Search engine marketing

SEO, SEA, Advertising: Learn how to boost Online-Marketing , manage campaigns, and measurably optimize performance in Online-Marketing .
  • Optimize websites and content specifically for search engines
  • Plan, manage, and evaluate ad campaigns effectively
  • Expand your reach and sustainably increase qualified traffic

Discover seminars and continuing education courses

Select filter

10 Hits

Search engine optimization (SEO) with AI-based content marketing

Winning more customers through the use of AI, SEO and content
(65)

online

1 day

Training

German

Crash course LLMO & GEO - AI visibility for your offers

Optimize technology, content & relevance for ChatGPT, Perplexity and Google AI mode
New
(18)

online

3 hours

Webinar

German

Search engine marketing with SEA & SEO

From keywords, SEO trends and tools to professional Google Ads campaigns
(723)

at 3 locations and online

2 days

training

German

SEO 2026

The essentials in fast-forward
(144)

online

approx. 3 hours

Webinar

German

Technical SEO

How to optimize your website with technical basics
New concept
(35)

online

1 day

Training

German

Google Ads practical day – creating, evaluating, and optimizing campaigns

(187)

in Berlin and online

1 day

Training

German

SEO & UX writing: the secret ingredient for top rankings and user retention

How to create content that users and search engines love
(5)

online

4 hours

Training

German

Further training certified SEA - Professional

Search engine advertising: keywords - campaign creation - click rate

3 days

Course

German

Online-Marketing compact

From A for "ad impressions" to Z for "target groups on the web"
(902)

at 4 locations and online

2 days

training

German

Google Ads with AI: faster, more efficient, and more automated success

Prompting and language models for better SEA results
New

online

4 hours

Webinar

German

10 hits

Technical articles, white papers and more

On our service portal, you'll find expert articles, commentary, case studies, best practices, and important updates to help you succeed in marketing. 

Newsletter marketing

Subscribe to the Marketing newsletter for free to receive regular updates on the latest trends and tips in marketing, and gain valuable insights.  

We are happy to help

Get in touch

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields