Training
This training is held in German.
Good copywriting helps you sell products and services. Focus on the customers and their benefits: clearly and comprehensibly, in conversation and in all advertising media, e.g. apps, mobile sites, websites, mailings, social media posts, brochures and advertisements. If you write in a reader-friendly and engaging way, your texts will be successful. In the training course, you will learn the basics of copywriting using practical examples and get to know proven techniques.
Contents
Creating a good starting position
- Briefing and re-briefing.
- Overcoming writer's block.
- Creativity techniques: Coming up with new ideas.
Step by step to a convincing text
- Dialog method according to Prof. Vögele.
- With a targeted concept and plan.
Tools of the trade
- Language for all the senses: concrete, vivid, lively.
- Brain-friendly writing with positive formulations.
- Comprehensible text: simply short, clear and precise.
- Convincing arguments: Benefit, benefit, action!
"I don't like" does not help
- Checklists and assessment criteria for texts.
- Developing, revising and evaluating own, third-party and AI texts.
Aspects that inspire texts
- Meaning and effect of language.
- Findings from comprehensibility research.
Setting the right scene for statements
- Structure and dramaturgy.
- Type and effect of visual highlighting.
- Reading curve.
Learning environment
Once you have registered, you will find useful information, downloads and extra services for this training course in your online learning environment.
Your benefit
- You write activating and sales-promoting texts.
- With your texts, you actively contribute to the sales success, image building and image cultivation of your company.
- You will gain confidence and routine in writing persuasive texts that are relevant to your target group.
- You argue confidently, clearly and objectively on the basis of well-founded arguments with internal and external clients as well as external service providers.
- Practical practice on your own texts and individual feedback will optimize your writing style in the long term.
Methods
In-person events
Keynote speech, analysis of examples, practical exercises and group work with discussion of the results. In order to apply the knowledge gained, participants work systematically on their own texts with the help of concrete tips, valuable suggestions and useful arguments for practical application.
Bring your own laptop and your own texts.
Live online events
Keynote speech, analysis of examples, practical exercises and group work with discussion of the results. In order to apply the knowledge gained, participants work systematically on their own texts with the help of concrete tips, valuable suggestions and useful arguments for practical application.
Bring your own texts.
Recommended for
Specialists and managers from marketing, advertising and communication, product management and sales as well as entrepreneurs, managing directors and freelancers who want to write their own texts and assess AI-generated and purchased texts with confidence.
Further recommendations for "Successful texts for marketing and product management"
On-site training together
Booking number
8926
8926
€ 1.590,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Booking number
32460
32460
€ 1.590,-
plus VAT
2 days
Online
on 22.04.2026
German
Ratings and feedback from our participants
4.6
492
Ratings
training content:
4.4
Content comprehensibility:
4.8
Practical relevance:
4.5
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.6
Start dates and details
01.12.2025
Düsseldorf
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 01.12.2025
09:00 am - 5:00 pm
Tuesday, 02.12.2025
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.03.2026
Hamburg
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 11.03.2026
09:00 am - 5:00 pm
Thursday, 12.03.2026
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.04.2026
Live-Online
Booking number:
32460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 22.04.2026
09:00 am - 5:00 pm
Thursday, 23.04.2026
08:30 am - 4:30 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.09.2026
Stuttgart
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 21.09.2026
09:00 am - 5:00 pm
Tuesday, 22.09.2026
08:30 am - 4:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
8926
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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