AI tools in marketing marketing: overview, applications, opportunities
Your compass for the selection and productive use of AI in marketing
4.6
Contents
Introduction to the basics of AI
- What is AI and how does it work?
- Importance of innovation culture in the company.
Prompt Engineering
- What is prompt engineering and how does it work?
- How can prompt engineering be used in marketing marketing?
- Practical application examples for prompt engineering in marketing marketing.
Presentation and possible applications of AI tools (e.g. ChatGPT) in marketing marketing
- Market analysis.
- Create personas.
- Social media editorial plan.
- Initial text creation.
- Content editing.
- Image and video generation.
- Web analysis.
Outlook on future developments in the field of AI in marketing marketing.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You benefit from:
- an overview of the basics of AI and various application examples in marketing marketing.
- a presentation of various AI tools and their possible applications in marketing marketing as well as their selection for your own work.
- the understanding of prompt engineering and its practical application examples in marketing marketing.
- an overview of the many possible applications of AI in marketing marketing, e.g. in the creation of market analyses, personas, text content and social media editorial plans, with practical tips.
- an outlook on future developments in the field of AI in marketing marketing.
Methods
Trainer input, case/best-practice examples, exchange of experience, practical tips.
Tool
Recommended for
Specialists and managers from marketing and communication departments, HR departments as well as managing directors and owners of companies. Anyone who wants to develop AI applications such as ChatGPT for their company and make their marketing activities even more successful
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Start dates and details
Tuesday, 16.06.2026
09:00 am - 12:00 pm
Tuesday, 22.09.2026
1:00 pm - 4:00 pm
Friday, 13.11.2026
1:00 pm - 4:00 pm
Thursday, 18.02.2027
1:00 pm - 4:00 pm
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