Project management for marketing and product management

This training is held in German.
The ability to manage projects successfully is a prerequisite today. In order to use project management efficiently and effectively, you need to adapt it to your specific field. This training teaches you classic tools and agile methods for projects in marketing and product management: from professional clarification of the assignment, conception, project planning and control through to project completion. You will train important methodical procedures and learn how to use the appropriate tools tailored to your area of expertise.

Contents

Basics of project management

  • Project and process, project work and day-to-day business. 
  • The world of projects: Foundations, methods, principles.
  • The common thread running through the project: phases, processes, milestones.

Project start

  • Order clarification: With briefing and re-briefing on the project profile.
  • Risk analysis: recognizing opportunities and threats, taking appropriate measures.
  • Stakeholders: Are they all on board and rowing in the same direction? What to do if not? 
  • Set-up: Roles and functions in heterogeneous and interdisciplinary teams.

Project planning

  • Realistic timing with work packages, structure plan, network plan and resource plan.
  • Good to know: Lead times, milestones, critical path.
  • Or even agile with Scrum - nimbly sprinting over hill and dale.

Project management

  • In the project cockpit: information, coordination and communication.  
  • Control and tracking: project status, reviews, reporting, traffic light signals.
  • Plan deviations, change management and adjustments.
  • Acting and arguing confidently in the "magic triangle". 
  • The usual pitfalls, typical turbulence and practical solutions. 

Project completion

  • Handover, acceptance, evaluation, log book and lessons learned

Application of project management tools with transfer to your projects.

 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You will learn the important basics of project management and how to apply the project management tools pragmatically and successfully.

You train how to

  • structure your projects according to your client's objectives in a results-oriented manner and lead them to the desired success,
  • Use your own resources and those of your organization efficiently and effectively,
  • optimize cooperation with other third parties,
  • further improve procedures you are already familiar with and
  • Increase your company's success.

Please bring your own marketing and product management-specific problems (including specific questions). We will work together to develop best practice models and apply the tools taught.

Methods

In-person events

Input sequences from the trainer, exercises based on practical project examples from the participants, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer will show you in a clear and pragmatic way how you can use suitable project management methods to make your complex projects even more successful.

Live online events

Input sequences from the trainer, exercises based on practical project examples from the participants, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer will show you in a clear and pragmatic way how you can use suitable project management methods to make your complex projects even more successful.

The following third-party tool can be used in the event:

Recommended for

Specialists and managers from the fields of marketing, communication, product management, event management, project managers and decision makers who will be entrusted with the task of managing projects in the future or who are already involved in projects.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Project Management for Marketing and Product Management"

Attendees comments

"I particularly liked the fact that the speaker is very experienced, comes from the field himself and therefore knows what he is talking about."

Mirja Flacke
The Phone House Telecom GmbH

"Fresh presentation style, experienced trainer, good atmosphere, people from many companies & industries."

Frank Wunderlich
Telekom Deutschland GmbH

"Group work, case studies, common thread, structure of the content, everything was very easy to understand!"

Rabea-Tatjana Geist
DekaBank Deutsche Girozentral

"I particularly liked the way the trainer responded to everyone individually and the numerous tips. The seminars are extremely valuable. Top!"

Natascha Merkel
S-Communication services

"I particularly liked the flexible exchange and the structured yet flexible approach to the presentation. Questions and experiences were addressed. Slides and possible methods were presented in an understandable way. It was an entertaining training with very interesting, applicable and encouraging content."

Tabea Meißner
Vino Weinhandels GmbH

"I particularly liked the clear communication of the trainer, the experience from everyday working life and the open exchange."

Mareike Böhm
R-Biopharm AG

"I particularly liked the personal and uncomplicated approach."

Carolin Rosemann
ROSEN Group

"It was an entertaining training with a pleasant speaker and a pleasant training method."

Sabine Flemming
Ecobat

"I have always had good experiences with trainers and seminar content."

Sabine Sommermann
AOK PLUS

"I took away a lot of inspiration and practical tips!"

