Online offers marketing

Build up your skills digitally - from the comfort of your office or home!

Would you like to learn more? Live and online? Take advantage of countless live online training courses on current and proven topics. If you would prefer to be independent of time: You can also gain knowledge on many topics from our wide range of e-learning courses. Browse through our many digital offers in the area of marketing and build up your know-how digitally.

Further training with certificate

marketing Management

Social media marketing

PR, copywriting & storytelling

Content marketing

marketing special topics

marketing Essentials

Search engine marketing

Soft skills for marketing

AI in marketing

Further training with certificate

marketing Essentials

marketing Management

Search engine marketing

Social media marketing

PR, copywriting & storytelling

Soft skills for marketing

Content marketing

AI in marketing

marketing special topics

Basic training in UX Management (online)

User experience as a competitive factor: engaging users and increasing profitability

online

4 weeks

Blended learning

German

€ 1.240,-
plus VAT.

Further training with certificate

Further training certified Social Media Manager

Social media: strategy, content, channels & KPIs

online

see details

Further training

German

€ 2.940,-
plus VAT.

Master Class UX Manager:in

User experience as a central management task to increase business value

6 months; approx. 3-4h/week

Blended learning

German

€ 3.890,-
plus VAT

Master Class UX Manager:in (Online)

User experience as a central management task to increase business value

6 months; approx. 3-4h/week

Course

German

€ 3.890,-
plus VAT

marketing Essentials

marketing marketing compact

From A for "ad impressions" to Z for "target groups on the web"

online

2 days

training

German

€ 1.590,-
plus VAT

Crash course in marketing

Basics of market analysis, marketing strategy and marketing instruments

online

2 days

training

German

€ 1.490,-
plus VAT

Neuromarketing: brain-friendly communication and selling

How to reach your target group with the right marketing message

online

2 days

training

German

€ 1.490,-
plus VAT

Successful marketing communication

Communication strategy - Media planning - Marketing campaign

online

2 days

training

German

€ 1.490,-
plus VAT

Successful B2B marketing

Effective levers for addressing and developing new and existing customers

online

2 days

training

German

€ 1.490,-
plus VAT

Market research in practice: agile, online and offline

Make optimum use of do-it-yourself tools & service providers

online

2 days

Training

German

€ 1.490,-
plus VAT

Successfully planning and implementing hybrid and digital events

Conference, product presentation, company event & co. - the new possibilities

online

1.5 days

Training

German

€ 1.140,-
plus VAT.

Green marketing

How to achieve sustainable marketing and corporate communication without green washing

online

2 days

Training

German

€ 1.490,-
plus VAT

Market and competition analyses | E-learning

Do you know how well your brand or product is accepted on the market?

Content subscription

Part of the content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

This e-learning is part of the content subscription, plus 100+ more!

Online marketing 2025

Strategy, tools, analysis & trends - the essentials in a quick run-through

online

4 hours

Webinar

German

€ 490,-
plus VAT

Barrier-free marketing

Use the accessibility guideline and make your marketing user-friendly

online

2 days

training

German

€ 1.490,-
plus VAT

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet

online

2 days

training

German

€ 1.490,-
plus VAT

marketing Management

Campaign management compact

7 steps to a successful marketing campaign

online

2 days

Training

German

€ 1.590,-
plus VAT

Agile marketing compact: achieving goals faster and smarter

Agile methods in marketing: from theory to practice

online

2 days

training

German

€ 1.490,-
plus VAT

Successful brand management

Brand management - building and expanding, maintaining and managing brands

online

2 days

Training

German

€ 1.590,-
plus VAT

marketing Automation & Lead Management

Strategy and implementation in practice

online

2 days

training

German

€ 1.490,-
plus VAT

marketing marketing

Market success through cross-channel and integrated channels

online

1 day

training

German

€ 790,-
plus VAT

Digital marketing strategy

Targeted digital success!

