Contents
Basics: New possibilities in marketing and event planning with artificial intelligence
- What is generative AI?
- How smart is generative AI?
- Opportunities and risks in the use of artificial intelligence.
- ChatGPT, Gemini and Co. - Who can do what?
- data privacy and ethics: limits to the use of AI.
Introduction to prompting: good questions for good answers
- C.R.E.A.T.E. as a formula for success.
- N ways to success with prompting.
- Limits of prompting.
AI in the practice of event planning
- Persona description.
- Location check.
- Plan the agenda.
- Structure and optimize your website.
- Marketing texts for websites, social media and mailings.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You know the possibilities for using AI in the event and marketing sector.
- You will receive concrete assistance in formulating effective prompts.
- You will develop the ability to use AI to save resources in your event planning.
- You will receive specific tips for the use of ChatGPT and Google Gemini in the planning and marketing of events.
After this training you can:
- ChatGPT and Google Gemini in different phases of event management.
- Benefit from the creative potential of AI when planning events and communication.
- Design new events in conjunction with ChatGPT or Google Gemini.
Methods
Trainer input, case studies, exercises, exchange of experiences, small group and individual work, Q+A
Recommended for
career changers in (event) marketing, PR and corporate communications, specialists and managers from (event) marketing, PR and corporate communications, Employees from event management and product management.
Further recommendations for "Event creation with AI: Success strategies with ChatGPT, Google Gemini & Co."
Seminar evaluation for "Event creation with AI: Success strategies with ChatGPT, Google Gemini & Co."







Start dates and details

Wednesday, 25.06.2025
09:00 am - 1:00 pm

Monday, 21.07.2025
09:00 am - 1:00 pm

Monday, 15.09.2025
09:00 am - 1:00 pm

Thursday, 04.12.2025
09:00 am - 1:00 pm