Whether you are a start-up or an established brand, your products or services are in dynamic competition with many other innovation-driven providers. Does the market already know you well? Do your customers know what you stand for? Do they understand your advertising messages? And are you aligning your marketing strategies with the needs of your customers ?
If you can't answer these questions yet, you've come to the right place. Find out how you can define your own market position and how you can differentiate yourself from the competition. Understand your opportunities in the market and get to know your potential customers better.
This is the only way you can develop strategies to prepare yourself for the market of the future and continue to develop in an innovative and customer-oriented way.
Learning objectives
- You understand why market analyses are relevant for your products or your brand so that you are not flying blind.
- You can use key figures to show what position you already occupy in the market and what potential is still available for your product or brand.
- You determine your own brand awareness step by step and adjust your positioning in a targeted manner.
- You carry out concept and product tests and can try out new, innovative ideas directly on customers before developing them in the wrong direction for a long time.
- You know where to get data for your analyses.
Methods
- Multimedia, short learning units on specific issues.
- Explanatory films clarify connections.
- Step-by-step instructions facilitate the transfer to your everyday work.
Recommended for
Specialists and junior staff as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.