Online Marketing

User experience as a central management task to increase business value

Master Class UX Manager:in (Online)

6 months; approx. 3-4h/week

Course

German

€ 3.890,-
plus VAT

Do you know how well your brand or product is accepted on the market?

Market and competition analyses | E-learning

Content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

Mastering the Future I – Using AI successfully for marketing and sales (basics)

(135)

online

1 day

training

German

Market success through integrated communication via analog and digital channels

marketing marketing

(45)

online

1 day

training

German

How to optimize your website with technical basics

Technical SEO

New concept

(32)

online

1 day

Training

German

The essentials in fast-forward

SEO 2026

(142)

online

approx. 3 hours

Webinar

German

Topics, trends, and AI tips—social media in a nutshell

Haufe Online Day: Social Media

(93)

online

1 day

Conference

German

Score points with the target group with the right content strategy

Professional content marketing

(237)

at 3 locations and online

2 days

Training

German

Successful on social media with the right tools, workflows and teams

Social media marketing: Practical training

(9)

at 2 locations and online

1 day

Training

German

How to successfully engage in dialog with your community and handle shitstorms

Community management in social media

(54)

online

approx. 3 hours

Webinar

German

Organic strategies for a successful, fast-growing Company Page

LinkedIn marketing for companies - basics

(113)

online

1 day

Training

German

Successful positioning as an expert

Developing a content strategy for social media | e-learning

Content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

LinkedIn for entrepreneurs, the self-employed and corporate influencers

Personal branding on LinkedIn

(22)

online

4 hours

Webinar

German

How to work successfully with influencers

How To Influencer marketing

(28)

online

approx. 3 hours

Webinar

German

How to use the channel sensibly as a company

Successful on Instagram

(58)

online

approx. 3 hours

Webinar

German

How to use the rapidly growing social media platform for your marketing goals

marketing marketing for companies

online

4 hours

Webinar

German

Sustainable campaigns with creative testing and sales psychology

Social media ads: creatives that really work

(22)

online

3 hours

Webinar

German

Conception, setup and optimization of campaigns

Facebook Ads & Instagram Ads

(69)

online

1 day

Training

German

How your emails are opened and read

e-mail marketing compact

(70)

online

1 day

training

German

Measuring and analyzing the success of websites

Google Analytics Practice Day 4 - Measuring and analyzing the success of websites

(31)

online

1 day

Training

German

Develop user experience strategies, manage processes, optimize products

Advanced training in UX Management

online

56 hours over 5 months

Blended learning

German

€ 2.990,-
plus VAT

Personal support for your practical transfer

Practical coaching UX Management

in-house

Bookable by the hour

Coaching

German

Price on request
In-house

HR practice workshop: Career site check, best practices, quick fixes

The perfect career site - looking good alone is not enough!

(10)

online

2 days

training

German

€ 1.440,-
plus VAT.

Gender-appropriate writing: Making texts reader-friendly and meaningful

(23)

online

approx. 4 hours

Webinar

German

With strong content for leads and sustainable customer relationships

Conversion booster: content marketing for B2B

(4)

online

see details

Training

German

Professional conception, production and communication of video content for social media & co.

Successful video marketing for employer branding and recruiting

(14)

online

1 day

training

German

Improving the user experience with AI

Artificial intelligence for UX professionals

(16)

online

1 day

Training

German

Achieving the best results with AI tools

Prompt Engineering | E-Learning

Content subscription

online

E-learning

German | English

€ 39,- / month
plus VAT

How to use artificial intelligence profitably in your PR practice

AI in media relations

(11)

online

1 day

Training

German

Legally compliant design of marketing on the Internet

Law in online marketing

(73)

online

3 hours

Webinar

German

Key figures and analysis for effective management of online shops

E-commerce controlling

online

1 day

training

German

Next level marketing management: from strategy to AI integration

certified marketing Manager:in

(138)

at 3 locations and online

see details

Blended learning

German

€ 3.790,-
plus VAT.

From marketing strategy to effective employee management

certified marketing manager / Head of marketing

(93)

at 3 locations and online

see details

Further training

German

€ 4.690,-
plus VAT

Your path to a successful marketing marketing strategy

Further training certified Content marketing Manager:in

(66)

at 3 locations and online

see details

Further training

German

€ 2.890,-
plus VAT

Social media: strategy, content, channels, AI, and KPIs

Further training certified Social Media Manager

(93)

at 3 locations and online

see details

Further training

German

€ 2.990,-
plus VAT

Get off to a flying start with the basics and trend topics in digital marketing

Distance learning course online marketing

(4)

online

approx. 80 hours

Correspondence course

German

€ 1.990,-
plus VAT

Compact knowledge - short & sweet

Crash course in marketing for pharmaceuticals and medical technology

(67)

at 2 locations and online

2 days

training

German

Conference, product presentation, company event & co. - the new possibilities

Successfully planning and implementing hybrid and digital events

(62)

at 2 locations and online

1.5 days

Training

German

€ 1.140,-
plus VAT.

