Conference
New

Haufe Online Day: AI in marketing

Intelligent strategies - efficient & future-oriented

Favorite Share Open as PDF (German) PDF FILE
This conference is held in German.
At the Haufe Online Day, you will learn how to use artificial intelligence specifically in marketing. From AI tools for B2B marketing to automated content production and creative approaches - you will gain practical insights here. You will also learn how AI-based content marketing can strengthen your SEO strategy and make your offers visible with LLMO and GEO - whether with ChatGPT or Google AI. Social media is integrated as a matter of course. Compact, practical and future-oriented!

Contents

Live online session - including AI methods!

AI in marketing 

  • Update,
  • AI tools marketing
  • Prompten - Focus on B2B marketing

Content production with AI

  • Videos, photos, texts

Creative with AI

  • Understanding thought processes
  • Refining ideas with AI
  • Reflecting on decisions with AI
  • Develop your own thinking practices

Search engine optimization (SEO) with AI-based content marketing

  • Introduction and basics
  • Using ChatGPT correctly for content creation: Prompting for professionals
  • Stay in touch!
  • Evaluation and control

Automation & AI agents

LLMO & GEO - AI visibility for your offers

  • Technology
  • Content & relevance for ChatGPT & Co.
  • Optimize Google AI Overviews

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

attendees:

  • acquire comprehensive knowledge of the fundamentals and applications of AI.
  • gain practical insights into the use of AI.
  • learn how they can use suitable AI tools to benefit their marketing practice.
  • get an overview of already functioning use cases in marketing.
  • gain an understanding of what is possible in marketing with AI and where its limits lie.
  • learn how to efficiently integrate artificial intelligence into their marketing.
  • The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

Methods

Live online conference with presentations, Q & A sessions (answering open questions from attendees) following all presentations, deep dive sessions, best practice examples, tips & tricks.

Tool

The following third-party tool can be used in the event:

Recommended for

Specialists/executives from (onlinemarketing, social media, content marketing, communication, press and public relations, advertising, e-commerce, sales & distribution, HR, product management as well as online editors, employees from companies, agencies and consulting firms. Anyone who wants to gain a sound understanding of AI and its diverse applications in marketing .

Open Badges - Show what you can do digitally too.

Open Badges: Qualification 4.0

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Haufe Online Day: AI in marketing"

AI tools in marketing marketing: overview, applications, opportunities

Mastering the future - using AI successfully for marketing & sales

Create videos, photos and more with artificial intelligence

Event creation with AI: Success strategies with ChatGPT, Google Gemini & Co.

Search engine optimization (SEO) with AI-based content marketing

Social media & AI

AI in media relations

Artificial intelligence for UX professionals

AI-generated copywriting for corporate communications and marketing

Introducing AI in marketing - with optimized processes

AI in performance marketing

AI in marketing - legal foundations & best practices

Creative with AI: How to create better ideas with ChatGPT & Co.

Next Level ChatGPT for marketing & Co.

Market intelligence with AI: selecting use cases & tools, planning implementation

Crash course LLMO & GEO - AI visibility for your offers

Joint online training
more
Booking number
42273
€ 490,- plus VAT
Details
1 day
Online
on 12.03.2026
German
Events
Haufe Akademie App - for me

Start dates and details

  Select time period
0 events
12.03.2026
Live-Online
Details
Booking number: 42273
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Course
zoom
zoom
Read more
Technical notes
We use various software to conduct our online events.
To the system check
Days & Times
1 day

Thursday, 12.03.2026

09:00 am - 5:00 pm

Special conditions
Save when you register together! - 10% discount for the:2nd-4th participant - 15% discount for the:5th-8th participant - 20% discount from:the 9th participant The discount cannot be combined with other discounts and is only valid when booking the Haufe Online Day: AI in Marketing.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 42273
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
1 day
Special conditions
Save when you register together! - 10% discount for the:2nd-4th participant - 15% discount for the:5th-8th participant - 20% discount from:the 9th participant The discount cannot be combined with other discounts and is only valid when booking the Haufe Online Day: AI in Marketing.
Booking number: 42273
€ 490,- plus VAT.
€ 583.10 incl. VAT.
Details
1 day
Special conditions
Save when you register together! - 10% discount for the:2nd-4th participant - 15% discount for the:5th-8th participant - 20% discount from:the 9th participant The discount cannot be combined with other discounts and is only valid when booking the Haufe Online Day: AI in Marketing.
Book later
You are welcome to make a non-binding advance reservation.
Book in advance
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
e-mail notification
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,500+ further training
620,000+ apprentices per year
Over 95% positive reviews
2,600+ trainers and coaches
18,000+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

service@haufe-akademie.de
+49 761 595339-00
*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.