training
New concept
This training is held in German.
In an increasingly digitalized business world, data-based marketing is the key to success. This basic seminar provides a practical introduction to the essential tools and methods of data-driven marketing. You will learn how to systematically collect and analyze customer data and use it for targeted marketing measures. Through a combination of theoretical principles and practical exercises, you will develop the ability to make data-driven marketing decisions and achieve measurable success. The training is aimed specifically at beginners and conveys complex correlations in an understandable and application-oriented way.
Contents
Introduction and basics
- Basic knowledge of key terms and meaning: What is data-driven marketing?
- Status quo on current trends and developments.
- Legal framework (GDPR).
Data sources, data collection and tracking principles
- Determination of relevant data sources in marketing.
- Methods of data collection.
- Tools for data acquisition.
- Basics of the tracking setup.
Data analysis, interpretation and processing
- Practical analysis methods and relevant KPIs.
- Visualization of data.
- Tips and tricks for data analysis, interpretation and preparation.
Customer centricity & marketing automation in the context of data-driven marketing
- Introduction and importance of customer centricity.
- Methods: Target group segmentation, customer journey mapping, persona development.
Practical application
- Development of use cases from the most relevant use cases for data-driven marketing, such as A/B testing, email automation, full-funnel campaigns and ROI optimization.
Implementation in practice
- Your roadmap for developing a data-driven marketing strategy in your own company.
- Best practice examples.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You understand the basic concepts, terms and benefits of data-driven marketing.
- You will gain an insight into the status quo as well as current trends and developments in data-driven marketing.
- You will receive an overview of the GDPR requirements and the secure handling of customer data, in particular on the topics of data governance and ethics.
- You will identify relevant data sources for marketing, learn about effective data collection methods and be able to develop tracking concepts.
- You develop specific target group profiles and customer journeys that help you to align marketing measures more closely with customer needs.
- You will apply specific use cases such as data-based campaign optimization, A/B testing and email automation.
- You develop a data-driven marketing plan for your company based on your specific goals and resources.
Methods
In-person events
The training combines theory with interactive workshops and practical exercises. Group work and case studies deepen and directly apply what has been learned. Participants solve tasks based on real-life scenarios to strengthen their skills in data-driven marketing. Discussions and feedback rounds promote exchange and reflection on the content learned.
Live online events
The training combines theory with interactive workshops and practical exercises. Group work and case studies deepen and directly apply what has been learned. Participants solve tasks based on real-life scenarios to strengthen their skills in data-driven marketing. Discussions and feedback rounds promote exchange and reflection on the content learned.
The following third-party tool can be used in the event:
Recommended for
Marketing Employees with little or no prior knowledge of data-driven marketing; marketing managers who want to make more data-based decisions; product managers and project managers in marketing; marketing newcomers and career changers; digital marketing enthusiasts; marketing managers from small and medium-sized companies; self-employed and freelancers in the marketing sector
Further recommendations for "Data Driven Marketing compact"
Attendees comments
"I can recommend the training because you leave the webinar with concrete points of reference for your own work. The all-round coverage of an extremely complex field, packed into two demanding days, but still not oversaturated. The topics have awakened my desire for change and increased my motivation to move the company I work for forward, even if it's not easy (change management)."
Alena Schomburg
Covestro Germany AG
Seminar evaluation for "Data Driven Marketing compact"
4.1 from 5
with 139 ratings
training content:
4.1
Content comprehensibility:
4.5
Practical relevance:
3.7
Trainer expertise:
4.5
Participant orientation:
4.2
Method variety:
3.9
On-site training together
Booking number
2874
2874
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
03.07.2025
Munich
Booking number:
2874
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 03.07.2025
09:00 am - 5:00 pm
Friday, 04.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
22.10.2025
Live-Online
Booking number:
32904
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 22.10.2025
09:00 am - 5:00 pm
Thursday, 23.10.2025
09:00 am - 5:00 pm
11.12.2025
Frankfurt a. M./Oberursel
Booking number:
2874
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
04.03.2026
Live-Online
Booking number:
32904
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 04.03.2026
09:00 am - 5:00 pm
Thursday, 05.03.2026
09:00 am - 5:00 pm
23.04.2026
Berlin
Booking number:
2874
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 23.04.2026
09:00 am - 5:00 pm
Friday, 24.04.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
09.09.2026
Live-Online
Booking number:
32904
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 09.09.2026
09:00 am - 5:00 pm
Thursday, 10.09.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
2874
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32904
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
