Online Offers Marketing

Build up your skills digitally - from the comfort of your office or home!

Do you want to continue your education? Live and online? Rely on countless live online training courses on current and proven topics. If you prefer to do it anytime, you can also gain knowledge on many topics through our extensive e-learning offerings . Browse through our many digital marketing offerings and build your expertise digitally.

Further training with certificate
Marketing Essentials

Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?
Content subscription

online

E-learning

 German

Online Marketing 2025

Strategy, tools, analysis & trends - the essentials in a quick run-through
(14)

online

4 hours

Webinar

 German

Neuromarketing: brain-friendly communication and selling

How to reach your target group with the right marketing message
(12)

online

2 days

training

 German

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities
(47)

online

1.5 days

Training

 German

Successful marketing communication

Communication strategy - Media planning - Marketing campaign
(56)

online

2 days

training

 German

Successful B2B marketing

Effective levers for addressing and developing new and existing customers
(24)

online

2 days

training

 German

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(25)

online

2 days

training

 German

Online marketing compact

From A for "ad impressions" to Z for "target groups on the web"
(165)

online

2 days

training

 German

Green Marketing

How to achieve sustainable marketing and corporate communication without green washing
(16)

online

2 days

Training

 German

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments
(61)

online

2 days

training

 German

Accessible marketing

Use the accessibility guideline and make your marketing user-friendly
(6)

online

2 days

training

 German

Market research in practice: agile, online and offline

Make optimum use of do-it-yourself tools & service providers
(3)

online

2 days

Training

 German

Marketing Management

certified E-Commerce Manager:in

Get started in online retail!

4 days

Course

 German

Marketing Automation & Lead Management

Strategy and implementation in practice
(65)

online

2 days

training

 German

Campaign management compact

7 steps to a successful marketing campaign
(71)

online

2 days

Training

 German

Data Driven Marketing compact

Data-based marketing: from the basics to practical integration
(61)

online

2 days

training

 German

Corporate identity and digital brand management

Corporate Behavior - Corporate Design - Corporate Communication - Reputation Management
(5)

online

2 days

training

 German

Omnichannel marketing

Market success through cross-channel and integrated channels
(42)

online

1 day

training

 German

Digital marketing strategy

Targeted digital success!
(21)

online

2 days

Training

 German

Corporate News Hub: Effective communication planning

Using social media, newsletters, websites, PR and more with less effort and more impact
(9)

online

2 days

training

 German

Successful brand management

Brand management - building and expanding, maintaining and managing brands
(66)

online

2 days

Training

 German

Crash course in controlling for marketing and product management

You should know that!
(36)

online

2 days

training

 German

Account Based Marketing

Win profitable B2B customers with targeted campaigns
(6)

online

2 days

Training

 German

certified Marketing Manager:in

Next level marketing management: from strategy to AI integration

online

see details

Blended learning

 German

Mastering the future - using AI successfully for marketing & sales

AI up close: from the basics to practical integration
(97)

online

1 day

training

 German

Customer journey in multichannel marketing

Optimal customer experience through touchpoint analysis and marketing automation
(84)

online

2 days

Training

 German

Agile marketing compact: achieving goals faster and smarter

Agile methods in marketing: from theory to practice
(7)

online

2 days

training

 German

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store
(13)

online

2 days

training

 German

Search engine marketing

Technical SEO

How to optimize your website with technical basics
(24)

online

1 day

Training

 German

Google Ads practice day - creating, evaluating and optimizing campaigns

(97)

online

1 day

Training

 German

SEO 2025

The essentials in fast-forward
(120)

online

approx. 3 hours

Webinar

 German

Search engine marketing with SEA & SEO

From keywords, SEO trends and tools to professional Google Ads campaigns
(238)

online

2 days

training

 German

Social Media Marketing

Like it, love it, share it: writing effective social media texts

Successful copywriting for Instagram, LinkedIn & Co.
(18)

online

2 days

Training

 German

E-mail marketing compact

How your e-mailings are opened and read
(57)

online

1 day

training

 German

Successful on Instagram

How to use the channel sensibly as a company
(43)

online

approx. 3 hours

Webinar

 German

Social media ads: creatives that really work

Sustainable campaigns with creative testing and sales psychology
(12)

online

3 hours

Webinar

 German

Facebook Ads & Instagram Ads

Conception, setup and optimization of campaigns
(46)

online

1 day

Training

 German

Developing a content strategy for social media | e-learning

Successful positioning as an expert
Content subscription

online

E-learning

 German

Videos, photos and audio for effective content marketing

Small budget - big impact
(26)

online

2 days

Training

 German

Professional content marketing

Score points with your target group with the right content strategy
(215)

at 5 locations and online

2 days

Training

 German

Further training certified Content Marketing Manager

Your path to a successful content marketing strategy
(15)

online

see details

Further training

 German

Personal branding on LinkedIn

LinkedIn for entrepreneurs, the self-employed and corporate influencers
(20)

online

4 hours

Webinar

 German

Social media marketing: practical training

Successful on social media with the right tools, workflows and teams
(9)

at 2 locations and online

1 day

Training

 German

Social media marketing: practical training

Successful on social media with the right tools, workflows and teams
(5)

