Training
This training is held in German.
Digital and hybrid event formats will continue to play an important role in the future. Put your event strategy to the test: Which events also work purely digitally? When should you also offer a digital channel for face-to-face formats? And how do you secure the audience's attention there?
You will receive an overview of relevant tools, interaction options and platforms from a dynamic range of providers. After the training with valuable practical tips, you will know how to successfully plan and implement digital and hybrid events.
Contents
Classic event formats and their digital twins
- Event manager:in 2.0, definition.
- Classic formats and their transformation into digital or hybrid events.
- Goals of live communication.
- Decision: presence, digital or hybrid.
- Special planning features.
Technology and tools for hybrid and digital event formats
- Overcoming hurdles with technology and co.
- Locations or studios: the right choice.
- The "platform" as a multifunctional solution.
- Tools for interaction and participation.
Hybrid and digital events in practice
- Dramaturgy and staging.
- The role of moderators and speakers.
- Direction and rehearsals.
- A look into the future of digital and hybrid events.
- Summary.
- Q + A.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to define and use the most important digital and hybrid event formats for your objectives.
- You know which type of event suits your communication goals.
- You know the key parameters for a successful digital or hybrid event.
- You will learn what you need to pay attention to during planning and implementation.
- You will gain insights into numerous practical examples.
- You will receive specific tools to help you manage partners and suppliers for your event.
- You know the advantages and disadvantages of a hybrid or digital event.
- You will gain valuable insights for your own events.
- You can combine existing marketing strategies with hybrid and digital events.
Methods
In-person events
Live presentation, trainer input, exchange of experience, expert discussions, practical examples, practical exercises.
Live online events
Live presentation, trainer input, exchange of experience, expert discussions, practical examples, practical exercises.
The following third-party tool can be used in the event:
Recommended for
Anyone who wants to gain an overview of the possibilities of hybrid and online events: Specialists and managers from marketing, event marketing, event management, event organization, brand management, brand communication, PR and corporate communication, social media marketing, product management, sales, agency employees. The training also offers participants with little or no prior knowledge a good introduction to the topic of hybrid and digital events.
Further recommendations for "Successfully planning and implementing hybrid and digital events"
Attendees comments
"I particularly enjoyed the exchange of experiences."
Kim Flammang
regio iT GmbH
"I can recommend the training because of the easy handling, the user-friendly learning environment, the good trainer and the helpful content."
Sarah Betz
German Research Foundation
"I particularly liked the structure of the seminar and the fact that the content was well coordinated."
Eva Zäh
Athlon
Seminar evaluation for "Successfully planning and implementing hybrid and digital events"
4.4 from 5
with 60 ratings
training content:
4.5
Content comprehensibility:
4.7
Practical relevance:
3.8
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.3
On-site training together
Booking number
31363
31363
€ 1.140,-
plus VAT
1.5 days
in Stuttgart
on 04.11.2025
German
Joint online training
Start dates and details
11.09.2025
Live-Online
Booking number:
33733
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
Days & Times
1.5 days
Limited number of participants
Thursday, 11.09.2025
09:00 am - 4:15 pm
Friday, 12.09.2025
09:00 am - 12:15 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.11.2025
Stuttgart
Booking number:
31363
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Days & Times
1.5 days
Limited number of participants
Tuesday, 04.11.2025
1:30 pm - 5:00 pm
Wednesday, 05.11.2025
09:00 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.03.2026
Live-Online
Booking number:
33733
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
Days & Times
1.5 days
Limited number of participants
Monday, 02.03.2026
09:00 am - 4:15 pm
Tuesday, 03.03.2026
09:00 am - 12:15 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
The next booking ensures this course will take place
Booking number:
31363
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1.5 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33733
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1.5 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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