training
This training is held in German.
Discover whether and how artificial intelligence (AI) can support you and your team in making market strategies and tactics even more successful. In the training , you will learn how to use the relevant AI tools in a target-oriented way to reach customers more effectively and optimize team collaboration. As part of practical exercises, you will develop the relevant know-how and the necessary tools to successfully integrate AI into your day-to-day work with prompts, tools and use cases. You will learn how to categorize the topic for your company and evaluate its future potential for marketing and sales - also with regard to data protection.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction - Current developments
- Basic knowledge: What is artificial intelligence? What levels of artificial intelligence are there?
- Status quo of the best-known AI models.
- Outlook & map: What does the future hold for us? Which applications are already available now?
Effects for marketing and sales
- Which jobs and processes are in "danger"?
- What significance does AI have for marketing and sales processes?
- Current use cases incl. best practices for marketing & sales teams.
- Networking: How to use AI models to map entire process chains across teams.
How to use the best-known models for yourself
- Which models are suitable? Which ones are important for getting started?
- Prompt Engineering: How to brief artificial intelligence correctly for optimal output.
- Tips & tricks for ChatGPT, Midjourney, Dall-E & Co.
Practical application
- Development of use cases from the most relevant use cases for marketing and sales such as lead nurturing, performance marketing, search engine optimization, creation and social media marketing.
Critical view
- Economic consideration: How do I use AI to increase efficiencies?
- Social impact: What needs to be considered when using AI?
- Excursus: Data Security.
Product development
- What does the OpenAI plug-in store mean for the design of processes?
- How can solutions be developed and offered in an agile way? What use cases are there?
Checkout
- Checklist: Your roadmap for use in your own company.
- Q&A.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain an up-to-date insight into the relevant AI models.
- You will become familiar with the most important future scenarios of artificial intelligence.
- They are familiar with the effects of AI on work processes and know which jobs are (or can be) influenced by AI technologies.
- You will be able to implement and successfully apply your own use cases.
- You know how to use the best-known AI models to your advantage.
- You will be able to take a critical look at the impact of AI in your company.
- You will receive an overview of use cases that already work in marketing and sales.
- They have the necessary know-how to increase the efficiency of marketing and sales teams holistically through artificial intelligence.
- You know: ChatGPT is just a single building block in a chain of many tools.
Methods
Input with many active practical examples B2B/B2C, practical individual and team exercises as well as exchange of experience, work aids and checklists.
Recommended for
Specialists and managers from marketing and sales. marketing and sales managers, decision makers from SMEs.
Further recommendations for "Mastering the Future - Using AI successfully for marketing & sales"
Seminar evaluation for "Mastering the Future - Using AI successfully for marketing & sales"
4.3 from 5

with 97 ratings
training content:

4.2
Content comprehensibility:

4.5
Practical relevance:

4
Trainer expertise:

4.6
Participant orientation:

4.7
Method variety:

4.2
Joint online training
Start dates and details
10.07.2025
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 10.07.2025
09:00 am - 5:00 pm
18.09.2025
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 18.09.2025
09:00 am - 5:00 pm
21.10.2025
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Tuesday, 21.10.2025
09:00 am - 5:00 pm
06.11.2025
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 06.11.2025
09:00 am - 5:00 pm
04.12.2025
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 04.12.2025
09:00 am - 5:00 pm
26.01.2026
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Monday, 26.01.2026
09:00 am - 5:00 pm
05.03.2026
Live-Online
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Course

zoom
Days & Times
1 day
Limited number of participants
Thursday, 05.03.2026
09:00 am - 5:00 pm
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
35068
€ 890,- plus VAT.
€ 1,059.10 incl. VAT.
Details
1 day
Limited number of participants
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