online

1 day

Training

 German

TikTok marketing for companies

How to use the rapidly growing social media platform for your marketing goals

online

4 hours

Webinar

 German

Community management in social media

How to successfully engage in dialog with your community and handle shitstorms
(45)

online

approx. 3 hours

Webinar

 German

Professional content marketing

Score points with your target group with the right content strategy
(28)

online

2 days

Training

 German

How To Influencer Marketing

How to work successfully with influencers
(24)

online

approx. 3 hours

Webinar

 German

Marketing with moving images

Professional appearance with online videos
(27)

online

2 days

Training

 German

LinkedIn marketing for companies

Strategies for your success in the business network
(98)

online

1 day

Training

 German

Haufe Akademie Social Media Day

Next level social media - compact & practical!
(37)

online

1 day

Conference

 German

Successful social media marketing

Targeted use of Facebook, LinkedIn, Instagram & Co.
(168)

online

2 days

training

 German

Producing social media videos with your smartphone

Inspire your target group with moving image stories on social media & co.
(6)

online

2 days

Training

 German

UX & Websites

Basic training in UX management

User experience as a competitive factor: engaging users and increasing profitability
(96)

at 5 locations

2 days

training

 German

Practical coaching UX Management

Personal support for your practical transfer

in-house

Bookable by the hour

Coaching

 German

The perfect career site - looking good alone is not enough!

HR practice workshop: Career site check, best practices, quick fixes
(7)

online

2 days

training

 German

Master Class UX Manager:in (Online)

User experience as a central management task to increase business value

6 months; approx. 3-4h/week

Course

 German

Advanced training in UX Management

Develop user experience strategies, manage processes, optimize products

online

5 months

Blended learning

 German

Google Analytics Practice Day 4 - Measuring and analyzing the success of websites

Measuring and analyzing the success of websites
(22)

online

1 day

Training

 German

User experience (UX) on websites

Create a user experience for your digital products that inspires the target group!
(73)

online

2 days

Training

 German

Basic training in UX Management (online)

User experience as a competitive factor: engaging users and increasing profitability
(17)

online

4 weeks

Blended learning

 German

Crash course in performance marketing

The turbo for your digital marketing activities!
(75)

online

2 days

training

 German

PR, copywriting & storytelling

Copywriting for PR and corporate communications

Professional writing for internal and external communication
(175)

online

3 days

Training

 German

Successful texts for marketing and product management

(84)

online

2 days

Training

 German

Gender-appropriate writing: Making texts reader-friendly and meaningful

(23)

online

approx. 4 hours

Webinar

 German

Copywriting for the web

Online texts to the point
(25)

online

2 days

Training

 German

Creative B2B communication

How to tell complex things simply and abstract things emotionally
(43)

online

2 days

Training

 German

Corporate publishing: using your own media strategically

Success with customer magazines, employee magazines, blogs and newsletters

online

2 days

Workshop

 German

Creative headlines in B2B communication

Design attention-grabbing headlines that stick in the mind
(2)

online

3 hours

Webinar

 German

Fit for Digital: Rethinking corporate communication

Corporate communication in practice
(17)

online

2 days

training

 German

Figurative language in B2B communication

How texts create images in the mind and make complex things simple
(8)

online

3 hours

Webinar

 German

Press relations compact

Basics for PR and public relations
(148)

online

2 days

training

 German

Corporate Podcast: Strategy & Implementation

Idea, production, distribution: step by step to a successful corporate podcast

online

2 days

Training

 German

Digital storytelling: strategies, key figures and artificial intelligence (AI)

Strategies, key figures, best practices: how to make digital communication successful and measurable
(11)

online

2 days

Training

 German

Cross-media storytelling in B2B communication

How to package brand messages into creative stories on all channels
(7)

online

3 hours

Webinar

 German

Storytelling in marketing and PR

Tickle your brain to stay in your head
(50)

online

2 days

Training

 German

UX writing - the best user journey on websites, in apps, software & co.

How to guide your customers precisely through your online offering
(101)

online

2 days

Training

 German

Content management & content marketing in corporate communications

Tools & strategies for sustainable communication success

online

2 days

Training

 German

Soft skills for marketing

Presentation and rhetoric for marketing and product management

Inspire listeners - convince decision makers
(18)

online

2 days

Training

 German

Self and time management for marketing and product management

Creativity and freedom instead of time pressure and stress
(25)

online

2 days

training

 German

Conflict management for marketing and product management

Train yourself to recognize conflict potential and resolve conflicts successfully
(12)

online

2 days

Workshop

 German

Communication training for marketing and product management

From briefings and budget negotiations to customer meetings
(15)

online

3 days

Training

 German

Content Marketing
AI in marketing
Marketing special topics

Law in online marketing

Legally compliant design of marketing measures on the Internet
(58)

online

3 hours

Webinar

 German

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet
(25)

online

2 days

training

 German

Live communication with event marketing

Conception, staging and realization of events
(53)

online

2 days

Training

 German

Initiating sustainable behavior: Green nudging in the company

Methods for promoting environmentally friendly behavior among employees and customers
New
(7)

online

1 * 3 hours + 1 * 4 hours

Training

 German

Give us a call or send us an e-mail

Do you have any questions?

We are there for you Mon - Fri 8:00 - 17:00.

Stephanie Göpfert

Head of Customer Service

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FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.