training
This training is held in German.
B2B marketing needs new approaches in a more complex world. In this crash course, you will learn strategies and levers to reach potential new customers via the right channels. You will learn how to make your brand better known and more relevant in the B2B environment and how to systematically fill your sales pipeline. The 4 Ps of marketing are adapted for the B2B context in a concrete and modern way and illustrated with practical exercises and best practices. You will develop new strategies and approaches for operational implementation and analysis in digital and analog communication and sales channels. This will equip you for successful and holistic market development in a business-to-business context.
Contents
B2B marketing - what is it?
- Clarification and delimitation of the term.
- Basic vocabulary.
Basic knowledge of strategy
- Analysis dimensions in B2B marketing.
- Markets and megatrends.
- Narrowing down target markets.
- Coordination of strategic and operational objectives.
Development of a go-to-market strategy.
- Definition of target groups and segments
- Development of a clear market and brand positioning.
- Target-oriented positioning of products and services.
- Use of resources: budget, personnel, partnerships, IT stack.
- Systematization of customer acquisition.
- Development of existing customer potential.
- Fundamentals of omni-channel strategy.
Operational B2B marketing
- Manage measures in a performance-oriented manner.
- Conquering (new) target groups through content marketing.
- Definition of KPIs and metrics.
- Excursus search engine marketing.
- Selection and implementation of the right technologies.
Cross-departmental cooperation, using the example of marketing and sales
- Agile project management.
- Presentation of possible target frameworks.
- Transformation of market units.
- Development of joint processes.
Presentation of best practices in B2B marketing.
Application: Live evaluation of your marketing measures.
Important: Please bring examples from your company, which will be used to explain the theory, as well as your WLAN-enabled laptop to the training .
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You learn:
- what options are available for addressing B2B target groups and how to use them.
- how to give your marketing measures a strategic framework.
- how to define and delimit your most important target markets.
- how to develop a go-to-market strategy step by step.
- how to manage operational measures in a performance-oriented way.
- how you can use content marketing to attract new target groups.
- what levers are available for the systematic development of existing customers.
- how to optimize cross-departmental collaboration.
- how to overcome challenges when you are in the middle of a transformation and marketing is becoming increasingly important in the process.
Methods
In-person events
Trainer input, case studies - best practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
Live online events
Trainer input, case studies - best practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
The following third-party tool can be used in the event:
Recommended for
Specialists/executives from B2B marketing and sales, management in B2B who want to quickly build up knowledge for marketing and sales
Further recommendations for "Successful B2B Marketing"
Attendees comments
"I particularly liked the structure of the seminar and the examples."
Josefine Becker
Süwag Energie AG
"I particularly liked the trainer's many practical experiences."
Gunter Schäfer
Ökoworld AG
Seminar evaluation for "Successful B2B marketing"
4.3 from 5
with 216 reviews
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
4.2
Trainer expertise:
4.7
Participant orientation:
4.4
Method variety:
4.2
On-site training together
Booking number
5446
5446
€ 1.490,-
plus VAT
2 days
in Hamburg
on 16.10.2025
German
Joint online training
Start dates and details
08.09.2025
Live-Online
Booking number:
33450
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 08.09.2025
09:00 am - 5:00 pm
Tuesday, 09.09.2025
09:00 am - 5:00 pm
16.10.2025
Hamburg
Booking number:
5446
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 16.10.2025
09:00 am - 5:00 pm
Friday, 17.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.02.2026
Live-Online
Booking number:
33450
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Training is guaranteed to take place
Booking number:
5446
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
33450
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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