Contents
The product and marketing manager as a communicative interface
- Challenges for communication.
- Communication models self-perception/perception of others; (non-)verbal communication.
- Appearance, inner attitude, rhetoric, body language.
Effective communication with internal/external service providers
- The briefing interview: structure, organization, content.
- Effective rhetoric, positive use of language, criteria for good comprehensibility.
- Recognize types of conversation.
- Recognize and prevent conflicts.
- Motivate, praise, give feedback.
Trade fairs, advice, complaints: customer-oriented discussions
- Conversation structure, structure.
- Counseling-oriented conversation.
- The complaint discussion as a customer loyalty tool.
- Listen actively, recognize customer wishes, prevent misunderstandings.
- Building and promoting sustainable customer relationships.
- Target group-oriented sales arguments: Convincing benefits and added value.
- Stand out positively from the competition.
Budget, goals and win-win: negotiating skills for success!
- Preparing, conducting and following up negotiations.
- Use question types and techniques in a targeted manner.
- Negotiate cooperatively with the Harvard principle.
- The 3-step argumentation strategy.
- Control and dissolve blockages.
- Rapport: directing conversations with your head and body.
Product information, marketing ideas: effective presentations
- Develop the individual presentation structure.
- Authentic and audience-oriented presentation.
- Change of page and ear opener: Inspire the target group.
- The 5-sentence technique: argue effectively, convince superiors, sales or customers .
- First aid concepts for blackouts, killer phrases & co.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will gain confidence in dealing with colleagues and cooperating departments, external service providers, customers and superiors.
- You assess your counterpart professionally and increase your chances of success with the right communication technique.
- They convince through empathy, target group orientation and effective argumentation.
- You can conduct negotiations professionally and achieve your goal with confidence.
Please bring your own topics, e.g. product information, presentations, negotiation topics, with you.
Methods
Intensive communication training specially tailored to the needs of product management/marketing. Role plays and exercises based on examples from your practice with constructive trainer/group feedback, individual/group exercises, discussion, exchange of experiences, peer counseling, group coaching, checklists, trainer input.
Recommended for
Employees and managers from product management, marketing and communication.
Further recommendations for "Communication training for marketing and product management"
Attendees comments
"Likeable speaker, good rhetoric with very good specialist knowledge. She was able to recognize and verbalize the skills, behaviour and characteristics of the participants."

"The individual wishes and needs of the participants were addressed wonderfully and the balance between theory and practice was also right."

"High level of expertise, highly relevant topics, very practice- and application-oriented."

"The change of method made the training very lively. There was a pleasant atmosphere due to the openness of the speaker and the participants."

"Through the coaching and the case studies of the participants, I was able to establish a good connection to practice!"

"Friendly trainer, small group. The trainer was very attentive to the participants and responded to their wishes."

"It was a very flexible course with lots of interesting insights from practice and science."

Seminar evaluation for "Communication training for marketing and product management"







Communication seminar for marketing and product management
Success in marketing and product management depends heavily on the rhetorical and communicative skills of those responsible. After all, both segments are about convincing others of a cause, a product or a project. The good thing is that product and marketing managers can learn the necessary skills. This communication seminar provides managers and employees from product management, marketing and communication with the necessary tools and practical insights for greater success.
Successful communication brings good results
Whether in discussions with suppliers, consultations with customers or budget negotiations with management - employees in marketing and product management need a good deal of persuasiveness to achieve good results. Whether communication is successful depends on many different aspects. In addition to body language, other influential factors include your own inner attitude and the conscious use of certain terms and phrases.
Intensive 3-day training for more efficient communication
In this communication seminar for marketing and product management, all participants learn how to use their rhetorical skills effectively in a wide variety of situations and with different discussion partners. With the help of practice-oriented exercises and in-depth knowledge transfer, participants can gain more confidence in conversational situations, more empathy and more target group orientation in just three days.
You can book the communication seminar for marketing and product management directly online here!
5246
32346
Start dates and details
Wednesday, 10.09.2025
09:00 am - 5:00 pm
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 08.12.2025
09:00 am - 5:00 pm
Tuesday, 09.12.2025
09:00 am - 5:00 pm
Wednesday, 10.12.2025
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
Friday, 06.03.2026
09:00 am - 4:00 pm
Wednesday, 20.05.2026
09:00 am - 5:00 pm
Thursday, 21.05.2026
09:00 am - 5:00 pm
Friday, 22.05.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 14.09.2026
09:00 am - 5:00 pm
Tuesday, 15.09.2026
09:00 am - 5:00 pm
Wednesday, 16.09.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.