Suddenly a marketer - qualification with certificate

marketing know-how for your successful start

Course
This course is held in German.
As a marketer, you work in a dynamic and wide-ranging field of activity. This qualification will provide you with the necessary know-how to master your tasks professionally and confidently. In the compulsory module, you will acquire solid basic knowledge ranging from market analysis and marketing strategy to the most important marketing tools. Whether Online-Marketing, press relations, marketing communication or marketing texts: In the elective module, you decide on the subject area that is relevant to your work.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Recommended procedure

Compulsory seminar:

  • Crash Course in Marketing (2 days)

Election seminars:

Select one of the four elective seminars:

  • Online-Marketing (2 days)
  • Compact press relations (2 days)
  • Successful Marketing Communication (2 days)
  • Successful texts for marketing and product management ( 2 days)

Final examination

  • E-exam:certified (30 min.)

The course includes a compulsory seminar, an elective seminar, and an e-exam. We recommend starting the course with the compulsory seminar "Crash Course in Marketing." Based on this, you can choose the elective seminar that best suits your own needs and challenges. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified ."

The course should be completed within two years.

    Compulsory modules

    This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.
    1
    Crash course in marketing
    Basics of market analysis, marketing strategy and marketing instruments
    2 days
    at 2 locations and online

    Elective modules

    You can select 1 elective module in your shopping cart. These are already included in the discounted package price.
    Press relations compact
    Basics for PR and public relations
    2 days
    at 3 locations and online
    Successful texts for marketing and product management
    2 days
    at 2 locations and online
    Online-Marketing compact
    From A for "ad impressions" to Z for "target groups on the web"
    2 days
    at 4 locations and online
    Successful marketing communication
    Communication strategy - Media planning - Marketing campaign
    2 days
    at 2 locations and online

    Examination

    The examination is included in the discounted package price.
    E-exam: Suddenly a marketer - qualification with certificate
    Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
    approx. 30 minutes
    online

    Learning environment

    In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

    Your benefit

    • You will gain in-depth knowledge of everything from market research and marketing concepts to product and service policy.
    • You will learn to analyze markets and define market segments and target groups.
    • You will receive tools for your marketing practice and a guide for creating and implementing a marketing concept.
    • You will learn about marketing tools that you can use to successfully implement target group-oriented marketing in your company.
    • You deepen your basic knowledge in a marketing seminar relevant to your field of activity.

    Recommended for

    (Lateralnewcomers to the field of marketing and all those who want to learn the basics of marketing . Marketing assistants/clerks in the field of marketing. Employees from other areas, e.g. sales, who want to gain a better understanding of marketing .

    Final examination

    Examination requirements

    Prerequisite is the completion of the compulsory modules.

    Form of examination

    Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

    Exam contents

    The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-examination can be taken as soon as all modules have been completed.

    After successfully passing the final exam, you will receive the recognizedcertified Marketer:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

    Open Badges - Show what you can do digitally too.

    Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

    With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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    View into the product

    Here you can get impressions of the training as well as information about the training topic.

    Course - quickly explained
    E-test - quickly explained

    You can watch 2 videos about the event.

    Course - quickly explained
    E-test - quickly explained

    You can watch 2 videos about the event.

    Further training together
    Booking number
    3740
    € 2.690,- plus VAT
    4 days
    1 compulsory seminar, 1 elective seminar, e-exam
    with certificate
    German
    Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
    Train several employees internally
    Pricing upon request
    • Customized training courses according to your needs
    • Directly at your premises or online
    • Cost advantage from 5 participants
    • We contact you within 24 hours (Mon-Fri)
    4 days
    1 compulsory seminar, 1 elective seminar, e-exam
    In-person or Online
    with certificate

    Arrival via Deutsche Bahn

    Travel at reduced rates by booking via the learning environment.

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