Course

Suddenly a marketer - qualification with certificate

Marketing know-how for your successful start

This course is held in German.
As a marketer, you work in a dynamic and wide-ranging field of activity. This qualification will provide you with the necessary know-how to master your tasks professionally and confidently. In the compulsory module, you will acquire solid basic knowledge ranging from market analysis and marketing strategy to the most important marketing tools. Whether online marketing, press relations, marketing communication, marketing texts or agency selection and management: in the elective module, you decide individually on the main topic that is relevant to your work.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

certified Marketer:in

Local. Digital - your choice: You have the option of choosing between face-to-face or live online for almost all course modules.
Compulsory seminar (attendance or online)
2 days
Crash course in marketing

Choose one of the four elective seminars
Elective seminar 1 (attendance or online)
2 days
Online marketing compact
Elective seminar 2 (attendance or online)
2 days
Press relations compact
Elective seminar 3 (attendance or online)
7534
Successful marketing communication
Elective seminar 4 (attendance or online)
2 days
Successful texts for marketing and product management
Elective seminar 5 (attendance or online)
2 days
Successful selection and management of agencies

E-test
approx. 30 min.
Final exam: certified Marketer

The course comprises a compulsory seminar, an elective seminar and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.  

The skills acquired in the individual seminars are documented by a final certificate from the Haufe Akademie , certified by the Mannheim University of Applied Sciences for Management.

 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will gain in-depth knowledge of everything from market research and marketing concepts to product and service policy.
  • You will learn to analyze markets and define market segments and target groups.
  • You will receive tools for your marketing practice and a guideline for the creation and implementation of a marketing concept.
  • You will learn about marketing tools that you can use to successfully implement target group-oriented marketing in your company.
  • You deepen your basic knowledge in a marketing seminar relevant to your field of activity.

 

Recommended for

(Lateral) newcomers to the field of marketing and all those who want to learn the basics of marketing. Marketing assistants/clerks in the field of marketing. Employees from other areas, e.g. sales, who want to gain a better understanding of marketing.

Final examination

Examination requirements

Prerequisite is the completion of the compulsory modules.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-examination can be taken as soon as all modules have been completed.

After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management " certified Marketer". This will document your in-depth knowledge as a basis for further developing your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Suddenly Marketer:in - Qualification with certificate"

Further training together
Booking number
3740
€ 2.690,- plus VAT
4 days
1 compulsory seminar, 1 elective seminar, e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
4 days
1 compulsory seminar, 1 elective seminar, e-exam
In-person or Online
with certificate

Arrival via Deutsche Bahn

Train tickets to this event starting at € 51,90.

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About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

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2,500 trainers and coaches
17,500+ training courses held per year
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