Successful B2B marketing

B2B marketing - what is it?

• Clarification and delimitation of the term.
• Basic vocabulary.

Basic knowledge of strategy

• Analysis dimensions in marketing marketing.
• Markets and megatrends.
• Narrowing down target markets.
• Coordination of strategic and operational objectives.

Development of a go-to-market strategy.

• Definition of target groups and segments
• Development of a clear market and brand positioning.
• Target-oriented positioning of products and services.
• Use of resources: budget, personnel, partnerships, IT stack.
• Systematization of customer acquisition.
• Development of existing customer potential.
• Fundamentals of omni-channel strategy.

Operational marketing marketing

• Manage measures in a performance-oriented manner.
• Conquering (new) target groups through marketing marketing.
• Definition of KPIs and metrics.
• Excursus search engine marketing.
• Selection and implementation of the right technologies.

Cross-departmental cooperation, using the example of marketing and sales

• Agile project management.
• Presentation of possible target frameworks.
• Transformation of market units.
• Development of joint processes.

Presentation of best practices in B2B marketing.

Application: Live evaluation of your marketing measures.

Important: Please bring examples from your company, which will be used to explain the theory, as well as your WLAN-enabled laptop to the training .