Marketing Essentials

The basics of marketing

Learn the basic skills and terms in marketing: target group and market analysis, campaigns, customer loyalty. Our basic marketing seminars lay the foundation for a successful marketing strategy. 

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments
(289)

at 3 locations and online

2 days

training

 German

Online marketing compact

From A for "ad impressions" to Z for "target groups on the web"
(837)

at 5 locations and online

2 days

training

 German

Online Marketing 2025

Strategy, tools, analysis & trends - the essentials in a quick run-through
(14)

online

4 hours

Webinar

 German

Online Marketing compact PLUS

The crash course with e-exam & certificate

2 days

training

 German

Distance learning course certified Online Marketer

With distance learning and exam to certificate

see details

Correspondence course

 German

Successful marketing communication

Communication strategy - Media planning - Marketing campaign
(325)

at 3 locations and online

2 days

training

 German

Market research in practice: agile, online and offline

Make optimum use of do-it-yourself tools & service providers
(58)

at 2 locations and online

2 days

Training

 German

Neuromarketing: brain-friendly communication and selling

How to reach your target group with the right marketing message
(186)

at 4 locations and online

2 days

training

 German

Successful B2B marketing

Effective levers for addressing and developing new and existing customers
(216)

in Hamburg and online

2 days

training

 German

Live communication with event marketing

Conception, staging and realization of events
(174)

at 5 locations and online

2 days

Training

 German

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities
(60)

in Stuttgart and online

1.5 days

Training

 German

Sustainability in event marketing

How to design and implement your events in a greener way
(63)

in Munich and online

2 days

Training

 German

Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?
Content subscription

online

E-learning

 German

Professional content marketing

Score points with your target group with the right content strategy
(215)

at 5 locations and online

2 days

Training

 German

Price management in practice - how to systematically increase your profit

Small levers with a big impact
(41)

at 2 locations and online

2 days

Training

 German

Project management for marketing and product management

(691)

at 9 locations and online

2 days

training

 German

A head start through creativity

Developing and implementing innovative ideas
(323)

at 2 locations and online

2 days

Training

 German

Distance learning course Online Marketing

From the basics to the latest trends
(3)

online

approx. 80 hours

Correspondence course

 German

Law in online marketing

Legally compliant design of marketing measures on the Internet
(58)

online

3 hours

Webinar

 German

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(59)

in Berlin and online

2 days

training

 German

Live communication with event marketing

Conception, staging and realization of events
(53)

online

2 days

Training

 German

Give us a call or send us an e-mail

Do you have any questions?

We are there for you Mon - Fri 8:00 - 17:00.

Stephanie Göpfert

Head of Customer Service

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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.