Training
New
This training is held in German.
What if you could use artificial intelligence to write texts that touch your readers emotionally and convey important information at the same time? And what if you could use AI to adapt these texts for different channels in no time at all? This is not only possible, but already a reality in many companies.
By the end of the seminar, you will be familiar with the possibilities of artificial intelligence in text production. From blogs to press releases to editorials. You will be able to use this technology confidently and, above all, distinguish good from bad when it comes to text.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Introduction to artificial intelligence
- Strengths and weaknesses of AI-generated texts.
- Good prompts, bad prompts.
- Text optimization through AI.
AI for storytelling
- Creating emotionally appealing stories.
- Create personalized stories for different customer groups.
- Generate realistic and authentic dialogs.
AI for effective corporate communication
- Internal communication: inform employees quickly and effectively.
- Crisis communication: Responding to crises quickly and effectively with AI.
- Automated text generation: create blog articles, press releases, social media posts and product descriptions with AI in no time at all.
- Experimenting with styles: developing new and innovative writing styles.
AI for innovative marketing
- Develop AI-supported new ideas and campaigns.
- Create customized messages for different target groups with the help of AI.
- Analyze current trends and popular topics and adapt content accordingly.
- AI as a creative sparring partner for headlines and slogans.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- They understand the basic concepts of AI and its possible applications in the field of texting.
- They work on analyzing texts with the help of AI and identifying potential for improvement.
- They understand how AI can be used to personalize content in order to better address the target group.
- You optimize the writing of prompts so that the AI delivers the best output.
- With the support of AI, you can quickly create meaningful headlines and texts.
- They are aware of the ethical challenges arising from the use of AI in texts, e.g. bias, copyright.
Methods
In-person events
Trainer input, trying out various AI tools. In addition, many opportunities to create prompts, individual and group work with lots of writing exercises, best practice, feedback and suggestions for improvement, discussion, exchange of experiences.
The following tools are used in the event: ChatGPT, Gemini, Copilot and DeepL, and Miro for online events.
Important: Please bring a laptop with you.
The following third-party tool can be used in the event:
Live online events
Trainer input, trying out various AI tools. In addition, many opportunities to create prompts, individual and group work with lots of writing exercises, best practice, feedback and suggestions for improvement, discussion, exchange of experiences.
The following tools are used in the event: ChatGPT, Gemini, Copilot and DeepL, and Miro for online events.
Important: You will need a laptop for the event.
The following third-party tool can be used in the event:
Recommended for
Marketing and communication professionals such as content managers, copywriters, social media managers, bloggers, PR managers and marketing assistants. In addition, online marketing managers, product management staff, executives and agencies. Furthermore, employees from other departments such as sales, customer service and HR.
Further recommendations for "AI-generated copywriting for corporate communications and marketing"
On-site training together
Booking number
41458
41458
€ 1.140,-
plus VAT
1,5
in 2 locations
2 Events
German
Joint online training
Start dates and details
24.09.2025
Hamburg
Booking number:
41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Days & Times
1,5
Limited number of participants
Wednesday, 24.09.2025
09:00 am - 5:00 pm
Thursday, 25.09.2025
09:00 am - 12:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.
10.12.2025
Live-Online
Booking number:
41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
Days & Times
1,5
Limited number of participants
Wednesday, 10.12.2025
09:00 am - 5:00 pm
Thursday, 11.12.2025
09:00 am - 12:30 pm
12.01.2026
Live-Online
Booking number:
41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Course
zoom
Days & Times
1,5
Limited number of participants
Monday, 12.01.2026
09:00 am - 5:00 pm
Tuesday, 13.01.2026
09:00 am - 12:30 pm
05.03.2026
Munich
Booking number:
41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Days & Times
1,5
Limited number of participants
Thursday, 05.03.2026
09:00 am - 5:00 pm
Friday, 06.03.2026
09:00 am - 12:30 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.
Training is guaranteed to take place
Booking number:
41458
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1,5
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.
Booking number:
41460
€ 1.140,- plus VAT.
€ 1,356.60 incl. VAT.
Details
1,5
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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