Live communication with event marketing

Basics

• Public events, consumer events, corporate events.
• Events as a medium and instrument of marketing communication.

Preparation

• Define goals and success criteria.
• Identify and classify target groups.
• Develop and formulate message and key motion, also with the help of AI.

Event conception

• Building blocks and elements of an event concept.
• Meaningful and efficient use of AI tools.
• Storytelling, staging and dramaturgy.
• Current formats for infotainment and entertainment.
• Interaction and participation of the target group.
• Integration of social media, integrated communication.

Creation

• With system and method to innovative program ideas, attractive locations and interactive event formats.
• Using AI as a sparring partner.

Realization

• Project management for events: the roadmap to the event!
• Reliable figures, realistic timing, clear milestones.
• Current trends and topics from practice: AI-supported tools, digital and hybrid events, agile project management, sustainability, future topics in the industry.
• Tips, tricks and best practice examples.

Follow-up

• Measuring success and obtaining feedback.
• AI support during evaluation.