training
This training is held in German.
What are the tools of modern marketing communication? Learn how to use instruments such as advertising, PR, direct marketing, social communities etc. in your practice in a target group-oriented way. Find out what is important when planning professional campaigns. After the training , you will be able to improve your advertising efficiency even with a small budget, present products and services in a targeted manner and promote your image and the sale of your services.
Contents
Aligning communication with the target group
- Targeting (potential) customers .
- Differences B2B/B2C.
- Media usage behavior of the target groups.
- AI-supported creation of personas.
Developing the right communication strategy
- Goals, possible contents of strategic product/corporate communication.
- Which communication strategy suits my company?
- Positioning and differentiation from competitors.
Instruments of modern marketing communication B2B/B2C and practical implementation
- Advertising, PR/public relations.
- Direct marketing.
- Sales Promotion.
- Sponsoring.
- Product placement.
- Event marketing.
- Trade fairs.
- Guerrilla marketing.
- Viral marketing.
- Online marketing and trends.
- Social Community Communication.
- What is meant by the respective instruments?
- When do I use what?
- What do I have to pay attention to when designing?
- Effect of the instruments.
Putting together the optimal communication mix
- Planning and implementation of cross-media campaigns.
- Possible uses of AI to create an optimal communication mix.
- Intermedia and intramedia selection - criteria for optimal media selection, coordination of instruments.
- Establishing communication as an introduction to sales promotion.
- Discover cost traps.
Excursus: Campaign controlling
- Definition of key figures.
- Implementation of performance reviews.
Excursus: Working successfully with agencies
- How do I find the right agency?
- What is important in the briefing?
- How can I manage an agency?
Special: You develop your individual marketing communication plan.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will be familiar with the individual marketing communication tools, their benefits and modes of action and know how to use your communication effectively and in line with your target group in practice: You will therefore be sure to achieve your communication goals.
- Through the targeted use of communication tools, you can promote the image and sales of your services.
- They know what is important when planning campaigns.
- You can optimize your advertising efficiency even with a small advertising budget.
- You will recognize what benefits you will derive from implementing which communication strategy.
- Working on your own concept, valuable checklists and tips enable a quick transfer into practice.
Methods
In-person events
Practical training with trainer, exercises, discussion, best practices, checklists, practical advice, exchange of experience.
Live online events
Practical training with trainer, exercises, discussion, best practices, checklists, practical advice, exchange of experience.
The following third-party tool can be used in the event:
Recommended for
Marketing specialists, newcomers, career changers in marketing and employees who want to update their knowledge. product managers and decision makers in small and medium-sized companies who want to gain more confidence in dealing with communication tools in marketing.
Further recommendations for "Successful marketing communication"
Attendees comments
"Many practical examples help to support the reader's thoughts and to understand and visualize the theory."
Dominik Göpf
TFL Ledertechnik GmbH
"The speaker dealt well with the different interests of the participants. Examples were selected and adapted to the industries present."
Cindy Werner
Technische Werke AG
"The expectations of the training were more than fulfilled!"
Daliborka Tadic
Stadtmobil Rhein-Neckar AG
"Great training, great lecturer!"
Michaela Dimoglou
Schaebens
"It was a perfect organization!"
Ann-Kathrin Laabs
Öffentliche Facility Management GmbH
"The speaker conveyed the content well and interestingly and gave many practical examples."
Vanessa Iovane
Juzo
Seminar evaluation for "Successful marketing communication"
4.6 from 5
with 325 reviews
training content:
4.5
Content comprehensibility:
4.5
Practical relevance:
4.4
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.6
On-site training together
Booking number
7534
7534
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
07.07.2025
Hamburg
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 07.07.2025
09:00 am - 5:30 pm
Tuesday, 08.07.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.11.2025
Wiesbaden
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 12.11.2025
09:00 am - 5:30 pm
Thursday, 13.11.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.02.2026
Live-Online
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 05.02.2026
09:00 am - 5:00 pm
Friday, 06.02.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.06.2026
Munich
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 23.06.2026
09:00 am - 5:30 pm
Wednesday, 24.06.2026
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.09.2026
Live-Online
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 22.09.2026
09:00 am - 5:00 pm
Wednesday, 23.09.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placePart of the Summer Academy
Booking number:
7534
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32895
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
