Training
This training is held in German.
Do you want your company, your brand or your product to be showcased and experienced emotionally? Learn how live events can be professionally designed, implemented and integrated into your overall marketing communication. Which methods and stylistic devices, which formats, channels, environments and content do you need for this? How do you reach and inspire your target groups? And how can you sustainably increase their involvement? Bring your knowledge up to date!
Contents
Basics
- Public events, consumer events, corporate events.
- Events as a medium and instrument of marketing communication.
Preparation
- Define goals.
- Identify and classify target groups.
- Develop and formulate message and key message.
Event conception
- Building blocks and elements of an event concept.
- Storytelling, staging and dramaturgy.
- Current formats for infotainment and entertainment.
- Interaction and participation of the target group.
- Integration of social media, integrated communication.
Creation
- With system and method to innovative program ideas, attractive locations and interactive event formats.
Realization
- Project management for events: the roadmap to the event!
- Reliable figures, realistic timing, clear milestones.
- Current trends and topics from the field: digital and hybrid events, agile project management, future topics in the industry.
- Tips, tricks and best practice examples.
Follow-up
- Measuring success and obtaining feedback.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know how to design contemporary events.
- You know their success factors and danger spots.
- You know the most important creativity techniques for generating ideas.
- You know how an event concept is structured.
- You can design a training event and get it off the ground.
- You know how events are professionally integrated into the overall marketing communication and you can measure the corresponding successes.
- You know how to get the participants' attention.
- You are familiar with participative event formats and their advantages and disadvantages.
- You will receive valuable tips and assessments for your own events.
Methods
In-person events
trainers, best practice, worst-case examples, practical exercises, exchange of experience.
Live online events
trainers, best practice, worst-case examples, practical exercises, exchange of experience.
The following third-party tool can be used in the event:
Recommended for
marketing, event marketing, event management, sales, PR, product management, brand management, social media marketing, event organization, corporate communications.
Further recommendations for "Live communication with event marketing"
Seminar evaluation for "Live communication with event marketing"
4.6 from 5
with 182 reviews
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.6
On-site training together
Booking number
1925
1925
€ 1.490,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Start dates and details
17.09.2025
Live-Online
Booking number:
33700
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Thursday, 18.09.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.10.2025
Hamburg
Booking number:
1925
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 21.10.2025
09:00 am - 5:00 pm
Wednesday, 22.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.01.2026
Munich
Booking number:
1925
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 27.01.2026
09:00 am - 5:00 pm
Wednesday, 28.01.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.04.2026
Live-Online
Booking number:
33700
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 13.04.2026
09:00 am - 5:00 pm
Tuesday, 14.04.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
19.05.2026
Düsseldorf
Booking number:
1925
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 19.05.2026
09:00 am - 5:00 pm
Wednesday, 20.05.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
09.07.2026
Berlin
Booking number:
1925
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 09.07.2026
09:00 am - 5:00 pm
Friday, 10.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
1925
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33700
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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