advantages of digital campaign management.
Digital campaign management - goals and strategies.
Selection of channels and approach.
Measured variables and their significance.
Planning and budgeting.
Tools for seeding, controlling and measuring success.

Module

Basics of search engine marketing

Author: Sabine Holicki

Introduction to search engine marketing: goals, keywords, media mix along the customer journey.
Search engine optimization (SEO): Goals, plan, process, keywords.
Technical SEO: Crawlability and indexability, the technical basis of a good website.
Offpage SEO: Link building.
Search engine advertising (SEA): goals, plan, process, campaign management and campaign controlling.

Module

Digital Analytics

Author: Carena Barkow

Digital analytics: definition and meaning.
The most important terms.
The basis: setting measurable targets.
Application: measure, control, optimize.
Excursus: Attribution models.
The most important analysis tools, including dashboards.
Cookieless tracking

Module

Online law

Author: Sabine Heukrodt-Bauer

The Legal notice .
TERMS AND CONDITIONS .
Right of withdrawal & Co.: Information obligations in distance selling.
Obligations in electronic business transactions.
Copyright.
data privacy.
E-mail marketing & Co.
Social media law.
Search engine marketing / trademark law.

Specialization module

Social media & influencer marketing

Author: Sarah Sunderbrink

Definition, relevance and advantages of social media.
Overview of all areas and the most important channels.
The algorithm.
Measuring success - the most important KPIs.
Community Management.
Definition, relevance and benefits of influencer marketing.
Handling, mindset, selection and success monitoring in influencer marketing.
Negotiation, contracts, reporting and legal matters.

Specialization module

Growth Hacking

Author: Tomas Herzberger

This is how growth hacking works.
Prerequisites: the five critical pillars of growth hacking.
Awareness & Acquisition, Activation, Retention, Referral, Revenue.
To be implemented.

Specialization module

AI in marketing

Author: Prof. Dr. Andreas Wagener

What is artificial intelligence?
Properties and tasks, adjacent fields.
AI in marketing: tasks and overview.
Fields of application: Information procurement, chatbots, optimization of the sales funnel.
AI and ethical issues.
Challenges and perspectives.

Online seminars

Deepen your knowledge with our experts

training training: Deepening of the module "Basics of content marketing" incl. excursus on the topic of AI in content marketing
training training: Consolidation of the "Digital Analytics" module

Additional content

Benefit from additional content

Developing an e-learning content strategy for social media
E-learning data privacy in marketing

E-test

You can complete the distance learning course with an e-exam. The prerequisite for this is that you have completed the entire content of the distance learning course "Online Marketing". The six basic modules are relevant for the exam. If you book the distance learning course and the e-exam at the same time, you will receive a discount of over 30% on the e-exam. Further information can be found at "Distance learning course certified Online Marketer:in".

Note on your personal learning environment

All learning content is available online in your personal online learning environment from the start of the distance learning course. At the same time, you will also find useful work aids, interactive learning assessments, additional products for your course and the opportunity to exchange ideas with other course participants. The materials are updated regularly and are available to you without restriction for 12 months. We will be happy to provide you with a free 6-month extension if required.

If you click on "Start free demo" above the start dates on this page, you will get a first insight into our learning environment.

Your benefit

They know the most important areas, methods and instruments of modern online marketing and can categorize them strategically.
You can transfer the potential of online marketing to your personal context and develop individual design options for your company.
You will understand key online marketing figures and be able to measure and control digital campaigns.
You will receive a well-founded overview of legal topics in online marketing.
You will be able to assess current trends in online marketing and utilize their potential for your areas of application.
You can prove your newly acquired knowledge with a certificate of attendance.

Author:inside

Carena Barkow

Fred Geiger

Tomas Herzberger

Sabine Heukrodt-Bauer

Sabine Holicki

Meike Leopold

Sarah Sunderbrink

Prof. Dr. Andreas Wagener

Procedure

You will receive helpful learning tips via your online learning environment as soon as you book. You have access to all learning content at the start of the distance learning course.

Recommended for

Specialists and managers from the fields of marketing, PR and social media as well as (lateralnewcomers from non-marketing areas (product management, sales, IT, etc.) who want to systematically and flexibly build up or deepen their specialist knowledge and skills in online marketing. Interested parties with no prior knowledge can also take part.

Distance learning with Haufe Akademie :
Flexible further education – when and where you want!

Haufe Akademie 's distance learning courses offer you maximum flexibility for your professional development. They include self-study phases with modern e-learning elements and thus guarantee your learning success.

Distance learning with Haufe Akademie :
Flexible further education – when and where you want!

Flexible: You learn independently of time and place

Practice-oriented: Comprehensive knowledge, prepared for you with practical relevance

Up to date: The content in your personal online learning environment is updated on an ongoing basis.

Success confirmed: A certificate of attendance and a badge confirm your participation and the high quality of the course content

Individual: On request, we can extend the access time to all course content free of charge.

Learning community

In our learning community LUX, you can exchange ideas with other participants and share professional experiences. Network with people from all over Germany, form learning groups, help others with your own knowledge or, conversely, benefit from the knowledge of other participants. It's easier to learn together!

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Attendees comments

"During my parental leave, I took the opportunity of the distance learning course to become an online marketer to bring myself up to date in preparation for re-entry, to exchange ideas with experts and to improve my skills. The agenda reflects the natural everyday life of online marketing and I had the opportunity to immerse myself in all areas. A course that is suitable both as a basis and for refreshing knowledge. Thanks to the self-study units, I was able to organize my time flexibly and adapt it to my everyday life as a mom. Ideal - at my own pace!"

Sarah Krautwald

Senior Digital Marketing Manager, Dr. Schär Deutschland GmbH

Seminar evaluation for "Distance learning course online marketing"

4.6 from 5

with 3 ratings

training content:

4.6

Content comprehensibility:

Practical relevance:

4.1

Trainer expertise:

4.1

Participant orientation:

Method variety:

4.6

Digital learning for individuals

Booking number
34222

€ 1.990,- plus VAT

Details

approx. 80 hours

Online

10 Events

German

Start dates

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Online event
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

approx. 80 hours

Online

Request

This training is available as part of course:

Distance learning course certified Online Marketer

This distance learning course is available with a certificate!

More information here!

Start dates and details

15.06.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.07.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.08.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.09.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.10.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.11.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.12.2025

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.01.2026

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.02.2026

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

15.03.2026

Details

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

Sufficient places are still free.

Don't wait too long to book.

Fully booked.

Training is guaranteed to take place

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

Booking number: 34222

€ 1.990,- plus VAT.

€ 2,368.10 incl. VAT.

Details

approx. 80 hours

Partial payments are possible for this event.

You will receive the first partial invoice on the start date, and subsequent invoices every 4 weeks.

1st partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
2nd partial invoice:
€ 663.33 plus VAT.
€ 789.36 incl. VAT.
3rd partial invoice:
€ 663.34 plus VAT.
€ 789.38 incl. VAT.

Flexible start

Entry is also possible between the start dates by arrangement.
Tel.: 0761 595339 00

Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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