online

2 days

Training

German

€ 1.490,-
plus VAT

Data Driven marketing compact

Data-based marketing: from the basics to practical integration

online

2 days

training

German

€ 1.490,-
plus VAT

Customer journey in multichannel marketing

Optimal customer experience through touchpoint analysis and marketing automation

online

2 days

Training

German

€ 1.590,-
plus VAT

Corporate identity and digital brand management

Corporate Behavior - Corporate Design - Corporate Communication - Reputation Management

online

2 days

training

German

€ 1.490,-
plus VAT

Crash course in controlling for marketing and product management

You should know that!

online

2 days

training

German

€ 1.490,-
plus VAT

Account Based marketing

Win profitable B2B customers with targeted campaigns

online

2 days

Training

German

€ 1.490,-
plus VAT

Mastering the future - using AI successfully for marketing & sales

AI up close: from the basics to practical integration

online

1 day

training

German

€ 890,-
plus VAT

Corporate News Hub: Effective communication planning

Using social media, newsletters, websites, PR and more with less effort and more impact

online

2 days

training

German

€ 1.490,-
plus VAT

E-commerce: The roadmap for your e-business success!

From the right strategy to optimizing your online store

online

2 days

training

German

€ 1.490,-
plus VAT

certified E-Commerce Manager:in

Get started in online retail!

4 days

Course

German

€ 2.790,-
plus VAT

Search engine marketing

Search engine marketing with SEA & SEO

From keywords, SEO trends and tools to professional Google Ads campaigns

online

2 days

training

German

€ 1.590,-
plus VAT

Google Ads practice day - creating, evaluating and optimizing campaigns

online

1 day

Training

German

€ 890,-
plus VAT

SEO 2025

The essentials in fast-forward

online

approx. 3 hours

Webinar

German

€ 390,-
plus VAT

Technical SEO

How to optimize your website with technical basics

online

1 day

Training

German

€ 840,-
plus VAT.

Social media marketing

marketing with moving images

Professional appearance with online videos

online

2 days

Training

German

€ 1.490,-
plus VAT

Professional content marketing

Score points with your target group with the right content strategy

online

2 days

Training

German

€ 1.590,-
plus VAT

e-mail marketing compact

How your e-mailings are opened and read

online

1 day

training

German

€ 840,-
plus VAT.

Further training certified Content marketing Manager:in

Your path to a successful marketing marketing strategy

online

see details

Further training

German

€ 2.890,-
plus VAT

How To Influencer marketing

How to work successfully with influencers

online

approx. 3 hours

Webinar

German

€ 390,-
plus VAT

Successful on Instagram

How to use the channel sensibly as a company

online

approx. 3 hours

Webinar

German

€ 390,-
plus VAT

Community management in social media

How to successfully engage in dialog with your community and handle shitstorms

online

approx. 3 hours

Webinar

German

€ 390,-
plus VAT

Haufe Akademie Social Media Day

Next level social media - compact & practical!

online

1 day

Conference

German

€ 390,-
plus VAT

Facebook Ads & Instagram Ads

Conception, setup and optimization of campaigns

online

1 day

Training

German

€ 890,-
plus VAT

LinkedIn marketing for companies

Strategies for your success in the business network

online

1 day

Training

German

€ 890,-
plus VAT

Developing a content strategy for social media | e-learning

Successful positioning as an expert

Content subscription

Part of the content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

This e-learning is part of the content subscription, plus 100+ more!

Social media ads: creatives that really work

Sustainable campaigns with creative testing and sales psychology

online

3 hours

Webinar

German

€ 390,-
plus VAT

marketing marketing for companies

How to use the rapidly growing social media platform for your marketing goals

online

4 hours

Webinar

German

€ 490,-
plus VAT

Personal branding on LinkedIn

LinkedIn for entrepreneurs, the self-employed and corporate influencers

online

4 hours

Webinar

German

€ 490,-
plus VAT

Social media marketing: Practical training

Successful on social media with the right tools, workflows and teams

online

1 day

Training

German

€ 840,-
plus VAT.

