Presentation and rhetoric for marketing and product management

How to make your appearance more confident

• Personality scores.
• Of sovereignty and courage.
• The power of your own center.
• Personal preparation, relaxation methods.

Different types of presentations

• Presentations to management: short, concise, clear.
• The informal presentation in the project team.
• Product presentation: Setting up sales with confidence.

Success strategies for top presentations

• The influence of the target group.
• The power of a confident start.
• The structured information.
• The pro/con argument in 5 sentences.
• The miracle of the "four Ps".
• The benefit argument.
• The wake-up call of the appeal.

Important rhetorical instruments

• Capture, activate and engage your audience rhetorically.
• Storytelling as a rhetorical brain booster.
• Banger graphics instead of an avalanche of figures.
• Drama break and body show.

Rhetorical tricks and dealing with traps

• Rhetoric for advanced learners.
• The power of facial expressions, gestures and body language.
• Against boredom.
• He who asks, leads.
• Confident in difficult situations, questions and criticism.
• Blackout: opportunity instead of drama.

Moderating discussions, achieving goals

• Task and attitude as a moderator.
• Achieving goals, forcing decisions.
• Accept disruptions and turn them into positives.

Please bring one or two of your own (partial) presentations (with or without PowerPoint) lasting 5 to 10 minutes as a basis for practice.