Market research in practice: agile, online and offline
Make optimum use of do-it-yourself tools & service providers
4.5
Contents
Market research in the digital age
- When should I use market research, and when should I not?
- The new role of market research: digital, agile, more cost-effective.
- Resources: How anyone can conduct professional market research.
The Mafo tools of the trade
- Goals.
- Target group & sample.
- Questionnaire.
Mafo Do-It-Yourself (DIY)
- Guidelines.
- Question panels.
- Software and AI.
- Fees.
Market research with institutes
- Provider.
- Guidelines.
- Briefing.
- Fees.
transfer of results
- Data analysis.
- Job implementation.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
After this basic seminar, you can put what you have learned into practice immediately:
- You know what kind of market research you can support in your work.
- You know agile tools and methods with which you can manage your brands well.
- You will learn essential basics in practical morsels: questionnaires, basic methods and test designs, sampling and statistics.
- You know the topics that are suitable for Do-It-Yourself.
- You know how to implement DIY: You know DIY tools, important providers and their fees.
- You know service providers that fit your budget if you want to purchase services.
- You can evaluate Mafo results and make strategic recommendations.
Methods
Trainer input, individual and group work, case studies and best practice examples, discussion, exchange of experiences. Please bring a laptop with you.
Bonus: Utilize trainer feedback based on experience from over 400 market research studies and feel free to bring along projects/examples from your own practice. NDA guaranteed.
Recommended for
Specialists and executives from product management, marketing, market research and sales, business development and product development as well as managing directors, owners, marketing managers, brand managers, sales managers who want to acquire a solid and fundamental basis for conducting market research themselves or via service providers.
Further recommendations for "Market research in practice: agile, online and offline"
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Ratings and feedback from our participants
Start dates and details
Tuesday, 21.07.2026
09:00 am - 5:00 pm
Wednesday, 22.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 23.11.2026
09:00 am - 5:00 pm
Tuesday, 24.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 04.03.2027
09:00 am - 5:00 pm
Friday, 05.03.2027
09:00 am - 5:00 pm
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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