marketing Essentials

Build a solid marketing that really works. In our marketing basics seminars, you'll understand how successful marketing strategies are created and why some campaigns work and others don't. You will learn how to really understand your target group, analyze the market correctly and develop marketing measures that deliver measurable results. With this practical basic knowledge, you will create the foundation for your long-term success in marketing.

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments
(298)

at 3 locations and online

2 days

training

German

Online-Marketing compact

From A for "ad impressions" to Z for "target groups on the web"
(858)

at 4 locations and online

2 days

training

German

Online marketing 2026

Strategy, tools, analysis & trends - the essentials in a quick run-through
(14)

online

4 hours

Webinar

German

Online marketing compact PLUS

The crash course with e-exam & certificate

2 days

training

German

Distance learning course certified Online marketing Manager:in

With distance learning and exam to certificate

see details

Correspondence course

German

Successful marketing communication

Communication strategy - Media planning - Marketing campaign
(336)

at 2 locations and online

2 days

training

German

Market research in practice: agile, online and offline

Make optimum use of do-it-yourself tools & service providers
(61)

at 2 locations and online

2 days

Training

German

Neuromarketing: brain-friendly communication and selling

How to reach your target group with the right marketing message
(193)

at 3 locations and online

2 days

training

German

Successful B2B marketing

Effective levers for addressing and developing new and existing customers
(216)

in Hamburg and online

2 days

training

German

Live communication with event marketing

Conception, staging and realization of events
(182)

at 4 locations and online

2 days

Training

German

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities
(60)

at 2 locations and online

1.5 days

Training

German

Sustainability in event marketing

How to design and implement your events in a greener way
(63)

at 2 locations and online

2 days

Training

German

Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?
Content subscription
Part of the content subscription

online

E-learning

German | English

Professional content marketing

Score points with the target group with the right content strategy
(226)

at 5 locations and online

2 days

Training

German

Price management in practice - how to systematically increase your profit

Small levers with a big impact
(41)

at 2 locations and online

2 days

Training

German

Project management for marketing and product management

(701)

at 8 locations and online

2 days

training

German

A head start through creativity

Developing and implementing innovative ideas
(323)

at 2 locations and online

2 days

Training

German

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(59)

at 2 locations and online

2 days

training

German

Live communication with event marketing

Conception, staging and realization of events
(53)

online

2 days

Training

German

Law in online marketing

Legally compliant design of marketing on the Internet
(58)

online

3 hours

Webinar

German

Distance learning course online marketing

Get off to a flying start with the basics and trend topics in digital marketing
(3)

online

approx. 80 hours

Correspondence course

German

Give us a call or email us

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.