Like it, love it, share it: writing effective social media texts

Successful copywriting for Instagram, LinkedIn & Co.

online

2 days

Training

German

€ 1.490,-
plus VAT

Producing social media videos with your smartphone

Inspire your target group with moving image stories on social media & co.

online

2 days

Training

German

€ 1.490,-
plus VAT

Successful social media marketing

Targeted use of Facebook, LinkedIn, Instagram & Co.

online

2 days

training

German

€ 1.590,-
plus VAT

Professional content marketing

Score points with your target group with the right content strategy

at 5 locations and online

2 days

Training

German

€ 1.590,-
plus VAT

Videos, photos and audio for effective content marketing

Small budget - big impact

online

2 days

Training

German

€ 1.590,-
plus VAT

Social media marketing: Practical training

Successful on social media with the right tools, workflows and teams

at 2 locations and online

1 day

Training

German

€ 840,-
plus VAT.

UX & Websites

Basic training in UX management

User experience as a competitive factor: engaging users and increasing profitability

at 5 locations

2 days

training

German

€ 1.540,-
plus VAT.

Advanced training in UX Management

Develop user experience strategies, manage processes, optimize products

online

5 months

Blended learning

German

€ 2.990,-
plus VAT

Crash course in performance marketing

The turbo for your digital marketing!

online

2 days

training

German

€ 1.590,-
plus VAT

Google Analytics Practice Day 4 - Measuring and analyzing the success of websites

Measuring and analyzing the success of websites

online

1 day

Training

German

€ 840,-
plus VAT.

Practical coaching UX Management

Personal support for your practical transfer

in-house

Bookable by the hour

Coaching

German

Price on request
In-house

Basic training in UX Management (online)

User experience as a competitive factor: engaging users and increasing profitability

online

4 weeks

Blended learning

German

€ 1.240,-
plus VAT.

Master Class UX Manager:in (Online)

User experience as a central management task to increase business value

6 months; approx. 3-4h/week

Course

German

€ 3.890,-
plus VAT

The perfect career site - looking good alone is not enough!

HR practice workshop: Career site check, best practices, quick fixes

online

2 days

training

German

€ 1.440,-
plus VAT.

User experience (UX) on websites

Create a user experience for your digital products that inspires the target group!

online

2 days

Training

German

€ 1.590,-
plus VAT

PR, copywriting & storytelling

Copywriting for PR and corporate communications

Professional writing for internal and external communication

online

3 days

Training

German

€ 1.990,-
plus VAT

Successful texts for marketing and product management

online

2 days

Training

German

€ 1.590,-
plus VAT

Press relations compact

Basics for PR and public relations

online

2 days

training

German

€ 1.590,-
plus VAT

Fit for Digital: Rethinking corporate communication

Corporate communication in practice

online

2 days

training

German

€ 1.590,-
plus VAT

UX writing - the best user journey on websites, in apps, software & co.

How to guide your customers precisely through your online offering

online

2 days

Training

German

€ 1.590,-
plus VAT

Gender-appropriate writing: Making texts reader-friendly and meaningful

online

approx. 4 hours

Webinar

German

€ 490,-
plus VAT

Creative headlines in B2B communication

Design attention-grabbing headlines that stick in the mind

online

3 hours

Webinar

German

€ 390,-
plus VAT

Figurative language in B2B communication

How texts create images in the mind and make complex things simple

online

3 hours

Webinar

German

€ 390,-
plus VAT

Cross-media storytelling in B2B communication

How to package brand messages into creative stories on all channels

online

3 hours

Webinar

German

€ 390,-
plus VAT

Corporate Podcast: Strategy & Implementation

Idea, production, distribution: step by step to a successful corporate podcast

online

2 days

Training

German

€ 1.490,-
plus VAT

Corporate publishing: using your own media strategically

Success with customer magazines, employee magazines, blogs and newsletters

online

2 days

Workshop

German

€ 1.540,-
plus VAT.