How to design and implement your events in a greener way

Sustainability in event marketing

(67)

at 2 locations and online

2 days

Training

German

Effective levers for addressing and developing new and existing customers

Successful B2B marketing

(221)

at 2 locations and online

2 days

training

German

Basics of market analysis, marketing strategy and marketing instruments

Crash course in marketing

(303)

at 2 locations and online

2 days

training

German

Conception, staging and realization of events

Live communication with event marketing

(201)

at 4 locations and online

2 days

Training

German

With distance learning and exam to certificate

Distance learning course certified Online marketing Manager:in

see details

Correspondence course

German

€ 2.190,-
plus VAT.

Communication strategy - Media planning - Marketing campaign

Successful marketing communication

(348)

at 2 locations and online

2 days

training

German

Make optimum use of do-it-yourself tools & service providers

Market research in practice: agile, online and offline

(63)

at 2 locations and online

2 days

Training

German

How to reach your target group with the right marketing message

Neuromarketing: brain-friendly communication and selling

(198)

at 2 locations and online

2 days

training

German

From A for "ad impressions" to Z for "target groups on the web"

Online-Marketing compact

(892)

at 4 locations and online

2 days

training

German

Small levers with a big impact

Price management in practice - how to systematically increase your profit

(43)

at 2 locations and online

2 days

Training

German

Project management for marketing and product management

(749)

at 7 locations and online

2 days

training

German

Developing and implementing innovative ideas

A head start through creativity

(329)

at 2 locations and online

2 days

Training

German

How to use AI to develop B2B ideas that are unique and accurate.

Precise AI creation in B2B communication

online

3 hours

Webinar

German

Make customer focus visible, plan campaigns better

User story mapping in marketing

online

1 day

training

German

From the right strategy to optimizing your online store

E-commerce: The roadmap for your e-business success!

(74)

at 2 locations and online

2 days

training

German

The path to your new website: Planning and implementation

Website relaunch - step by step

(30)

online

4 webinars of 3 hours each

Training

German

€ 1.190,-
plus VAT.

Your compass for the selection and productive use of AI in marketing

AI tools in marketing marketing: overview, applications, opportunities

(162)

online

3 hours

Webinar

German

Brand management - building and expanding, maintaining and managing brands

Successful brand management

(331)

at 3 locations and online

2 days

Training

German

Corporate Behavior - Corporate Design - Corporate Communication - Reputation Management

Corporate identity and digital brand management

(43)

at 2 locations and online

2 days

training

German

Using social media, newsletters, websites, PR and more with less effort and more impact

Corporate News Hub: Effective communication planning

(13)

at 2 locations and online

2 days

training

German

Current strategies and the most important trends

marketing Reloaded - the update for marketers

(15)

online

2 x 4 hours

Training

German

Everything managers need to know about new digital marketing topics.

New marketing for managers

(21)

online

1 day

training

German

Agile methods in marketing: from theory to practice

Agile marketing compact: achieving goals faster and smarter

(19)

at 2 locations and online

2 days

training

German

7 steps to a successful marketing campaign

Campaign management compact

(227)

at 2 locations and online

2 days

Training

German

Optimal customer experience through touchpoint analysis and marketing automation

Customer journey in multichannel marketing

(336)

at 3 locations and online

2 days

Training

German

Efficient pitches - successful briefings - transparent costs

Successful selection and management of agencies

(136)

online

1 day

training

German

Crash course in controlling for marketing and product management

You should know that!

(258)

in Cologne and online

2 days

training

German

Targeted digital success!

Digital marketing strategy

(67)

at 2 locations and online

2 days

Training

German

Strategy and implementation in practice

marketing Automation & Lead Management

(119)

at 2 locations and online

2 days

training

German

Win profitable B2B customers with targeted campaigns

Account Based marketing

(16)

at 2 locations and online

2 days

Training

German

Data-based marketing: from the basics to practical integration

Data Driven marketing compact

(143)

at 2 locations and online

2 days

training

German

Practical strategies for sustainable automation in marketing

Introducing AI in marketing - with optimized processes

(2)

online

1 day

training

German

Optimize results with practical knowledge, tools & trends

AI in performance marketing

online

1 day

Training

German

Sustainable marketing as the basis for corporate success

Strategic marketing

(203)

at 6 locations and online

3 days

training

German

€ 2.190,-
plus VAT.

