Training
This training is held in German.
Sustainability is becoming an increasingly important topic in event marketing. This is because events and trade fairs must also increasingly make their contribution to achieving sustainability goals in companies.
In our training course, you will learn the basics in a practical way: How can events be made "greener"? What does sustainability mean beyond that? What levers are there? How do you recognize the most efficient measures? And how do you reduce the "footprint" of your events while keeping an eye on your goals? Which seals and certifications should you be aware of? Which examples of best practice show the way? Find out how you can design, implement and measure your events more sustainably!
Contents
Introduction
- The term sustainability: meaning and history.
- The 3-pillar model.
- The 2030 Agenda and its 17 goals.
- The status quo: events and sustainability.
- The trending topic of "green events" and its significance in the near future.
Decision-making aids: Presence, digital or hybrid?
- Occasions and objectives of event marketing measures.
- How to balance event success with the sustainability goals of your training event .
Strategy and conception
- Define the sustainability goals of your events.
- How to recognize and exploit sustainability potential.
- Practical tips and tricks for the design.
Factors influencing sustainability
- Framework conditions - setting the first markers.
- The right choice of hotel and location.
- From A to B: arrival and local transportation.
- Compensation - modern indulgences?
- The most important trades and their adjusting screws.
- Participant handling from invitation to give-aways.
Measurement and performance review
- Overview: Tools for measuring the Footprint.
- consultants and institutes.
- Certifications and seals.
Communication of sustainability measures for events
- To internal stakeholders.
- To your event attendees.
- To the outside.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- They know the facets of the term sustainability.
- You will receive an overview of the topic in connection with event marketing.
- You know the 17 Sustainable Development Goals (SDGs).
- You will know the most important ways of influencing sustainability and will be able to select them in line with your event objectives.
- You know how to make your event projects more sustainable.
- You know the easiest places to achieve the most lasting effects.
- You know the most important and trustworthy seals and certificates.
- They know the differences between sustainable measures and "greenwashing".
- You will receive valuable tips and assessments for your own events.
Methods
In-person events
Trainer input, best practice, discussions, exchange of experience, checklists, Q+A, practical exercises.
Live online events
Trainer input, best practice, discussions, exchange of experience, checklists, Q+A, practical exercises.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing, event marketing, event management, sales, PR and corporate communications, product management, brand management, event organization, sustainability and CSR managers.
Further recommendations for "Sustainability in event marketing"
Attendees comments
"I particularly liked the communication with each other, the open discussions and the change of perspective."
Pia Drescher
rku.it GmbH
"Very practical and lots of ideas, I liked that."
Ann Michael
EEW Energy from Waste GmbH
"I liked the small group. Very good training for years."
Natalija Radoicic
TÜV SÜD Product Service GmbH
"I particularly liked the numerous examples and the exchange with the seminar leader and the participants."
Abdelhak Ouajoudi
UKM Münster
Seminar evaluation for "Sustainability in event marketing"
4.6 from 5
with 63 ratings
training content:
4.6
Content comprehensibility:
4.8
Practical relevance:
4.2
Trainer expertise:
4.7
Participant orientation:
4.9
Method variety:
4.4
On-site training together
Booking number
31364
31364
€ 1.490,-
plus VAT
2 days
in Munich
on 29.10.2025
German
Joint online training
Start dates and details
16.07.2025
Live-Online
Booking number:
32515
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 16.07.2025
09:00 am - 5:00 pm
Thursday, 17.07.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.10.2025
Munich
Booking number:
31364
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 29.10.2025
09:00 am - 5:00 pm
Thursday, 30.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.02.2026
Live-Online
Booking number:
32515
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 02.02.2026
09:00 am - 5:00 pm
Tuesday, 03.02.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
31364
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32515
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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