Contents
Basics of project management
- Project and process, project work and day-to-day business.
- The world of projects: Foundations, methods, principles.
- The common thread running through the project: phases, processes, milestones.
Project start
- Order clarification: With briefing and re-briefing on the project profile.
- Risk analysis: recognizing opportunities and threats, taking appropriate measures.
- Stakeholders: Are they all on board and rowing in the same direction? What to do if not?
- Set-up: Roles and functions in heterogeneous and interdisciplinary teams.
Project planning
- Realistic timing with work packages, structure plan, network plan and resource plan.
- Good to know: Lead times, milestones, critical path.
- Or even agile with Scrum - nimbly sprinting over hill and dale.
Project management
- In the project cockpit: information, coordination and communication.
- Control and tracking: project status, reviews, reporting, traffic light signals.
- Plan deviations, change management and adjustments.
- Acting and arguing confidently in the "magic triangle".
- The usual pitfalls, typical turbulence and practical solutions.
Project completion
- Handover, acceptance, evaluation, log book and lessons learned
Application of project management tools with transfer to your projects.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You will learn the important basics of project management and how to apply the project management tools pragmatically and successfully.
You train how to
- structure your projects according to your client's objectives in a results-oriented manner and lead them to the desired success,
- Use your own resources and those of your organization efficiently and effectively,
- optimize cooperation with other third parties,
- further improve procedures you are already familiar with and
- Increase your company's success.
Please bring your own marketing and product management-specific problems (including specific questions). We will work together to develop best practice models and apply the tools taught.
Methods
Input sequences from the trainer, exercises based on practical project examples from the participants, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer will show you in a clear and pragmatic way how you can use suitable project management methods to make your complex projects even more successful.
Input sequences from the trainer, exercises based on practical project examples from the participants, moderated exchange of experiences, discussion of case studies. Our:e experienced:e trainer will show you in a clear and pragmatic way how you can use suitable project management methods to make your complex projects even more successful.
Recommended for
Specialists and managers from the fields of marketing, communication, product management, event management, project managers and decision makers who will be entrusted with the task of managing projects in the future or who are already involved in projects.
Further recommendations for "Project Management for Marketing and Product Management"
Attendees comments
"I particularly liked the fact that the speaker is very experienced, comes from the field himself and therefore knows what he is talking about."

"Fresh presentation style, experienced trainer, good atmosphere, people from many companies & industries."

"Group work, case studies, common thread, structure of the content, everything was very easy to understand!"

"I particularly liked the way the trainer responded to everyone individually and the numerous tips. The seminars are extremely valuable. Top!"

"I particularly liked the flexible exchange and the structured yet flexible approach to the presentation. Questions and experiences were addressed. Slides and possible methods were presented in an understandable way. It was an entertaining training with very interesting, applicable and encouraging content."

"I particularly liked the clear communication of the trainer, the experience from everyday working life and the open exchange."

"I particularly liked the personal and uncomplicated approach."

"It was an entertaining training with a pleasant speaker and a pleasant training method."

"I have always had good experiences with trainers and seminar content."

"I took away a lot of inspiration and practical tips!"

Seminar evaluation for "Project management for marketing and product management"







7535
Start dates and details
Monday, 23.06.2025
09:00 am - 5:30 pm
Tuesday, 24.06.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 04.08.2025
09:00 am - 5:30 pm
Tuesday, 05.08.2025
09:00 am - 4:30 pm
Thursday, 04.09.2025
09:00 am - 5:30 pm
Friday, 05.09.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Wednesday, 22.10.2025
09:00 am - 5:30 pm
Thursday, 23.10.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 06.11.2025
09:00 am - 5:30 pm
Friday, 07.11.2025
09:00 am - 4:30 pm
Monday, 24.11.2025
09:00 am - 5:30 pm
Tuesday, 25.11.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Wednesday, 10.12.2025
09:00 am - 5:30 pm
Thursday, 11.12.2025
09:00 am - 4:30 pm
Thursday, 29.01.2026
09:00 am - 5:30 pm
Friday, 30.01.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 23.02.2026
09:00 am - 5:30 pm
Tuesday, 24.02.2026
09:00 am - 4:30 pm
Thursday, 12.03.2026
09:00 am - 5:30 pm
Friday, 13.03.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Tuesday, 21.04.2026
09:00 am - 5:30 pm
Wednesday, 22.04.2026
09:00 am - 4:30 pm
Monday, 04.05.2026
09:00 am - 5:30 pm
Tuesday, 05.05.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 11.06.2026
09:00 am - 5:30 pm
Friday, 12.06.2026
09:00 am - 4:30 pm
Thursday, 23.07.2026
09:00 am - 5:30 pm
Friday, 24.07.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 27.08.2026
09:00 am - 5:30 pm
Friday, 28.08.2026
09:00 am - 4:30 pm
Wednesday, 23.09.2026
09:00 am - 5:30 pm
Thursday, 24.09.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.