Contents
Basics
- Why good LinkedIn content is important.
- Define topics, messages and content: What do I want to communicate and how?
Structure and language of a successful contribution
- Anatomy of a LinkedIn post: Attention-grabbing introduction, valuable content and targeted conclusion.
- Dos and don'ts: style, tone and typical mistakes to avoid.
Idea generation and content formats with ChatGPT and Co-Pilot
- Generating inspiration: How AI helps to find topics.
- The right question: Prompts to create ideas and posts that fit perfectly.
- Understanding and using content formats: Text contributions, surveys, articles and document posts.
Practical workshop - From concept to finished post
- Practical exercises with AI tools to implement your own post ideas.
- Tips and tricks: With little tricks to even better results.
Bonus:
- Write comments, summaries and more with AI tools.
- Algorithm Insight: Create customized content for maximum reach.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You know how an appealing LinkedIn post is structured and which linguistic means attract attention.
- You know which topics and messages you can convey with which content.
- You understand how you can use AI tools as a source of inspiration and content tools.
- You will get to know the specific content formats for LinkedIn and learn which format is best suited for which purpose.
- You will learn creative and practical techniques for brainstorming, post design and optimization.
Methods
Trainer input, best-practice examples, exchange of experience, practical exercises with ChatGPT and/or Co-Pilot.
Recommended for
Specialists and managers as well as marketing and communication specialists who create their own posts for LinkedIn and want to expand their content strategy on LinkedIn with the support of AI. Ideal for anyone who wants to generate high-quality, targeted content for LinkedIn with AI.
Further recommendations for "LinkedIn Content Creation with AI"
Start dates and details

Monday, 09.02.2026
09:00 am - 5:00 pm

Wednesday, 22.04.2026
09:00 am - 5:00 pm

Wednesday, 15.07.2026
09:00 am - 5:00 pm