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certified AI-Expert:in marketing
From basic knowledge to application: Artificial intelligence for marketing professionals
This course is held in German.
Artificial intelligence must be understood so that we can use it properly. This requires experts who are proficient in AI tools and can use them strategically. With this course, you will take on this role of the future. From data analysis and process automation to personalized customer communication, AI is also gaining importance in marketing. In the compulsory module, you will first learn the basics and possible applications of artificial intelligence. Whether AI-powered content, SEO, media relations, event creation, creativity, or UX design—in the elective modules, you can choose the two AI topics that are relevant to your work in marketing. After completing the course, you will have in-depth knowledge and be able to apply AI directly in your practice.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified AI-Expert:in marketing
Compulsory seminar (attendance or online)
2 days
Artificial intelligence: basics, applications and future prospects
Choose two elective modules:
Elective module 1 (online)
1 day
Mastering the future - using AI successfully for marketing & sales
Elective module 2 (online)
1 day
Create videos, photos and more with artificial intelligence
Elective module 3 (online)
1 day
Search engine optimization (SEO) with AI-based content marketing
Elective module 4 (online)
1 day
AI in media relations
Elective module 5 (online)
1 day
Artificial intelligence for UX professionals
Elective module 6 (attendance or online)
1.5 days
AI-generated copywriting for corporate communications and marketing
Elective module 7 (attendance or online)
1 day
Creative with AI: How to create better ideas with ChatGPT & Co.
Elective module 8 (online)
1 day
Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.
Final examination
45 minutes
E-exam: certified KI-Expert:in marketing
The course comprises one compulsory seminar, two elective seminars and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.
You will receive a certificate of completion from the Haufe Akademie, certified by the Mannheim School of Management, as proof of the skills acquired in the individual seminars.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
attendees:
- acquire comprehensive knowledge of the fundamentals and applications of AI.
- gain practical insights into the use of AI to improve data analysis and decision-making.
- gain an understanding of the regulatory and ethical aspects of AI.
- are able to use AI strategically within the company.
- develop an awareness of data quality and data privacy when dealing with AI.
- are prepared for the future requirements and areas of application of AI in the world of work.
- learn how they can use suitable AI tools to benefit their marketing practice.
- get an overview of already functioning use cases in marketing.
- gain an understanding of what is possible in marketing with AI and where its limits lie.
- learn to write prompts that deliver satisfactory results.
- learn how to efficiently integrate artificial intelligence into their marketing.
- The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Recommended for
Specialists/executives from (onlinemarketing, social media, content marketing, communication, press and public relations, advertising, e-commerce, sales & distribution, HR, product management as well as online editors, employees from companies, agencies and consulting firms. Anyone who wants to gain a sound understanding of AI and its diverse applications in marketing .
Final examination
Examination requirements
Prerequisite is the completion of the compulsory seminar and the two elective seminars.
Form of examination
Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.
Exam contents
The contents of the compulsory module and the two elective modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all modules have been completed.
After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Managementcertified KI-Expert:in marketing". This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "certified KI-Expert:in marketing"
Haufe Online Day: AI in marketing
Using ChatGPT & Co. successfully in product management
Mastering the Future I – Using AI successfully for marketing and sales (basics)
Further training certified Social Media Manager
Further training certified Content marketing Manager:in
AI tools in marketing marketing: overview, applications, opportunities
Google Ads with AI: faster, more efficient, and more automated success
Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced)
Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.
Further training together
Booking number
41455
41455
€ 2.940,-
plus VAT
4 days
1 compulsory seminar, 2 elective seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Arrival via Deutsche Bahn
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