Suddenly a marketer - qualification with certificate

marketing know-how for your successful start

Course

This course is held in German.

As a marketer, you work in a dynamic and wide-ranging field of activity. This qualification will provide you with the necessary know-how to master your tasks professionally and confidently. In the compulsory module, you will acquire solid basic knowledge ranging from market analysis and marketing strategy to the most important marketing tools. Whether Online-Marketing, press relations, marketing communication or marketing texts: In the elective module, you decide on the subject area that is relevant to your work.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory seminar:

Crash Course in Marketing (2 days)

Election seminars:

Select one of the four elective seminars:

Online-Marketing (2 days)
Compact press relations (2 days)
Successful Marketing Communication (2 days)
Successful texts for marketing and product management ( 2 days)

Final examination

E-exam:certified (30 min.)

The course includes a compulsory seminar, an elective seminar, and an e-exam. We recommend starting the course with the compulsory seminar "Crash Course in Marketing." Based on this, you can choose the elective seminar that best suits your own needs and challenges. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified ."

The course should be completed within two years.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments

2 days

in one place and online

Details of this module

Elective modules

You can select 1 elective module in the shopping cart. These are already included in the discounted package price.

Online-Marketing compact

From A for "ad impressions" to Z for "target groups on the web"

2 days

at 4 locations and online

Details of this module

Press relations compact

Basics for PR and public relations

2 days

at 3 locations and online

Details of this module

Successful marketing communication

Communication strategy - Media planning - Marketing campaign

2 days

in one place and online

Details of this module

Successful texts for marketing and product management

2 days

at 2 locations and online

Details of this module

Exam

The exam is included in the discounted package price.

E-exam: Suddenly a marketer - qualification with certificate

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

approx. 30 minutes

online

Details of this module

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

You will gain in-depth knowledge of everything from market research and marketing concepts to product and service policy.
You will learn to analyze markets and define market segments and target groups.
You will receive tools for your marketing practice and a guide for creating and implementing a marketing concept.
You will learn about marketing tools that you can use to successfully implement target group-oriented marketing in your company.
You deepen your basic knowledge in a marketing seminar relevant to your field of activity.

(Lateralnewcomers to the field of marketing and all those who want to learn the basics of marketing . Marketing assistants/clerks in the field of marketing. Employees from other areas, e.g. sales, who want to gain a better understanding of marketing .

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Examination requirements

Prerequisite is the completion of the compulsory modules.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The training content of the compulsory module is tested in written form (time required: approx. 30 minutes). The e-examination can be taken as soon as all modules have been completed.

After successfully passing the final exam, you will receive the recognizedcertified Marketer:in" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Your Benefits at a Glance

With certificate

Upon successful completion, you will receive a recognized certificate that documents your newly acquired skills.

Open Badges

Add your digital badge to career networks and show what you can do.

Fully covered

For on-site events, this includes:

a shared lunch on each full- training day
refreshments during breaks

All learning materials at a glance

Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.

View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
3740

€2,690 plus VAT

Details

4 days

1 compulsory seminar, 1 elective seminar, e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees

Price upon request

Details

4 days

1 compulsory seminar, 1 elective seminar, e-exam

In Person or Online

Appointment scheduled on an individual basis

with certificate

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

Or schedule an appointment and get personalized advice

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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