AI in marketing

Use artificial intelligence as your strategic partner in marketing. In our AI in marketing seminars, you will discover how to integrate intelligent technologies into your daily work in a meaningful way and achieve real efficiency gains. You will learn which AI tools really suit your goals and how to use them successfully and in a legally compliant manner. From automated content creation and data-driven campaign optimization to personalized customer targeting - develop a practical understanding of how AI can sustainably improve your marketing processes.

Haufe Online Day: AI in marketing

Intelligent strategies - efficient & future-oriented

online

1 day

Conference

German

Next Level ChatGPT for marketing & Co.

Optimized setup and smart prompting for better results
New
(12)

online

3 hours

Webinar

German

Mastering the Future – from AI basics to practical applications for marketing and sales

Applying AI smartly in marketing and sales
New

2 days

Course

German

AI agents & automation in marketing

From the first prompt to the autonomous marketing employee
New

in Frankfurt a. M. and online

2 days

training

German

Crash course LLMO & GEO - AI visibility for your offers

Optimize technology, content & relevance for ChatGPT, Perplexity and Google AI mode
New
(18)

online

3 hours

Webinar

German

Google Ads with AI: faster, more efficient, and more automated success

Prompting and language models for better SEA results
New

online

4 hours

Webinar

German

certified AI-Expert:in marketing

From basic knowledge to application: Artificial intelligence for marketing professionals

4 days

Course

German

Mastering the Future I – Using AI successfully for marketing and sales (basics)

(130)

online

1 day

training

German

Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced)

Directly implement GPTs, AI agents, and use cases
New

online

8 hours

Training

German

Social media & AI

Strategies and tools for AI-supported social media communication
(56)

online

3 hours

Webinar

German

AI in performance marketing

Optimize results with practical knowledge, tools & trends

online

1 day

Training

German

Introducing AI in marketing - with optimized processes

Practical strategies for sustainable automation in marketing

online

1 day

training

German

AI in marketing - legal foundations & best practices

Using generative AI in a legally compliant manner

online

3 hours

Webinar

German

AI tools in marketing marketing: overview, applications, opportunities

Your compass for the selection and productive use of AI in marketing
(156)

online

3 hours

Webinar

German

Creative with AI: How to create better ideas with ChatGPT & Co.

Using AI as a partner for brainstorming, conception and idea development

at 2 locations and online

1 day

Training

German

AI in media relations

How to use artificial intelligence profitably in your PR practice
(11)

online

1 day

Training

German

AI-generated copywriting for corporate communications and marketing

Creative storytelling and effective texts with AI
(30)

at 7 locations and online

1.5 days

Training

German

Create videos, photos and more with artificial intelligence

AI content for social media & content marketing
(73)

online

1 day

Training

German

LinkedIn content creation with AI

More visibility for your posts

online

1 day

Training

German

Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.

How artificial intelligence helps with the conception, planning & marketing of events
New concept

online

1 day

Training

German

Search engine optimization (SEO) with AI-based content marketing

Winning more customers through the use of AI, SEO and content
(51)

online

1 day

Training

German

The perfect press release - power workshop with AI

Once learned, always effective: For more publications

online

1 day

Training

German

Artificial intelligence for UX professionals

Improving the user experience with AI
(16)

online

1 day

Training

German

Everything that is right in social media marketing

Using social media - but legally compliant: an overview
(6)

online

3 hours

Webinar

German

Visual content with AI: Methods and workflows for practical application

AI-supported image and video production
(2)

online

1 day

training

German

Market intelligence with AI: selecting use cases & tools, planning implementation

online

20 hours over 4 weeks

Blended learning

German

Give us a call or email us

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.