Your success factors for efficiency and success in marketing and sales

Marketing & sales analytics: strategies and tools

(1)

online

21.5 hours over 4 weeks

Blended learning

German

Professional Class Marketing & Sales Analyst

60 hours over 3 months

Course

German

€ 3.140,-
plus VAT.

Personal support for your practical transfer

Practical Coaching Marketing & Sales Analyst

in-house

Bookable by the hour

Coaching

German

Price on request
In-house

Junior Class Marketing & Sales Analyst

40 hours over 2 months

Course

German

€ 2.290,-
plus VAT

Utilize the full potential of your data sources in marketing and sales!

Marketing & Sales Analytics: Tracking strategies and data preparation

online

20 hours over 4 weeks

Blended learning

German

Convince with insights and storytelling!

Analysis and visualization of marketing & sales data

online

20 hours over 4 weeks

Blended learning

German

Master Class Marketing & Sales Analyst

80 hours over 4 months

Course

German

€ 4.690,-
plus VAT

The turbo for your digital marketing!

Crash course in performance marketing

(135)

at 2 locations and online

2 days

training

German

From keywords, SEO trends and tools to professional Google Ads campaigns

Search engine marketing with SEA & SEO

(713)

at 4 locations and online

2 days

training

German

Optimize technology, content & relevance for ChatGPT, Perplexity and Google AI mode

Crash course LLMO & GEO - AI visibility for your offers

(18)

online

3 hours

Webinar

German

Google Ads practical day – creating, evaluating, and optimizing campaigns

(180)

at 2 locations and online

1 day

Training

German

How to create content that users and search engines love

SEO & UX writing: the secret ingredient for top rankings and user retention

(2)

online

4 hours

Training

German

Prompting and language models for better SEA results

Google Ads with AI: faster, more efficient, and more automated success

online

4 hours

Webinar

German

Winning more customers through the use of AI, SEO and content

Search engine optimization (SEO) with AI-based content marketing

(57)

online

1 day

Training

German

Strategies and tools for AI-supported social media communication

Social media & AI

(61)

online

3 hours

Webinar

German

Targeted use of Facebook, LinkedIn, Instagram & Co.

Successful social media marketing

(635)

at 5 locations and online

2 days

training

German

The essentials in fast-forward

LinkedIn content creation with AI

Social Media 2026

(181)

online

approx. 3 hours

Webinar

German

Using social media - but legally compliant: an overview

Everything that is right in social media marketing

(6)

online

3 hours

Webinar

German

Inspire your target group with moving image stories on social media & co.

Producing social media videos with your smartphone

(43)

at 3 locations and online

2 days

Training

German

Employees as value and brand ambassadors

Using corporate influencers strategically for company goals

(20)

at 2 locations and online

2 days

training

German

Organic, corporate influencers, and paid ads in strategic interaction

LinkedIn marketing for companies - Advanced

(20)

online

1 day

Training

German

Strategies for your success in the business network

LinkedIn marketing for companies: from the basics to professional tips

2 days

Course

German

Strategies & best practices for effective recruiting via social networks

Talent search 2.0: Social media recruiting on Facebook, Instagram & Co.

(6)

online

1 day

Training

German

Successful copywriting for Instagram, LinkedIn & Co.

Like it, love it, share it: writing effective social media texts

(35)

at 2 locations and online

2 days

Training

German

AI content for social media & content marketing

Create videos, photos and more with artificial intelligence

(83)

online

1 day

Training

German

Create a user experience for your digital products that inspires the target group!

User experience (UX) on websites

New concept

(142)

at 2 locations and online

2 days

Training

German

How to guide your customers precisely through your online offering

UX writing - the best user journey on websites, in apps, software & co.

