Training

AI-generated copywriting for corporate communications and marketing

Creative storytelling and effective texts with AI

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This training is held in German.

What if you could use artificial intelligence to write texts that touch your readers emotionally and convey important information at the same time? And what if you could use AI to adapt these texts for different channels in no time at all? This is not only possible, but already a reality in many companies. By the end of the seminar, you will be familiar with the possibilities of artificial intelligence in text production. From blogs to press releases to editorials. You will be able to use this technology confidently and, above all, distinguish good from bad when it comes to text.

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

Introduction to artificial intelligence

Strengths and weaknesses of AI-generated texts.
Good prompts, bad prompts.
Text optimization through AI.

AI for storytelling

Creating emotionally appealing stories.
Create personalized stories for different customer groups.
Generate realistic and authentic dialogs.

AI for innovative marketing

Develop AI-supported new ideas and campaigns.
Create customized messages for different target groups with the help of AI.
Analyze current trends and popular topics and adapt content accordingly.
AI as a creative sparring partner for headlines and slogans.

AI for effective corporate communication

Internal communication: inform employees quickly and effectively.
Crisis communication: reacting quickly and effectively to crises with AI.
Automated text generation: create blog articles, press releases, social media posts and product descriptions with AI in no time at all.
Experimenting with styles: developing new and innovative writing styles.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You understand the basic concepts of AI and its possible applications in the field of texting.
You will learn how to analyze texts with the help of AI and identify potential for improvement.
You understand how AI can be used to personalize content in order to better address the target group.
You optimize the writing of prompts so that the AI delivers the best output.
With the support of AI, you can quickly create meaningful headlines and texts.
You are aware of the ethical challenges that arise from the use of AI in texting, e.g. bias, copyright.

trainer

Kathrin Behrens

Thomas Wahl-Jepsen

Methods

In-person events

Trainer input, trying out various AI tools. In addition, many opportunities to create prompts, individual and group work with lots of writing exercises, best practice, feedback and suggestions for improvement, discussion, exchange of experiences.

The following tools are used in the training event : ChatGPT, Gemini, Copilot and DeepL, as well as Miro for online events.

Important: Please bring a laptop.

Live online events

The following tools are used in the training event : ChatGPT, Gemini, Copilot and DeepL, as well as Miro for online events.

Important: You need a laptop for the training event .

Tool

The following third-party tool can be used in the event:

AI tools

Recommended for

marketing and communication professionals such as content managers, copywriters, social media managers, bloggers, PR managers and marketing. In addition, online marketing managers, product management staff, executives and agencies. Furthermore, employees from other departments such as sales, customer service and HR.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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On-site training together

Booking number
41458

€ 1.190,- plus VAT

Details

1.5 days

in 3 locations

3 Events

German

In-person trainings

Joint online training

Booking number
41460

€ 1.190,- plus VAT

Details

1.5 days

Online

5 Events

German

Live online events

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

1.5 days

In-person or Online

Request

This training is available as part of course:

certified AI-Expert:in marketing

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10.12.2025

Live-Online

Details

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Course

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Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

1.5 days

Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:00 pm

Thursday, 11.12.2025

09:00 am - 12:30 pm

12.01.2026

Live-Online

Details

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Course

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Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

1.5 days

Limited number of participants

Monday, 12.01.2026

09:00 am - 5:00 pm

Tuesday, 13.01.2026

09:00 am - 12:30 pm

19.02.2026

Live-Online

Details

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

1.5 days

Limited number of participants

Thursday, 19.02.2026

09:00 am - 5:00 pm

Friday, 20.02.2026

09:00 am - 12:30 pm

05.03.2026

Munich

Details

Booking number: 41458

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Venue

Hotel Excelsior by Geisel

Schützenstr. 11, 80335 Munich

Room rate: € 145,59 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

1.5 days

Limited number of participants

Thursday, 05.03.2026

09:00 am - 5:00 pm

Friday, 06.03.2026

09:00 am - 12:30 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

16.04.2026

Hamburg

Details

Booking number: 41458

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Venue

Radisson Blu Hotel Hamburg Airport

Flughafenstraße 1-3, 22335 Hamburg

Room rate: € 134,45 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

1.5 days

Limited number of participants

Thursday, 16.04.2026

09:00 am - 5:00 pm

Friday, 17.04.2026

09:00 am - 12:30 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

16.06.2026

Live-Online

Details

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

1.5 days

Limited number of participants

Tuesday, 16.06.2026

09:00 am - 5:00 pm

Wednesday, 17.06.2026

09:00 am - 12:30 pm

15.07.2026

Live-Online

Details

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

1.5 days

Limited number of participants

Wednesday, 15.07.2026

09:00 am - 5:00 pm

Thursday, 16.07.2026

09:00 am - 12:30 pm

08.09.2026

Berlin

Details

Booking number: 41458

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Venue

RIU Plaza

Martin-Luther-Straße 1, 10777 Berlin

Room rate: € 129,43 plus VAT.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

1.5 days

Limited number of participants

Tuesday, 08.09.2026

09:00 am - 5:00 pm

Wednesday, 09.09.2026

09:00 am - 12:30 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

Sufficient places are still free.

Don't wait too long to book.

Fully booked.

Training is guaranteed to take place

Booking number: 41458

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Details

1.5 days

Limited number of participants

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

After the end of the seminar on day 2 (around 12:30 pm), lunch will be offered.

Booking number: 41460

€ 1.190,- plus VAT.

€ 1,416.10 incl. VAT.

Details

1.5 days

Limited number of participants

Book later

You are welcome to make a non-binding advance reservation.

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Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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