Training
This training is held in German.
Buying centers, the key decision-makers in B2B, have significantly changed their communication, research and surfing habits. On the corporate side, pull instead of push strategies now dominate B2B marketing: content instead of advertising messages, webinars instead of trade fairs, Google instead of advertisements. Learn how to successfully design content marketing in the business-to-business sector in our online training course: Which content is suitable and when, how you can generate reach and leads and how you can address your target groups sustainably with conversion and content-driven digital strategies and make your sales happy in the process.
Module 1: Webinar
approx. 3 hours
Content marketing: Basics & goals / The right content at the right time
Content marketing: Basics & goals / The right content at the right time
Content marketing in the field of tension between branding and performance marketing
- Basics of content marketing.
- Content as a digital gateway for customer acquisition.
- Objectives of content marketing.
The right content at the right time
- Suitable forms and formats in B2B.
Tips for content creation and the use of AI.
- Tips for content creation.
- The role of storytelling.
- From podcast to social media snippet: Content trends.
Module 2: Webinar
approx. 3 hours
Content distribution / turning leads into customers
Content distribution / turning leads into customers
Building reach through content distribution
- The use of social media.
- The use of Google.
- The use of additional distribution channels.
Conclusion: Turning leads into customers
- Cooperation between marketing and sales.
- Content in the course of marketing automation.
Contents
Live online training!
Content marketing in the field of tension between branding and performance marketing
- Basics of content marketing.
- Content as a digital gateway for customer acquisition.
- Objectives of content marketing.
The right content at the right time
- Suitable forms and formats in B2B.
- Tips for content creation and the use of AI.
- The role of storytelling.
- From podcast to social media snippet: Content Trends.
- KPIs and measurability in content marketing.
Building reach through content distribution
- The use of social media.
- The use of Google.
- The use of additional distribution channels.
Conclusion: Turning leads into customers
- Cooperation between marketing and sales.
- Content in the course of marketing automation.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You know the advantages and disadvantages of content marketing in the B2B environment.
- You know the most important content forms and formats in content marketing.
- You know which KPIs you can achieve with which format.
- You can strategically place relevant content assets along the customer journey of your potential customers .
- You know the ideal setup for content marketing in your company.
- Live online training: You take part in a time-saving and convenient way from your home or office computer. There are no travel or accommodation costs.
- Please make sure you have a stable internet connection.
Methods
Trainer input, discussion, exchange of experience, practical exercises, group work, case study.
Recommended for
Specialists and managers from (online) marketing, content marketing, social media, brand management, corporate communications and PR, sales, e-commerce.
Further recommendations for "Conversion booster: content marketing for B2B"
Seminar evaluation for "Conversion booster: content marketing for B2B"
5 from 5
with 4 ratings
training content:
5
Content comprehensibility:
5
Practical relevance:
5
Trainer expertise:
5
Participant orientation:
5
Method variety:
5
Joint online training
Start dates and details
04.07.2025
Live online
Booking number:
33990
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Modules
2 x approx. 3 hours live online training
Limited number of participants
Webinar
Content marketing: Basics & goals / The right content at the right time
Date
04.07.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Content distribution / turning leads into customers
Date
11.07.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
05.12.2025
Live online
Booking number:
33990
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Modules
2 x approx. 3 hours live online training
Limited number of participants
Webinar
Content marketing: Basics & goals / The right content at the right time
Date
05.12.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Webinar
Content distribution / turning leads into customers
Date
12.12.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 1:00 pm
Training is guaranteed to take place
Booking number:
33990
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
2 x approx. 3 hours live online training
Limited number of participants
Booking number:
33990
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
2 x approx. 3 hours live online training
Limited number of participants
No suitable date?
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