This course is held in German.
Acquire the tools you need to be successful as an event manager! Learn how to professionally design and implement live events and integrate them with your overall marketing communication. Which methods and stylistic devices, which formats, channels, environments and content do you need for this? How do you reach and inspire your target groups? You will also gain an overview of classic tools and agile methods for the effective and efficient management of your event projects: From professional order clarification, conception, project planning and management to project completion.
Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory seminar 1 (attendance or online)
Live communication with event marketing
Compulsory seminar 2 (attendance or online)
Project management for marketing and product management
E-test
Final exam: certified Event Manager
The course comprises two compulsory seminars, an e-learning course and an e-examination. The course should be completed within two years. We recommend that you follow the suggested order of the compulsory seminars as far as possible. The seminars as admission to the exam can also be booked individually.
You will receive a certificate of completion from the Haufe Akademie, certified by the Mannheim School of Management, as proof of the skills acquired in the individual seminars.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know how to design a contemporary event and develop an event concept.
- You are familiar with participative event formats and their advantages and disadvantages.
- You can independently design and launch a training event .
- You know how events are professionally integrated into the overall marketing communication and can measure the corresponding successes.
- You know how to get the participants' attention.
- You will learn how to apply the project management tools pragmatically and successfully.
- You will learn how to structure your projects in a results-oriented way and lead them to the desired success, as well as how to use resources efficiently and effectively.
- You know how to optimize cooperation with third parties and improve procedures.
Recommended for
Specialists - marketing managers: event marketing, event management, sales, PR, product management, brand management, social media marketing, event organization, corporate communications, event agencies.
Final examination
Examination requirements
The prerequisite is the completion of the two compulsory seminars.
Form of examination
Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.
Exam contents
The contents of all compulsory modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.
After successfully passing the final exam, you will receive the recognizedcertified Event Manager:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Open Badges - Show what you can do digitally too.
Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.
With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.
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