Creative B2B communication

How to tell complex things simply and abstract things emotionally

online

2 days

Training

German

€ 1.590,-
plus VAT

Storytelling in marketing and PR

Tickle your brain to stay in your head

online

2 days

Training

German

€ 1.590,-
plus VAT

Copywriting for the web

Online texts to the point

online

2 days

Training

German

€ 1.590,-
plus VAT

Digital storytelling: strategies, key figures and artificial intelligence (AI)

Strategies, key figures, best practices: how to make digital communication successful and measurable

online

2 days

Training

German

€ 1.590,-
plus VAT

Content management & marketing marketing in corporate communications

Tools & strategies for sustainable communication success

online

2 days

Training

German

€ 1.540,-
plus VAT.

Soft skills for marketing

Communication training for marketing and product management

From briefings and budget negotiations to customer meetings

online

3 days

Training

German

€ 1.790,-
plus VAT

Self and time management for marketing and product management

Creativity and freedom instead of time pressure and stress

online

2 days

training

German

€ 1.490,-
plus VAT

Presentation and rhetoric for marketing and product management

Inspire listeners - convince decision makers

online

2 days

Training

German

€ 1.490,-
plus VAT

Conflict management for marketing and product management

Train yourself to recognize conflict potential and resolve conflicts successfully

online

2 days

Workshop

German

€ 1.490,-
plus VAT

Content marketing

Successful video marketing for employer branding and recruiting

Professional conception, production and communication of video content for social media & co.

online

1 day

training

German

€ 840,-
plus VAT.

Corporate Podcast: Strategy & Implementation

Idea, production, distribution: step by step to a successful corporate podcast

online

2 days

Training

German

€ 1.490,-
plus VAT

Corporate publishing: using your own media strategically

Success with customer magazines, employee magazines, blogs and newsletters

online

2 days

Workshop

German

€ 1.540,-
plus VAT.

Conversion booster: content marketing for B2B

With strong content for leads and sustainable customer relationships

online

see details

Training

German

€ 790,-
plus VAT

AI in marketing

Mastering the future - using AI successfully for marketing & sales

AI up close: from the basics to practical integration

online

1 day

training

German

€ 890,-
plus VAT

Prompt Engineering | E-Learning

Achieving the best results with AI tools

Content subscription

Part of the content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

This e-learning is part of the content subscription, plus 100+ more!

AI in media relations

How to use artificial intelligence profitably in your PR practice

online

1 day

Training

German

€ 840,-
plus VAT.

Artificial intelligence for UX professionals

Improving the user experience with AI

online

1 day

Training

German

€ 840,-
plus VAT.

AI-generated copywriting for corporate communications and marketing

Creative storytelling and effective texts with AI

online

1,5

Training

German

€ 1.140,-
plus VAT.

marketing special topics

Live communication with event marketing

Conception, staging and realization of events

online

2 days

Training

German

€ 1.490,-
plus VAT

Law in online marketing

Legally compliant design of marketing on the Internet

online

3 hours

Webinar

German

€ 390,-
plus VAT

Initiating sustainable behavior: Green nudging in the company

Methods for promoting environmentally friendly behavior among employees and customers

online

1 * 3 hours + 1 * 4 hours

Training

German

€ 690,-
plus VAT

Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet

online

2 days

training

German

€ 1.490,-
plus VAT

Narrow down this topic further

Give us a call or send us an e-mail

Do you have any questions?

We are there for you Monday to Friday from 8:00 to 17:00.

Stephanie Göpfert

Head of Customer Service

service@haufe-akademie.de

+49 761 595339-00

*Pflichtfelder

FAQs

Questions & Answers

In our Questions & Answers (FAQ) section you will find all the answers and the most frequently asked questions on your selected topic.

Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg

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