Marketing

marketing Essentials

The basics of marketing

Learn the basic skills and terms in marketing: target group and market analysis, campaigns, customer loyalty. Our basic marketing seminars lay the foundation for a successful marketing strategy. 

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments
(289)

at 3 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

marketing marketing compact

From A for "ad impressions" to Z for "target groups on the web"
(845)

at 5 locations and online

2 days

training

German

€ 1.590,-
plus VAT
All info

Online marketing 2025

Strategy, tools, analysis & trends - the essentials in a quick run-through
(14)

online

4 hours

Webinar

German

€ 490,-
plus VAT
All info

Online marketing compact PLUS

The crash course with e-exam & certificate

2 days

training

German

€ 1.690,-
plus VAT
All info

Distance learning course certified Online Marketer

With distance learning and exam to certificate

see details

Correspondence course

German

€ 2.190,-
plus VAT.
All info

Successful marketing communication

Communication strategy - Media planning - Marketing campaign
(325)

at 3 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Market research in practice: agile, online and offline

Make optimum use of do-it-yourself tools & service providers
(58)

at 2 locations and online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Neuromarketing: brain-friendly communication and selling

How to reach your target group with the right marketing message
(186)

at 4 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Successful B2B marketing

Effective levers for addressing and developing new and existing customers
(216)

in Hamburg and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Live communication with event marketing

Conception, staging and realization of events
(174)

at 5 locations and online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities
(60)

in Stuttgart and online

1.5 days

Training

German

€ 1.140,-
plus VAT.
All info

Sustainability in event marketing

How to design and implement your events in a greener way
(63)

in Munich and online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?
Content subscription
Part of the content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT
This e-learning is part of the content subscription, plus 100+ more!
All info

Professional content marketing

Score points with your target group with the right content strategy
(215)

at 5 locations and online

2 days

Training

German

€ 1.590,-
plus VAT
All info

Price management in practice - how to systematically increase your profit

Small levers with a big impact
(41)

at 2 locations and online

2 days

Training

German

€ 1.540,-
plus VAT.
All info

Project management for marketing and product management

(691)

at 8 locations and online

2 days

training

German

€ 1.590,-
plus VAT
All info

A head start through creativity

Developing and implementing innovative ideas
(323)

at 2 locations and online

2 days

Training

German

€ 1.540,-
plus VAT.
All info

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(59)

at 2 locations and online

2 days

training

German

€ 1.490,-
plus VAT
All info

Live communication with event marketing

Conception, staging and realization of events
(53)

online

2 days

Training

German

€ 1.490,-
plus VAT
All info

Law in online marketing

Legally compliant design of marketing on the Internet
(58)

online

3 hours

Webinar

German

€ 390,-
plus VAT
All info

Distance learning course online marketing

From the basics to the latest trends
(3)

online

approx. 80 hours

Correspondence course

German

€ 1.990,-
plus VAT
All info
Give us a call or send us an e-mail

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

service@haufe-akademie.de
+49 761 595339-00
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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.

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79111 Freiburg
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