Patricia Roehl
Kässbohrer

Seminar evaluation for "Project management for marketing and product management"

4.4 from 5
with 691 reviews
training content:
4.3
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect from the "Project management for marketing and product management" training
Articles, interviews or whitepapers on the topic

Whitepaper Product Management

Definition, tasks, objectives

Find out everything you need to know about the important basics of product management in this white paper. Read more about the important function in the company and about the varied tasks and possible areas of tension that await you as a product manager .

Download free of charge

What you can expect from the "Project management for marketing and product management" training
Articles, interviews or whitepapers on the topic

Whitepaper Product Management

Definition, tasks, objectives

Find out everything you need to know about the important basics of product management in this white paper. Read more about the important function in the company and about the varied tasks and possible areas of tension that await you as a product manager .

Download free of charge

On-site training together
Booking number
7535
€ 1.590,- plus VAT
2 days
in 9 locations
9 Events
German
In-person trainings
Joint online training
Booking number
31986
€ 1.590,- plus VAT
2 days
Online
7 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
23.06.2025
Stuttgart
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Mercure Hotel Stuttgart Airport Messe
Mercure Hotel Stuttgart Airport Messe
Eichwiesenring 1/1, 70567 Stuttgart
Room rate: € 135,11 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 23.06.2025

09:00 am - 5:30 pm

Tuesday, 24.06.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.08.2025
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 04.08.2025

09:00 am - 5:30 pm

Tuesday, 05.08.2025

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.09.2025
Düsseldorf
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
Room rate: € 118,24 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 04.09.2025

09:00 am - 5:30 pm

Friday, 05.09.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.10.2025
Frankfurt a. M.
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
DoubleTree by Hilton Niederrad
DoubleTree by Hilton Niederrad
Herriotstraße 2, 60528 Frankfurt a. M.
Room rate: € 92,04 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 22.10.2025

09:00 am - 5:30 pm

Thursday, 23.10.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
06.11.2025
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 06.11.2025

09:00 am - 5:30 pm

Friday, 07.11.2025

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.11.2025
Munich
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
The Rilano Hotel München
The Rilano Hotel Munich
Domagkstraße 26, 80807 Munich
Room rate: € 134,28 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 24.11.2025

09:00 am - 5:30 pm

Tuesday, 25.11.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:30 pm

Thursday, 11.12.2025

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.01.2026
Berlin
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Hotel Dorint Kurfürstendamm Berlin
Hotel Dorint Kurfürstendamm Berlin
Augsburger Strasse 41, 10789 Berlin
Room rate: € 157,93 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 29.01.2026

09:00 am - 5:30 pm

Friday, 30.01.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.02.2026
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 23.02.2026

09:00 am - 5:30 pm

Tuesday, 24.02.2026

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.03.2026
Cologne
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Best Western Plus Hotel Köln City
Best Western Plus Hotel Cologne City
Innere Kanalstraße 15, 50823 Cologne
Room rate: € 133,81 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 12.03.2026

09:00 am - 5:30 pm

Friday, 13.03.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.04.2026
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 21.04.2026

09:00 am - 5:30 pm

Wednesday, 22.04.2026

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.05.2026
Stuttgart
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Mövenpick Hotel Stuttgart Messe&Congress
Mövenpick Hotel Stuttgart Messe&Congress
Flughafenstraße 43, 70629 Stuttgart
Room rate: € 138,96 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 04.05.2026

09:00 am - 5:30 pm

Tuesday, 05.05.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.06.2026
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 11.06.2026

09:00 am - 5:30 pm

Friday, 12.06.2026

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.07.2026
Hamburg
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Courtyard by Marriott Hamburg City
Adenauerallee 52, 20097 Hamburg
Room rate: € 128,21 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 23.07.2026

09:00 am - 5:30 pm

Friday, 24.07.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.08.2026
Live-Online
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 27.08.2026

09:00 am - 5:30 pm

Friday, 28.08.2026

09:00 am - 4:30 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.09.2026
Frankfurt a. M./Oberursel
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
elaya hotel frankfurt oberursel
elaya hotel frankfurt oberursel
Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel
Room rate: € 128,49 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 23.09.2026

09:00 am - 5:30 pm

Thursday, 24.09.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 7535
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 31986
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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