Marketing

marketing special topics

Delve into special marketing areas that make the difference today. In our special marketing seminars, you will deal with the current challenges that every modern company has to master. You will learn how sustainable marketing works without greenwashing, which legal aspects you need to consider in Online-Marketing and how to plan events successfully and in line with the times. These specializations will help you to operate competently in niche areas and strategically expand your marketing portfolio.

Law in online marketing

Legally compliant design of marketing on the Internet
(58)

online

3 hours

Webinar

German

€ 390,-
plus VAT
All info

Everything that is right in social media marketing

Using social media - but legally compliant: an overview
New

online

3 hours

Webinar

German

€ 390,-
plus VAT
All info

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(59)

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities
(60)

at 2 locations and online

1.5 days

Training

German

€ 1.140,-
plus VAT.
All info

Event creation with AI: Success strategies with ChatGPT, Google Gemini & Co.

How artificial intelligence helps with the conception, planning & marketing of events
(16)

online

4 hours

Training

German

€ 490,-
plus VAT
All info

Live communication with event marketing

Conception, staging and realization of events
(53)

online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Sustainability in event marketing

How to design and implement your events in a greener way
(63)

at 2 locations and online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Green marketing

How to achieve sustainable marketing and corporate communication without greenwashing
(37)

at 3 locations and online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Barrier-free marketing

Use the accessibility guideline and make your marketing user-friendly
(6)

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store
(62)

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

marketing marketing

marketing for online stores along the customer journey
(16)

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Initiating sustainable behavior: Green nudging in the company

Methods for promoting environmentally friendly behavior among employees and customers
(8)

online

1 * 3 hours + 1 * 4 hours

Training

German

€ 690,-
plus VAT
All info

Avoid greenwashing with the EU Green Claims Directive

Legally compliant and creative communication with sustainability aspects
New

online

4 hours

training

German

€ 490,-
plus VAT
All info

AI in marketing - legal foundations & best practices

Using generative AI in a legally compliant manner
New

online

3 hours

Webinar

German

€ 390,-
plus VAT
All info
Give us a call or email us

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

service@haufe-akademie.de
+49 761 595339-00
*Pflichtfelder
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.

Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
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