(174)

at 2 locations and online

2 days

Training

German

How to guide customers through your online offers

UX writing - better user journeys for your website, app, software & more

(3)

online

2 days

Training in English

English

€ 1.590,-
excl. VAT

Identify, plan and implement metaverse use cases

Master Class Metaverse Manager:in

Approx. 4 months

Course

German

€ 3.990,-
plus VAT

Basics for PR and public relations

Press relations compact

(497)

at 3 locations and online

2 days

training

German

Corporate communication in practice

Fit for Digital: Rethinking corporate communication

(46)

at 2 locations and online

2 days

training

German

The essentials online + professional text feedback

Crash course in copywriting for corporate communications

online

see details

Training

German

€ 1.290,-
plus VAT

Tools & strategies for sustainable communication success

Content management & marketing marketing in corporate communications

(7)

at 2 locations and online

2 days

Training

German

Online texts to the point

Copywriting for the web

(66)

in Berlin and online

2 days

Training

German

Once learned, always effective: For more publications

The perfect press release - power workshop with AI

(5)

online

1 day

Training

German

Successful texts for marketing and product management

(497)

at 2 locations and online

2 days

Training

German

How to tell complex things simply and abstract things emotionally

Creative B2B communication

(115)

at 2 locations and online

2 days

Training

German

Professional writing for internal and external communication

Copywriting for PR and corporate communications

(696)

at 5 locations and online

3 days

Training

German

€ 1.990,-
plus VAT

Tickle your brain to stay in your head

Storytelling in marketing and PR

(357)

at 4 locations and online

2 days

Training

German

How digital communication becomes successful, sustainable and measurable

Digital storytelling: strategies, key figures and artificial intelligence (AI)

(56)

at 2 locations and online

2 days

Training

German

Creative storytelling and effective texts with AI

AI-generated copywriting for corporate communications and marketing

(37)

at 5 locations and online

1.5 days

Training

German

€ 1.190,-
plus VAT.

Short, concise and benefit-oriented

Customer-oriented texts for distribution and sales

(52)

in Munich and online

2 days

Training

German

Idea, production, distribution: step by step to a successful corporate podcast

Corporate Podcast: Strategy & Implementation

at 2 locations and online

2 days

Training

German

Success with customer magazines, employee magazines, blogs and newsletters

Corporate publishing: using your own media strategically

(3)

at 2 locations and online

2 days

Workshop

German

From briefings and budget negotiations to customer meetings

Communication training for marketing and product management

(265)

at 3 locations and online

3 days

Training

German

€ 1.790,-
plus VAT

Inspire listeners - convince decision makers

Presentation and rhetoric for marketing and product management

(257)

at 4 locations and online

2 days

Training

German

Creativity and freedom instead of time pressure and stress

Self and time management for marketing and product management

(197)

at 3 locations and online

2 days

training

German

Train to recognize conflict potential and resolve conflicts successfully

Conflict management for marketing and product management

(129)

at 2 locations and online

2 days

Workshop

German

Professional appearance with online videos

marketing with moving images

(160)

at 2 locations and online

2 days

Training

German

Small budget - big impact

Videos and audio files for effective content marketing

(120)

at 3 locations and online

2 days

Training

German

Intelligent strategies - efficient & future-oriented

Haufe Online Day: AI in marketing

online

1 day

Conference

German

Optimized setup and smart prompting for better results

Next Level ChatGPT for marketing & Co.

(16)

online

3 hours

Webinar

German

Applying AI smartly in marketing and sales

Mastering the Future – from AI basics to practical applications for marketing and sales

2 days

Course

German

From the first prompt to the autonomous marketing employee

AI agents & automation in marketing

in Frankfurt a. M./Sulzbach (Taunus) and online

2 days

training

German

Directly implement GPTs, AI agents, and use cases

Mastering the Future II – AI Practical Day for Marketing & Sales (Advanced)

online

8 hours

Training

German

Using generative AI in a legally compliant manner

AI in marketing - legal foundations & best practices

online

3 hours

Webinar

German

Using AI as a partner for brainstorming, conception and idea development

Creative with AI: How to create better ideas with ChatGPT & Co.

at 2 locations and online

1 day

Training

German

How artificial intelligence helps with the conception, planning & marketing of events

Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.

New concept

online

1 day

Training

German

AI-supported image and video production

Visual content with AI: Methods and workflows for practical application

(2)

online

1 day

training

German

Market intelligence with AI: selecting use cases & tools, planning implementation

online

20 hours over 4 weeks

Blended learning

German

How to achieve sustainable marketing and corporate communication without greenwashing

Green marketing

(42)

at 2 locations and online

2 days

Training

German

Use the accessibility guideline and make your marketing user-friendly

Barrier-free marketing

in Berlin and online

2 days

training

German

marketing for online stores along the customer journey

marketing marketing

(17)

at 2 locations and online

2 days

training

German

Legally compliant and creative communication with sustainability aspects

Avoid greenwashing with the EU EmpCo and Green Claims Directive

(5)

online

4 hours

training

German