Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?

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This e-learning is held in German and English.

Whether you are a start-up or an established brand, your products or services are in dynamic competition with many other innovation-driven providers. Does the market already know you well? Do your customers know what you stand for? Do they understand your advertising messages? And are you aligning your marketing strategies with the needs of your customers ?
If you can't answer these questions yet, you've come to the right place. Find out how you can define your own market position and how you can differentiate yourself from the competition. Understand your opportunities in the market and get to know your potential customers better.
This is the only way you can develop strategies to prepare yourself for the market of the future and continue to develop in an innovative and customer-oriented way.

Learning objectives

You understand why market analyses are relevant for your products or your brand so that you are not flying blind.
You can use key figures to illustrate the position you already occupy in the market and the potential that still exists for your product or brand.
You determine your own brand awareness step by step and adjust your positioning in a targeted manner.
You carry out concept and product tests and can try out new, innovative ideas directly on customers before developing them in the wrong direction for a long time.
You know where to get data for your analyses.

Methods

Multimedia, short learning units on specific issues.
Explanatory films clarify connections.
Step-by-step instructions facilitate the transfer to your everyday work.

Recommended for

Specialists and junior staff as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.

More than 100 courses in one subscription

€ 39,- / Month
plus VAT

Online

On demand

German | English

Contingents of 50 learners or more

Pricing upon request

Online

On demand

German | English

Request

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