Contents
Basics
- Causes, functions and effects of conflicts.
- Stages of conflict development.
- Group and role conflicts in product management and marketing.
- Psychological basics.
- Conflict analysis.
Types of conflict and human conflict types
- Manifestations and characteristics of conflicts.
- The conflict arena.
- Types of conflict and where they occur in everyday marketing and product management.
- Human conflict types: Characteristics, needs and behaviors.
Conflict prevention techniques
- Listen actively.
- I/you messages.
- Feedback rules.
- Harvard Negotiation Concept.
Methods and strategies for conflict management
- Conflict iceberg.
- The three-phase model.
- Resolving conflicts together.
- Effect of emollients and irritant formulations.
- Resolve resistance rhetorically.
- The positive effect of body language.
Conflict resolution
- Conflict resolution behavior - how to achieve win-win solutions.
- 10 steps to conflict resolution in marketing and product management.
- Guide to cooperative conflict resolution - ALPHA.
- De-escalation strategies.
Dealing with difficult conversational situations
- Techniques in difficult conversational situations.
- Dealing with personal attacks.
- Delivering negative news.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn how to recognize conflicts arising at the interfaces between marketing and product management in good time and how to classify them within the framework.
- You will practise methods to prevent typical conflicts in marketing and product management in good time.
- You will learn helpful techniques and steps for cooperatively managing and resolving classic conflicts in marketing and product management.
- You will identify patterns of conflict between you and your potential conflict partners in an appreciative way.
- If necessary, you will analyze your own conflict from your day-to-day work and get the tools to manage it even better.
Important: Please observe (potential) conflict situations in your day-to-day work in advance. You are also welcome to bring along a conflict of your own that you can use to develop further.
Methods
Input, small group work, exercises, self-reflection, plenary discussion, brainstorming, exchange of experiences, simulation and peer counseling.
Recommended for
Specialists and managers from marketing, product management, communication and PR/public relations as well as Scrum Masters, project managers and product owners.
Further recommendations for "Conflict management for marketing and product management"
7349
Start dates and details
Wednesday, 26.11.2025
09:00 am - 5:30 pm
Thursday, 27.11.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 25.02.2026
09:00 am - 5:30 pm
Thursday, 26.02.2026
09:00 am - 4:30 pm
Monday, 20.04.2026
09:00 am - 5:30 pm
Tuesday, 21.04.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 13.07.2026
09:00 am - 5:30 pm
Tuesday, 14.07.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.