Experience in 8 sessions how you can immediately integrate AI tools into your day-to-day marketing activities. With live demos, tried-and-tested strategies and concrete quick wins for your team.
One day. Six experts. Countless ideas for your marketing. Learn how to not only understand artificial intelligence, but also how to actually use it. From content creation and meeting optimization to AI visibility for your offerings.
At the Haufe Online Day: AI in Marketing, you will not only be served up tool tips, but also workflows that work in your everyday life.
Live online session with 6 top speakers
1 day of concentrated AI knowledge
Tried and tested workflows, live demos, templates
Start your day with four sessions that show you exactly how AI can make your daily work easier. In the morning, you’ll explore quick-win tools, process-driven AI strategies, creative methods using ChatGPT, and meeting optimization.
These sessions lay the foundation for your use of AI:
Please note that these are tentative times and are subject to change.
9:15
Clock
Patrick Klingberg
Three simple AI approaches that Patrick uses every day. With live demos, templates and quick wins to get started right away.
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
9:40
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Heiko Willers
Why AI only scales with clear processes. Using practical examples, you will see how data-based workflows and cross-functional teams combine efficiency and creativity.
Artificial intelligence is changing marketing - but its success depends less on tools than on clear processes. The presentation shows why the future of marketing is process-driven and how companies can only use AI in a scalable way if they rethink their organization. Practical examples will show how data-based workflows and cross-functional teams combine efficiency and creativity - and what skills marketeers need to develop into the CMO of the future.
Processes are his thing. Heiko shows how marketing teams can use AI in a scalable way, with clear structures.
10:45
Clock
Ralf Ressmann
Use AI as a thinking partner. Proven prompt techniques, simple frameworks and concrete routines for your workflow.
Creativity meets systematics. Ralf turns AI into a thinking partner that makes your ideas better instead of replacing them.
11:35
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Anna Kofler
Proven tools for coordinating appointments, creating agendas and writing minutes based on AI.
In many teams, the organization of meetings takes up more time than the meeting itself: Coordinating appointments, creating agendas, writing minutes. In this keynote, we will present tried-and-tested tools that can be used to take over these tasks using AI - linked to an end-to-end meeting process.
Efficiency without extra effort. Anna knows the tools and processes that really take the pressure off teams. Whether it's meetings or workflows.
In the afternoon, you’ll dive deeper into the topic. In four focused sessions, our “ experts ” will use best-practice examples to show you techniques you can apply right away in your daily life.
Please note that these are estimated times and are subject to change.
13:00
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Thorsten Piening
Thorsten shows you the seven levers that make the difference. You'll learn how to give AI the right data, which model is good for what and how to optimize your content for SEO and against competitors. With the four prompting building blocks that really count.
Implementing high-quality content efficiently. Thorsten knows how to use AI for SEO-optimized texts without them sounding generic.
14:00
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Michael Netsch
Which AI tools are really worth it? Michael gives you an overview of text-to-video, AI images, and audio generation, using real brand examples to show where AI accelerates content production and where it (still) has its limitations. Plus: Which trends you should keep an eye on in 2026/27.
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
2:50 p.m.
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Anna Kofler
This session is not about visions for the future, but about what is already possible today. We will present three marketing roles and the associated digital employees who are already reliably supporting our marketing today - from content creation and publishing to photo creation. There is also an insight into tools that we use in our day-to-day work. For all those who want to automate sustainably instead of just testing.
Efficiency without extra effort. Anna knows the tools and processes that really take the pressure off teams. Whether it's meetings or workflows.
3:40 p.m.
Clock
Patrick Klingberg
Find out which technical and content levers strengthen your AI authority. Plus concrete steps to get your content played out more often in response. Practical tools and live checks included.
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
4:15 p.m.
Clock
Featuring the speakers, moderated by Patrick Klingberg
Your questions about tools, implementation and specific challenges in your team.
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
Processes are his thing. Heiko shows how marketing teams can use AI in a scalable way, with clear structures.
Creativity meets systematics. Ralf turns AI into a thinking partner that makes your ideas better instead of replacing them.
Implementing high-quality content efficiently. Thorsten knows how to use AI for SEO-optimized texts without them sounding generic.
Content is king. And on social media, video is the king of kings. Michael knows how to create really good videos, tell stories with them and set the right hook.
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
Digital architect
When it comes to social media or Kl, there's no getting around Patrick. The "digital architect" is a sparring partner and first mover for everything related to trends in artificial intelligence.
Efficiency without extra effort. Anna knows the tools and processes that really take the pressure off teams. Whether it's meetings or workflows.
Efficiency without extra effort. Anna knows the tools and processes that really take the pressure off teams. Whether it's meetings or workflows.
"I think in terms of prototypes, not perfection—because speed and practical testing teach more than any strategy presentation."
Processes are his thing. Heiko shows how marketing teams can use AI in a scalable way, with clear structures.
Processes are his thing. Heiko shows how marketing teams can use AI in a scalable way, with clear structures.
every participant will be able to take three things away from my seminars: strategic perspectives, up-to-date practical knowledge and hands-on tips that can be implemented tomorrow."
Creativity meets systematics. Ralf turns AI into a thinking partner that makes your ideas better instead of replacing them.
Creativity meets systematics. Ralf turns AI into a thinking partner that makes your ideas better instead of replacing them.
"Digital communication is a team sport. My projects are all about B2B marketing and corporate storytelling. I accompany my customers on an interim basis or as a consultant and use this experience for very practice-oriented training."
Implementing high-quality content efficiently. Thorsten knows how to use AI for SEO-optimized texts without them sounding generic.
Implementing high-quality content efficiently. Thorsten knows how to use AI for SEO-optimized texts without them sounding generic.
"I convey practical, entertaining and passionate content on the subject of online marketing from my 20 years of experience as founder and managing director of several online marketing agencies and as serial founder of various start-ups in the field of e-commerce and other digital business models."
Video? Pictures? Audio? Michael shows you where AI content stands today and how you can use the tools for your brand.
Video producer and moving image consultant, trainer
Video? Pictures? Audio? Michael shows you where AI content stands today and how you can use the tools for your brand.
"In today's world, attention is a scarce commodity and images often speak louder than words. That's why the ability to tell stories with videos is the key to successfully getting your message across to your target group."
At this event, you not only collect ideas, but also real tools. Each speaker will share the prompts, tools and processes that they themselves use on a daily basis. So you don't leave the event with nice ideas, but with real, useful ideas for your own everyday life.
The templates that speakers use every day
What is worthwhile for which task
How other teams use AI productively
Not just slides, but real tools in action
All materials for follow-up work
Your questions, directly to the experts
Booking no:
42273
We are there for you Monday to Friday from 8:00 to 17:00.
